Get the Inside Scoop on the Latest Ice Cream Trends in America

It is August and we have dreamy, creamy ice cream on the mind! The team at CivicScience has scooped up data on the ice cream consumption habits of Americans. According to their research, 65% of U.S. adults consume ice cream at least once monthly, with over a third enjoying a sweet frozen treat monthly. 46% report having at least two different types of ice cream or other frozen treats at home currently – I can attest to that personally with mint chip ice cream and coconut popsicles! Let’s grab a spoon and dig into this delicious data:

As a chocolate lover, I was surprised to discover that vanilla holds a 51% to 49% majority among American ice cream eaters. Gen Z and hybrid workers lead the charge for vanilla, so I wonder if trends will shift towards vanilla more and more in the future. I can’t say I cone-done that! What about matcha ice cream, the relative newcomer to the U.S. creamery scene? 17% have tried it, 13% intend to try it, and a whopping 70% are not interested at all! I personally enjoy the herbal, earthy sweetness of matcha ice cream, but I have to be in a certain mood to actually buy it. Dairy Queen takes the crown for the favorite place to get ice cream with 23% out of the chain locations. 38% chose other, so that gives me hope that local ice cream shops are thriving! Non-dairy ice cream has slowly been trending up from 38% in 2019 to 41% now, with the pandemic sprinkling some interest. All ice cream is welcome here – except butter pecan!