Student Choice has published the 2026 updated version of its study, ranking the most popular college degrees by return on investment after five years in the workforce. The team’s premise is timely as they examine a hot topic: the cost of higher education. The average cost of college now exceeds $43,000 per year, so entering the workforce with these student loans became a high-stakes game. The analysis pairs the top 25 majors in 2026, based on a previous Student Choice study, with earnings data from the U.S. Bureau of Labor Statistics to calculate how much a graduate earns in their first five years relative to their four-year tuition investment. They illustrated their findings by ranking 20 degree types compared to 40 common occupations.

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The team used a simple methodology. The average cost of college is $43,098 per year for a total investment of $172,392 for four years, with ROI calculated as median wages earned over five years divided by the four-year college cost. Majors that require advanced degrees like physical therapy, veterinary medicine, physician assistant, dentistry, and pharmacy were excluded from the ROI comparison even though these majors rank in the top 25.

Aviation tops the rankings chart, claiming the leading spot by a wide margin because of its astounding 574.3% ROI after five years, boosted by the median annual wage of $198,000. The field’s popularity is likely due to high pay and a looming pilot shortage as veteran airline workers retire. Engineering and computer science tied for second place at 290% each with median wages of $100,000 a year.

Healthcare and quantitative fields round out the upper tier. Nursing ranks fourth with an ROI of 272.6%, followed by math at 249.4% and accounting at 237.8%. Business, political science, architecture, and biology all tie for eighth at 217.5%, based on a $75,000 median wage. Education and social sciences sit near the bottom of the list at 159.5%, and fine arts at the bottom at 145%.

The study’s most helpful section might be the table that shows how career choice within a major can dramatically outperform the degree’s baseline. Aviation graduates who became airline pilots, copilots, or flight engineers reached a 652.7% return on a median wage of $226,600. Computer and information systems managers hit 496.5%, financial managers reached 469%, and public relations and fundraising managers reached 385.4%. Even lower-ranked majors can have exceptions. For example, fine arts majors who become art directors have a 322.1% return with a median salary of $111,040. Math majors working as actuaries earn 364.8%.

Overall, though, this study shows us that getting a degree pays off. Even accounting for student debt, the data suggests that degrees can double or triple the initial investment within five years. While most people will work for about four decades after student life, the returns will continue to compound. There is a growing preference for specialized, career-focused degrees with clear pathways into established professions so students can enjoy the ROIs we see here.

Student Choice has released the 206 updated version of its ongoing study tracking how America’s most popular college majors have changed over time. The analysis drew data from 105,623 student loan applications, using them as a proxy for where students are placing their bets on their future. The idea is that a student’s choice of major reveals more than their individual preferences. They can reflect labor shortages, salary expectations, emerging technologies, and shifting cultural attitudes about which degrees are most valuable. The team also supplied a graph comparing today’s top majors with those from four and eight years ago.

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There has been a lot of disruption in recent years, but business majors have held steady. Business has been the leading major commanding between 11.45% and 12.81% of applications in 2017 and 2023. But that dominance has wobbled. In 2025, only 5.27% of applications were for a business major, but that percentage spiked back up in 2026 to 11.94%, still making it the most popular major.

Healthcare was consistently a top-two major for years, peaking in 2023 at 10.87% of applications. Now, nursing has tumbled to just 1.71% of applications in 2026. Health sciences replaced it to turn 9.81% with allied health sciences, public health, physical therapy, physician assistant studies, dentistry, and pharmacy, all landing in the top 25 of most popular majors.

The biggest growth seen in the study is in engineering and aviation. Engineering climbed from 3.91% to 7.37% in 2026. A 3.46-point gain is one of the biggest increases in this dataset. Aviation didn’t crack the top 25 of majors until 2025, when it had explosive growth, then settled into fourth place in 2026 at 5.88%. The surge in aviation maintenance rankings points to broader interest in the field, likely inspired by well-documented pilot shortages. When there’s a need, hungry young students will step up to fill it.

Psychology enjoyed modest and steady growth, inching from 4.99% in 2017 to 5.59% in 2026. Computer science took a surprising fall from a rising 3.61% to only .24% in 2026, ranking dead last in the top 25. Student Choice believes this could be due to some reporting category changes in 2025, but also speaks to the volatility of the tech job market.

Liberal arts and education lost ground, with education sliding from 5.99% of applications in 2017 to 3.70% in 2026. This decline is linked to teaching wages failing to keep up with other fields. Communications, English, and History all dropped off the top 25 entirely, yet Fine Arts bucked the trend, doubling in popularity from 1.35% to 2.25%, cracking the top ten most popular majors.

Overall, students are becoming more specialized and career-focused, drawn to healthcare, engineering, and aviation, while retreating from generalist majors and degrees that were once safe bets. The team at Student Choice cites finances as one of the biggest concerns central to a student’s decision on what major they choose

Small business owners wear many hats, but cybersecurity has slowly become one of the largest and flashiest hats. Ooma created a cybersecurity guide for small business owners, presented in a detailed chart that tackles a problem most owners face, but few know how to navigate. They struggle to figure out which protections really matter and which investments are simply expensive noise. The stakes are real. The team’s data show that 67% of businesses report more cyberattacks in 2024, and more than 40% of attacks target small businesses specifically. The team’s core message is one of hope: the basics of cybersecurity are far simpler than the security industry makes them seem.

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What Owners Really Need

The team’s suggestions are organized into a clear checklist. Multi-factor authentication tops the list as the single most effective tactic small businesses should use. It requires a second verification step after the typical password. From there, the list includes automatic software updates to patch security updates, strong passwords, and regular data backups that are tested so ransomware can’t hold operations hostage.

The human layer gets equal consideration. Training staff to spot phishing emails, limiting system access to only those who need it, and managing company devices with the ability to remotely lock them or wipe misplaced phones and laptops are all important guidelines. Rounding out the list are secure Wi-Fi and router settings, email protections, vendor security reviews, asset inventories, and a written incident response plan that guides employees on how to respond rather than scrambling during a cyberattack.

The Steps You Can Skip

The guide stands out from other security content in this section. It doesn’t shy away from naming the protections most small businesses are oversold. They name a full in-house Security Operations Center, custom SIEM platforms, and overlapping tools as the most unnecessary. Biometric logins and enterprise-grade custom solutions are labeled as answers to problems that don’t exist at the scale of a small business. Cyber insurance was a solid maybe that could be useful, but no substitute for backups and multi-factor authentication.

Situations That Call for Advanced Security

The article doesn’t label cybersecurity as one-size-fits-all. They list businesses in the financial, legal, and health data sectors as needing advanced cybersecurity, which could include customer portals, telehealth systems, and e-commerce backends. Not only are these data types subject to privacy laws, but when these systems go down, businesses can pay a heavy toll, so stronger defenses are worth the investment.

The team’s overall message is that cybersecurity isn’t all-or-nothing. Small businesses should build a solid foundation and scale up only when risk and growth push them to do so. Some of the guide’s authoritative sources include the FTC, NIST, CISA, and SBA. The guide makes cybersecurity feel manageable for small businesses by focusing on practical steps instead of expensive extras. Strong passwords, backups, training, and multi-factor authentication create a reliable foundation. As risks grow, businesses can add advanced protections, but the smartest first move is mastering the basics.