Chart Tracks E-Commerce Brands with the Biggest Gains and Losses

Online shopping, known as e-commerce, took the shopping world by storm. Today, one-fifth of all retail sales come from e-commerce. Economists predict e-commerce will only continue to grow in the coming years. This industry can be lucrative but not without risks. The competition is tight as the team at LLCAttorney proves with this chart tracking the e-commerce brands with the biggest gains and losses. The results show the shifting e-commerce landscape and just how much of a difference there is between leading retailers and struggling brands.

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As we would expect from this global-dominant brand, Amazon leads the e-commerce industry with the biggest gains. In 2025, Amazon’s revenue amounted to a whopping $95.22 billion. Ever since Amazon debuted as a bookseller in 1994, it has had a meteoric rise, earning more each year. The biggest leap in the company’s earnings occurred between 2017 and 2018, with a 172.8% increase. Amazon only suffered one year in the red after it invested heavily in Rivian, a failed electric vehicle venture. Amazon’s massive catalog of over 12 million products, its entertainment subscription services, digital books, and convenient, fast delivery service make Amazon the powerhouse it is today.

Right behind Amazon, we find the Chinese brand, Alibaba, which earned $21.76 billion in 2025. Alibaba sells a wide range of products at wholesale prices. You’ll find electronics, home goods, beauty products, and even industrial supplies in their offerings. Alibaba’s business-to-business marketplace, which connects small and mid-size businesses directly to manufacturers, allows them to source bulk goods and makes this brand a popular choice. Other Chinese brands top the e-commerce earnings list too, like PDD Holdings (Pinduoduo) and Jingdong Mall (JD.com). Each of the top four e-commerce companies earned over 5 billion in revenue.

Turning to the other end of the chart, we find the brand with the most losses in 2025: Lightspeed POS. They reported a devastating $670 million loss. They earned $1.15 billion, but it wasn’t enough to cover their expenses. This Canadian e-commerce brand is a point-of-sale system for retailers and restaurants. It was once considered a promising company with rapid growth, but its revenue has shrunk significantly in the past few years as competitors have taken bites out of Lightspeed POS’s market. The British brand, ASOS, a clothing retailer, also suffered a massive $500 billlion loss in 2025. American brand Wayfair suffered losses, too, which is surprising considering its past popularity as an affordable home goods retailer with a big selection.

The figures we see here demonstrate that e-commerce is an industry with diverse companies and varying success rates. With tremendous gains and equally earth-shattering losses, we can see e-commerce is volatile, competitive, full of opportunities and challenges alike. The team’s data show that the industry’s biggest giants will be difficult to surpass. Companies like Amazon have set an astronomically high bar for success.