Misc Visuals
Survey Results Show Americans Prefer Silence to Small Talk
A survey of over 1,000 Americans revealed that they would rather sit in silence than force out awkward small talk. The Preply team examined a few facets of idle chit chat, especially with strangers, and found that Americans have some interesting and perhaps unexpected preferences. They delved into who Americans prefer chatting with, the topics they loathe and love, and differences in how generations feel about small talk. Whether you’re strong and silent or a social butterfly, the results are sure to interest you!
The most important aspect of conversation just might be the topic. The survey asked Americans what subjects they turn to when they have to make small talk. The most popular answers are weather, plans, and work. Respondents felt that these topics are inoffensive and relatable to anyone they might strike up a conversation with. Americans dread having to speak about family, sports, or politics. These are either too personal, too niche, or too controversial.
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As for the lines, what do Americans hate the most? These are the ones to avoid:
- Are you a (local sports team) fan?
- What do you do for work?
- Are you married?
While work might seem like an easy entry point for a conversation, many Americans find the topic stale or feel embarrassed to talk about what they do for work.
In general, Americans would prefer to avoid small talk altogether and describe it as an awkward experience. Seven in ten survey respondents preferred sitting in silence to chatting. Small talk may be lost to time, as the survey found that 2 in 3 Americans take out their phones to avoid it. Gen Z is the most likely to use this tactic. A whopping 89% of them admitted to using this tactic. Only 30% of Baby Boomers use the see strategy.
If small talk is such a dreaded activity, why do so many Americans start up a chat? It may be because 91% of Americans think small talk will turn into a deeper conversation. Many people believe that first impressions are important, and small talk is often our first interaction with others. Statistics show that older people are more interested in using small talk to learn more about others than younger people. 23% of Baby Boomers report making small talk to get to know others, while only 7% of Gen Zers do the same.
Despite a distaste for small talk, half of Americans say they do it anyway just to be polite. 44% of Gen Z said they used small talk to avoid awkward feelings, while only 21% of Baby Boomers felt the same.
Naturally, Americans vastly prefer making small talk with friends, family, and coworkers. They would prefer skipping it with strangers, restaurant workers, and retail employees. A majority of Americans think their parents are the chattiest people they know, with 37% of people saying mothers make the most small talk. Americans have a reputation for friendliness, but these survey results indicate it may be less genuine and more a matter of politeness.
Misc Visuals
Study Shows What Americans Really Think of Each Other’s Accents
Ask an American to name the most attractive accent in the country, and you’ll get a surprisingly consistent answer, though not the one internet memes might lead you to expect. Preply surveyed 2,551 adults across all 50 states, and the Southern drawl was the winner with a healthy lead.
At 17.7%, Southern accents drew the largest share of “most attractive” votes, well ahead of Boston and New England (10.2%), the Midwest (10%), and New York City (9.1%). Respondents used words like friendly, authentic, and warm to describe the Southern drawl. One described a Southern drawl as sounding unhurried and genuinely welcoming, like a creek flowing over smooth rocks.
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At the state level, Louisiana was crowned king of Southern accents with 7.3% of votes, followed by Texas (6.4%), California (5.4%), Georgia (5.3%), and New York (5%). Louisiana pulled off an unusual double win. It also ranked first as the hardest accent to understand, which sounds like a contradiction, but maybe it’s exactly the point.
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Worth noting is that 16.4% of respondents said no region in particular has the most attractive accent. Accent preference isn’t universal and a meaningful share of Americans don’t rank them.
Gen Z and Boomers are attracted to accents on opposite sides of the map. 19.9% of Boomers picked Southern accents versus 9.8% of Gen Z respondents. The split reverses on NYC accents, with 11.4% of Gen Z selecting it and only 5.6% of Boomers. The slang divide is even more dramatic. 82.5% of Boomers have never heard “delulu,” 76.1% didn’t recognize “sus,” and 74.1% weren’t familiar with “rizz.” Even the self-explanatory “cringe” raised confusion among 43.5%.
Some local slang doesn’t travel well. 67.7% of Americans didn’t recognize Pittsburgh’s “yinz.” Philadelphia’s “jawn” drew blank stares from 63.4% of Americans, New England’s “packie” puzzled 63.2%, the Midwestern “ope” is mysterious to 58.8%, and the Mid-Atlantic’s “water ice” is meaningless to 51.7%. There is one clear exception. Over half of Americans say “y’all,” which means this Southern term has gone national.
Are regional slang and accents fading? The team examined opinions on this too. Respondents had theories on what could eliminate slang and accents. 32.8% think it could be due to population, while 28.4% blame social media like TikTok for flattening speech, a similar opinion to the 27.8% who think that internet slang displaces local expressions. Others (23.9%) blame older generations for not passing terms down, 20.2% blame streaming and TV for affecting accents, and 18.5% think professional pressure pushes people to adopt neutral speech.
When Americans were asked why they take pride in their regional speech, 21.9% said it was a sense of connection to their home. 20.5% said their accent reminds them of home. 17.2% of respondents said their accent gave them a sense of identity, and 13.5% tied their accent to their heritage and culture.
25.1% of Americans reported having no pride in their accent, rising to 31.5% among Boomers and falling to 18.9% among Gen Z. The youngest generation is the proudest even as accents reportedly blur over time.
Business Visualizations
ROI Study: Which Degrees Pay Off Fastest?
Student Choice has published the 2026 updated version of its study, ranking the most popular college degrees by return on investment after five years in the workforce. The team’s premise is timely as they examine a hot topic: the cost of higher education. The average cost of college now exceeds $43,000 per year, so entering the workforce with these student loans became a high-stakes game. The analysis pairs the top 25 majors in 2026, based on a previous Student Choice study, with earnings data from the U.S. Bureau of Labor Statistics to calculate how much a graduate earns in their first five years relative to their four-year tuition investment. They illustrated their findings by ranking 20 degree types compared to 40 common occupations.
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The team used a simple methodology. The average cost of college is $43,098 per year for a total investment of $172,392 for four years, with ROI calculated as median wages earned over five years divided by the four-year college cost. Majors that require advanced degrees like physical therapy, veterinary medicine, physician assistant, dentistry, and pharmacy were excluded from the ROI comparison even though these majors rank in the top 25.
Aviation tops the rankings chart, claiming the leading spot by a wide margin because of its astounding 574.3% ROI after five years, boosted by the median annual wage of $198,000. The field’s popularity is likely due to high pay and a looming pilot shortage as veteran airline workers retire. Engineering and computer science tied for second place at 290% each with median wages of $100,000 a year.
Healthcare and quantitative fields round out the upper tier. Nursing ranks fourth with an ROI of 272.6%, followed by math at 249.4% and accounting at 237.8%. Business, political science, architecture, and biology all tie for eighth at 217.5%, based on a $75,000 median wage. Education and social sciences sit near the bottom of the list at 159.5%, and fine arts at the bottom at 145%.
The study’s most helpful section might be the table that shows how career choice within a major can dramatically outperform the degree’s baseline. Aviation graduates who became airline pilots, copilots, or flight engineers reached a 652.7% return on a median wage of $226,600. Computer and information systems managers hit 496.5%, financial managers reached 469%, and public relations and fundraising managers reached 385.4%. Even lower-ranked majors can have exceptions. For example, fine arts majors who become art directors have a 322.1% return with a median salary of $111,040. Math majors working as actuaries earn 364.8%.
Overall, though, this study shows us that getting a degree pays off. Even accounting for student debt, the data suggests that degrees can double or triple the initial investment within five years. While most people will work for about four decades after student life, the returns will continue to compound. There is a growing preference for specialized, career-focused degrees with clear pathways into established professions so students can enjoy the ROIs we see here.
Maps
New Study Presents a State-by-State Look at Learning Styles
Why do some people absorb new information like a sponge while others labor for hours over a textbook? According to a study by Preply, the answer lies in their learning style. The team set out to map which styles dominate across the United States. Preply emphasizes the importance of its study by citing research showing that more than half of Americans spend under two hours a day studying, with teenagers reporting feeling distracted. At the same time, the majority of Americans believe that different learning styles exist. To identify which styles are most common and where, Preply analyzed a year of Google Trends data across 50 states to map the dominant learning style in each.
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A Nation of Social Learners
The study’s standout finding is that 40% of Americans are social learners, making it the single most common learning style in the country. Social learners take in information through interaction and conversation. According to the map, 20 states favor the study-buddy approach, including Connecticut and New York.
Visual learning came in second place. These learners thrive on aids like flowcharts, maps, doodles, and color-coded notes. Preply found that visual learners are concentrated in California, Florida, and Washington. Together, social and visual learners account for more than 70% of Americans.
The Less Common Learning Styles
The remaining six styles in Preply’s study, verbal, vicarious, kinesthetic, logical, auditory, and intrapersonal, are much less prevalent, making up just 34% of preferences combined. Verbal and vicarious learning tie as the third most popular style, but together account for only about 8%. The map reveals some notable patterns. While the West skews heavily toward visual learners, the eastern half of the country shows more variance. Massachusetts and Vermont residents lean toward verbal learning, while Connecticut and New Yorkers favor social learning.
A few individual states stand out as outliers. Auditory learning, which is learning through hearing information, leads in only two states: Mississippi and Indiana. West Virginia is the only state in the country that favors intrapersonal, solitary learning. This is the least preferred learning style nationwide.
What We Can Learn from These Findings
Preply began their study with a seed list of widely recognized learning styles drawn from educational resources, then measured popularity using Google Trends data from 12 months across 50 states. Where multiple styles ranked equally in a state, the team treated them as equally popular. The point Preply drew from this data is the recognition that how you learn is a useful step toward more effective studying, particularly in a country where study time is short and distractions are plentiful.
What emerges from the team’s map is a portrait of a country that isn’t uniform. No single learning style dominates everywhere, and neighboring states can be quite different from one another. This study serves as a reminder that study habits are shaped by geography, culture, and personal preference. The Preply study is another in a long line of ideas about how people learn, drawing on theories from Aristotle to Howard Gardner, to Neil Fleming.
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