Business Visualizations
Everything Owned by Apple
Apple Inc. has long been renowned for its innovation and cutting-edge contributions to technology. In the fifty years since its founding, Apple has gone from an obscure niche brand to one of the most well-known companies in the world. Throughout its history, Apple has acquired over 100 companies, some of which became core aspects of Apple’s brand. Since its inception, Apple has become nothing short of a cultural and economic phenomenon. This chart, which was created by the team at The Chartistry, takes a look at who founded Apple, the companies Apple owns, the many products they’ve created and sold throughout the years, and Apple’s largest stock holders.
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A Brief History of Apple
Before it was the tech giant we know today, Apple had surprisingly humble roots. Apple Inc. was founded on April 1, 1976, by Steve Jobs and Steve Wozniak in Los Altos, California. As is legend at this point, the company was started in Jobs’ garage. There, the founders aimed to develop and sell personal computers, with a vision of changing the way the average person viewed home PCs. Their first product, the Apple I, laid the groundwork for future innovations, but it wasn’t until the Apple II’s release that they made a name for themselves with revolutionary color graphics.
After two decades competing with Microsoft in the home computer space, Apple became an unprecedented market leader in the portable MP3 space with the launch of the iPod in 2001. However, it was the creation of the iPhone in 2007 that truly elevated Apple to the great name we know today. Touted as one of the world’s most successful products, the iPhone’s many versions have sold billions of units, and allowed Apple Inc. to become the first company valued at one trillion dollars in 2018. Just two years later, it doubled that figure. Since the historic iPhone launch, Apple has released many new products to various success and increased their reach around the world through their profitable innovations and various company acquisitions.
What Companies Does Apple Own?
Since its beginnings as a home computer manufacturer, Apple has dramatically changed its operations to include a variety of products and services. Apple has acquired approximately 125 companies over its lifetime, many of which are still in operation today. Many of these were smaller companies that Apple incorporated into their products, such as FaceID being created from PrimeSense. PrimeSence was acquired by Apple in 2013.
In 2022, Apple’s CEO Tim Cook claimed Apple had acquired more than 100 companies over the preceding six years alone. Apple subsidiaries are only expected to increase as the brand continues its upward trajectory, though it’s important to note that their acquisition rate has slowed recently with the cooling of the investment in the tech sector since the start of the COVID-19 pandemic.
So far, Apple’s largest acquisition has been Beats at $3 Billion, followed by Intel at $1 Billion.
Apple’s Product Range
Currently, Apple Inc. has five main products: Macs, iPhones, iPads, accessories and services. Over the years, the company has shifted their primary focus from the home computer space in favor of the mobile device market, which has proven to be more lucrative. Though Apple has rarely been the first to introduce a product of its kind to the market, they have a history of redefining the market with their innovations to the field.
Mac
Personal computers have been the foundation of Apple’s product lineup since the beginning with Mac taking the mantle in 1979. Though they still compete with Microsoft in this space, Apple’s M1 and M2 chips have set new standards in the computing industry.
iPhone
In the era of flip phones and BlackBerry, the iPhone revolutionized the mobile phone industry and made smart phones the new global standard. Since then, each new generation of iPhone has introduced significant advancements in camera technology, processing power, and software features, solidifying its status as a market leader.
Apple Watch
The Apple Watch was introduced in 2014 and has quickly become the world’s most popular smartwatch. Combining fitness tracking, health monitoring, and communication features in a sleek, customizable design, it’s carved out a space as a health device as well as a smartphone accessory.
iCloud
iCloud, launched in 2011, is Apple’s cloud storage and computing service, which allows users to store data such as photos, documents, and music, and sync them across all their Apple devices. iCloud has become an integral part of the Apple ecosystem, ensuring seamless data management and providing services like iCloud Drive, iCloud Photos, and iCloud Backup.
Apple Pay
Apple Pay, introduced in 2014, is Apple’s mobile payment and digital wallet service. Thanks to its secure, contactless payments, integrated with the iPhone, Apple Watch, and other Apple devices, it has become a popular choice for digital transactions worldwide.
Who Owns Apple?
Apple’s stock market performance has been nothing short of remarkable. Since it first hit $1 trillion with the launch of the iPod, Apple’s continuous releases, innovations, and success have ranked it among the most valuable companies in the world. The company’s commitment to returning value to shareholders through dividends and stock buybacks further enhances its attractiveness as an investment.
As of January 2024, The Vanguard Group holds the largest percentage of Apple shares at 8.54%. Arthur Levinson, Chairman of the Board, takes the prize for individual shareholders, holding more than 4.5 million shares.
Apple Inc. is a cultural and financial juggernaut that continues to shape the modern world through its creative and strategic vision. From its humble beginnings in a garage to its status as a trillion-dollar company, Apple’s journey is a testament to its ability to adapt and lead. For investors and technology enthusiasts alike, Apple is a fascinating case study in the power of innovation and business strategy. Check out our business visualizations for more on topics like Apple, or take a look at all of the data visualizations on The Chartistry.
List of Companies Apple Owns
- Beats Electronics
- Intel Smartphone Modem Business (include S.M.D. under Intel logo)
- Dialog Semiconductor
- Anobit Technologies
- Texture
- Shazam
- NeXT
- PrimeSense
- AuthenTec
- PA Semi
- Beddit
- Braeburn Capital
- Claris
- Siri
- Mobeewave
Apple Products
| Apple Product | Percent of Company’s Revenue, end of 2023 |
| Mac | 8.00% |
| iPhone | 50%+ |
| iPad | 7.00% |
| Wearables, Home and Accessories | 10.00% |
| Airpods | |
| Apple Watch | |
| Apple TV | |
| Home Pod | |
| Vision Pro | |
| Beats Headphones | |
| Services: | 22.00% |
| App Store (advertising space) | |
| Apple News app (advertising space) | |
| AppleCare+ | |
| iCloud+ | |
| Apple Card | |
| Apple Pay | |
| Apple Books | |
| Apple Fitness+ | |
| Apple Music | |
| Apple News+ | |
| Apple TV+ | |
| Apple Arcade | |
| Apple Podcasts | |
| iTunes Store |
Who Owns Apple?
| # | The 10 Largest Stockholders | Percent of Apple Shares |
| 1 | The Vanguard Group | 8.54% |
| 2 | BlackRock | 6.75% |
| 3 | Berkshire Hathaway | 5.86% |
| 4 | State Street Corporation | 3.80% |
| 5 | Geode Capital Management | 1.95% |
| 6 | Fidelity Investments | 1.94% |
| 7 | Morgan Stanley | 1.41% |
| 8 | T. Rowe Price | 1.37% |
| 9 | Norges Bank | 1.14% |
| 10 | Northern Trust | 1.05% |
Business Visualizations
Chart Tracks E-Commerce Brands with the Biggest Gains and Losses
Online shopping, known as e-commerce, took the shopping world by storm. Today, one-fifth of all retail sales come from e-commerce. Economists predict e-commerce will only continue to grow in the coming years. This industry can be lucrative but not without risks. The competition is tight as the team at LLCAttorney proves with this chart tracking the e-commerce brands with the biggest gains and losses. The results show the shifting e-commerce landscape and just how much of a difference there is between leading retailers and struggling brands.
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As we would expect from this global-dominant brand, Amazon leads the e-commerce industry with the biggest gains. In 2025, Amazon’s revenue amounted to a whopping $95.22 billion. Ever since Amazon debuted as a bookseller in 1994, it has had a meteoric rise, earning more each year. The biggest leap in the company’s earnings occurred between 2017 and 2018, with a 172.8% increase. Amazon only suffered one year in the red after it invested heavily in Rivian, a failed electric vehicle venture. Amazon’s massive catalog of over 12 million products, its entertainment subscription services, digital books, and convenient, fast delivery service make Amazon the powerhouse it is today.
Right behind Amazon, we find the Chinese brand, Alibaba, which earned $21.76 billion in 2025. Alibaba sells a wide range of products at wholesale prices. You’ll find electronics, home goods, beauty products, and even industrial supplies in their offerings. Alibaba’s business-to-business marketplace, which connects small and mid-size businesses directly to manufacturers, allows them to source bulk goods and makes this brand a popular choice. Other Chinese brands top the e-commerce earnings list too, like PDD Holdings (Pinduoduo) and Jingdong Mall (JD.com). Each of the top four e-commerce companies earned over 5 billion in revenue.
Turning to the other end of the chart, we find the brand with the most losses in 2025: Lightspeed POS. They reported a devastating $670 million loss. They earned $1.15 billion, but it wasn’t enough to cover their expenses. This Canadian e-commerce brand is a point-of-sale system for retailers and restaurants. It was once considered a promising company with rapid growth, but its revenue has shrunk significantly in the past few years as competitors have taken bites out of Lightspeed POS’s market. The British brand, ASOS, a clothing retailer, also suffered a massive $500 billlion loss in 2025. American brand Wayfair suffered losses, too, which is surprising considering its past popularity as an affordable home goods retailer with a big selection.
The figures we see here demonstrate that e-commerce is an industry with diverse companies and varying success rates. With tremendous gains and equally earth-shattering losses, we can see e-commerce is volatile, competitive, full of opportunities and challenges alike. The team’s data show that the industry’s biggest giants will be difficult to surpass. Companies like Amazon have set an astronomically high bar for success.
Business Visualizations
Map Displays Unemployment Rates Around the World
The unemployment rate is a percentage that reflects the number of people in the labor force who are without a job. This is calculated by dividing the number of unemployed people by the labor force and multiplying by 100. Because unemployment can have a drastic impact on a nation’s economy, the team at Qualtrics examined global patterns and mapped unemployment rates. To be considered unemployed for this study means a person doesn’t have a job but is available for work. That means people who are retired, disabled, or laid off don’t count in the figures.
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According to the team’s data, the country with the highest employment rate is Eswatini at 37.64%. This is a landlocked nation in Southern Africa, formerly known as Swaziland. This is one of the world’s last absolute monarchies, and it suffers economically like many of its neighbors, including South Africa, Botswana, and the Republic of the Congo. In particular, the youth of Eswatini are unemployed. The unemployment crisis is attributed to skill gaps in eligible workers.
It’s good to be at the low end of the unemployment spectrum. The nation Qatar has the lowest unemployment rate in the world at .13%. This comes as no surprise from a nation rich in petroleum and natural gas. Qatar has valuable real estate and has long been a haven for the wealthy, which lends itself to a booming economy with plenty of employment opportunities. Other nations that aren’t struggling with unemployment are Cambodia, Niger, and Thailand, due to high manufacturing production and/or a bustling tourism industry.
These countries have the lowest unemployment rates:
- Qatar
- Cambodia
- Niger
- Thailand
- Burundi
- Chad
- Bahrain
- Cuba
- Laos
- Benin
We see a very wide gap between the countries with the highest and lowest unemployment rates. Many factors can affect unemployment, but one of the biggest is changes in the size of the labor force. A struggling economy doesn’t necessarily indicate a high unemployment rate. If it’s difficult enough to find a job, people will give up, and they’ll no longer be counted in the unemployment numbers. That said, the unemployment rate does tend to increase in hard times. Global unemployment peaked in 2009 during the financial crisis.
In summary, unemployment rates reveal much about the economic health and social dynamics of countries worldwide. While nations like Eswatini face challenges due to skill gaps and limited job opportunities, others, such as Qatar, benefit from abundant resources and thriving industries. The disparity highlights how factors such as labor force size, economic stability, and industry growth affect employment levels. Understanding these global patterns is essential for policymakers and organizations aiming to address unemployment and foster sustainable growth. By analyzing the causes and consequences, we can better support individuals and communities striving for economic security and opportunity.
Business Visualizations
Key Statistics Help Us Understand Customer Churn
Customers have an abundance of choice in all industries these days. When customers switch to a new option, companies call this “customer churn.” Customer churn can be a major detriment to business. In nearly every industry, loyal repeat customers can make or break a business. The team at Qualtrics helps us understand the state of customer churn in the past year with 30 key statistics illustrating the landscape. They took a well-rounded approach to their research, using facts that reveal how many customers are leaving, which industries have high churn, and other factors that help us understand why customer churn happens and how to prevent it.
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Customer churn gives businesses a way to quantify how well they’re retaining customers. Churn rate is calculated by dividing the number of customers lost over a set period of time by the total number of customers at the start of that period. This calculation yields the number of customers who didn’t return to do business. High churn rates often signal poor retention strategies or a mismatch between what customers expected and received. We can’t underestimate competitor appeal, though. The team’s data shows that 71% of businesses list price increases as their number one reason for losing customers.
The data make it clear that churn rates vary widely across industries. 61% of retail companies say churn rates are one of the biggest challenges in their quest for success. This could be due to the high level of competition and vastly different prices found in the retail sector. Financial, cable, and credit companies experience high churn rates too, around 25%. We can conclude that spending and saving may have the greatest impact on churn, based on industry rates. The big-box electronics industry only has an 11% churn rate, possibly due to fewer choices, but it may have stronger brand loyalty. For example, you’ll rarely see an X-Box fan make the switch to PlayStation. Speaking of the gaming space, apps don’t enjoy the same low churn rate as consoles might. With a 27.7% churn rate, many people give up on gaming apps and try something new after 30 days.
Data might point the way to solutions to reduce customer churn. We can see subscription-based companies with an exceptionally low churn rate of 3.27%. Software and business subscriptions have lower churn rates than digital media and entertainment subscriptions, but they are still among the lowest we’re seeing. A subscription-based service works hard to keep its subscribers, so maybe other types of businesses could learn something from its strategies. For example, social media apps have an enormous churn rate of 93.3% over 24 months. It’s clear that whatever value customers hoped to get from the platform didn’t materialize.
This information-rich graphic leaves us with a lot to think about. By comparing churn rates across industries, we can reflect on key differences that affect these numbers. Perhaps the most important statistic to hold on to is that U.S. companies could save over $35 billion per year by reducing their churn rates.
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