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Which Brands Have the Best Loyalty Programs?

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Most of us get tired of brands asking for our phone numbers and email addresses because we’re spammed with too many advertisements. But sometimes, providing your contact information will connect you with a brand’s loyalty program, which can offer discounts, free prizes, and cash back. One in ten companies has a loyalty rewards program, so the team at Qualtrics decided to analyze which one gives you the biggest return on investment. They focused only on base-level, free-to-join programs that give customers rewards through regular shopping; that way, the results truly reflect the rewards you earn for the money you spend.

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Which of America’s biggest companies offer the best loyalty program ROI?

In the food and beverage industry, Domino’s Pizza offers the best ROI. The team calculated an almost 33% ROI for Dominos, which is by far the best offer, even across industries. You’ll receive about $10 of free food for every $30 spent. McDonald’s isn’t far behind at an 11 to 20% ROI with the MyMcDonald’s Rewards app. You’ll earn 100 points for every dollar spent, and you can use these points to purchase menu items. Papa John’s, Dunkin’, Wendy’s, and Burger King also have strong programs, with ROIs between 10% and 13%. The fast-food industry offers some of the best loyalty programs, earning eight out of the ten best rewards programs on the list.

In the retail and beauty space, Bath & Body Works leads with a 16.5%–19% ROI through the My Bath & Body Works Rewards program. The program allows shoppers to redeem points earned through purchases for free items, early access to sales, and an annual birthday gift. Ulta Beauty’s Ultamate Rewards program offers a decent ROI, too, at 3% to 6% for items that are normally on the expensive side. Their competitor Sephora has a Beauty Insider program that offers a lower 2% ROI, but exclusive free samples and early access to new products supplement it.

Brand rewards are weaker among clothing retailers. H&M, Gap Inc., and American Eagle/Aerie offer a 1%–4% ROI. These programs are still useful for loyal shoppers who know they’ll buy from these brands repeatedly.

Pharmacy and grocery store rewards can be a great help for budget-savvy shoppers. These stores have lower ROIs but can still offer decent rewards. Walgreens’ program took the lead, offering 1% back on most purchases and 5% back on Walgreens’ brand products, resulting in significant savings on generics. CVS has an ExtraCare program with a higher 2% ROI and personalized coupons.

In the grocery sector, Kroger and Safeway/Albertsons offer the highest ROIs, between 1% and 3.5%. These chains also offer a fuel rewards program that can be an incredible budget-saving boon. Lowe’s and Ace Hardware offer 1%–2% rewards programs that may be most helpful to frequent shoppers and small business owners who need materials from these stores.

Outdoor lovers and athletes can earn powerful rewards through the North Face’s XPLR Pass, which offers a 10% ROI, and the Dick’s Sporting Goods ScoreCard program offers a 3.3% ROI. The findings on this chart can help you save big the next time you shop!

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Instant Translation Apps Impact How Americans Travel

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Translation apps promise to dissolve language barriers with a tap, turning your phone into a pocket interpreter. A new study from Preply suggests that convenience comes at a cost. After surveying 1,200 Americans who have used these tools while traveling abroad, Preply found that 57% considered the apps robotic and unnatural, leaving travelers feeling that something essential was missing from their interactions with locals.

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Study: 57% of Americans found instant translation apps to be robotic and unnatural during their travels abroadThe study’s first graph breaks down how Americans usually communicate when they travel, and the most popular solution is low-tech. Nearly three in five respondents said they learned some of the local language before their trip so they could use it themselves. Gestures and pointing, along with facial expressions, were also popular when asking for food or directions. Half of respondents used a translation app or tool, while two in five used in-person translators. Almost one in five could speak the local language, either from prior knowledge or from efforts to study before the trip. 17% said they still struggled to communicate despite their best efforts.

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Study: 57% of Americans found instant translation apps to be robotic and unnatural during their travels abroadThe second visual shows what travelers don’t like about translation apps. Most complaints center around human connection. Nearly half of travelers said technology made interactions less personal, and more than two in five were bothered by the lack of eye contact because the user must watch the screen. Body language and eye contact help people build rapport, but a device in the middle can disrupt this connection. One in five travelers described real-time technology as somewhat rude. A third of respondents reported an awkward moment while using the tool, and nearly one in three said the app made their trip feel less immersive.

The tools might also undercut long-term learning. More than a third of travelers felt translation technology discouraged them from learning more of the language, and 52% were frustrated that an app can’t communicate tone or cultural nuance.

Study: 57% of Americans found instant translation apps to be robotic and unnatural during their travels abroad

The final visual aid examines what motivates travelers to study a language before setting out on a trip. Half of Americans who traveled abroad took some kind of language class beforehand. The top reason chosen by 73% of respondents was a desire to be polite and respectful. Two-thirds wanted to feel more confident when traveling, and 65% hoped to connect more deeply with locals. Looking ahead, 65% of Americans said they want to learn more of the local language before a future trip.

That doesn’t mean travelers are abandoning their apps. More than two-fifths expect to rely on translation tools more the next time they travel. One in six plan to use these tools less.

Preply offers us a balanced conclusion. Translation apps are a remarkable technology that works best in moderation. Knowing a handful of phrases can transform a transactional exchange into a genuine moment of connection. That connection is something no app has managed to replicate.

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Discover the States with the Most Future-Proof Workforces

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As new technologies transform industries and create new skills demand, this analysis from Altium ranks states by how well their workforces are positioned to meet the future and a changing economy. The article, graphs, and maps show that tech readiness doesn’t always match a high-tech reputation.

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The States With the Most Future-Proof Workforces

Altium defined a future-proof workforce as one with a large share of workers in fields expected to drive economic growth over the next few decades. The study tracked 30 occupations using data from the Bureau of Labor Statistics, including electrical and computer hardware engineers, software developers, data scientists, solar installers, semiconductor processing technicians, CNC programmers, and wind turbine technicians. The team considered 27 “future-tech” industries from aerospace to renewable energy to semiconductor manufacturing and R&D services.

Each state received a score out of 100 based on seven weighted metrics. The largest factor at 25% was the share of workers already employed in future-focused positions. The share of private businesses in future-tech industries was worth 20%. Employment growth and business growth from 2020 to 2025 counted for 15%. Median salary and research and development as a share of state GDP each accounted for 10%, and the share of science and engineering degrees made up the final 5%.

Washington took first place with a score of 79.50. Nearly 6% of the workforce there holds future-focused jobs and earns a median salary of $109,175. Washington’s future-tech businesses grew 59.1% over five years. The article credits the state’s concentration of software and aerospace employers, noting that Washington leads the nation in aerospace sales, exports, and employment.

The runner-up is more surprising! New Mexico ranked second, thanks to its 35.2% growth in future-focused employment. That’s the fastest growth rate in the country. Thanks to national laboratories and an expanding aerospace sector, it has one of the highest median salaries in the study at $117,950. Utah, Idaho, and Rhode Island round out the top five rankings. Idaho stood out for business expansion, with future-tech businesses growing by an eyebrow-raising 124.3%.

The study’s most confusing findings relate to California. The state employs 703,060 people in future-focused occupations, more than any other state, yet it only ranks at #27. Although California is strong in engineering education and R$D investment, future-tech industries make up only 3.4% of its private businesses. Its five-year business growth rate of 19.8% is the lowest in the nation.

Smaller states benefited when technology made up a larger slice of their economies. Rhode Island’s future-tech businesses represent 9.1% of its private sector and grew 62.3%. New Hampshire ranked ninth with the highest future-tech business share in the top ten at 10.5%. Rounding out the top ten were Michigan, North Carolina, Massachusetts, and Colorado.

Mississippi finished last with a score of 36.95, followed by Missouri, Alaska, Louisiana, and Nebraska. Several of these states saw a decline in future-focused occupations. The key takeaway is that a state’s headcount or Silicon Valley reputation alone doesn’t define its readiness for the future. A growing technical workforce and a dense base of tech businesses best position a state for the future.

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American’s Top Travel Destinations and Language Anxiety Impacts

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Around 80% of Americans believe that learning a few words of the local language matters before they travel abroad. Only 58% of those Americans actually go so far as to learn some words. That twenty-two-point gap is the basis of Preply’s report on language anxiety and travel, supplemented by visuals to support the data on this anxiety.

The report opens on this contradiction between belief and action and sharpens the data. It shows that 40% of travelers admit to cramming language lessons at the airport or on the plane. Only 25% begin practicing the language of their destination months ahead of time. 32% side-step the problem entirely by choosing destinations where English is the dominant language or prevalent enough to carry travelers through.

Two ranked charts are the center of the report and comparing their results offers eye-opening details. The first chart shows that in 2026, Italy topped the wish list of American travel destinations. Australia, Ireland, the UK, and France followed.

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The second chart ranked where Americans would consider living. Australia and the UK tie at 20% of the answers, and Canada follows closely at 19%. Three of the top five travel destinations are largely English-speaking, and the relocation list you’ll note was entirely English-speaking.

Japan demonstrates this split dramatically. 18% of Americans would like to visit Japan, but only 10% would consider living there. Comfort clearly wins out over desire when it comes to relocation.

The demographic section shows even more interesting trends. Gen Z is nearly three times as likely as Boomers to want to visit Japan (24.4% versus 8.6%). They’re also more than twice as likely to consider living there (13.4% versus 5.3%). Ireland runs the opposite direction, with 26.2% of Boomers wishing to visit and only 9.8% of Gen Z. This is the biggest generational gap in the survey.

The pattern suggests that Boomers gravitate toward English-speaking destinations, while Gen Z showed stronger interest in places like Japan, Korea, Brazil, Colombia, and Thailand. Gender splits emerged too, with women favoring Italy, Ireland, and Greece, and men dreaming of Japan at 24% versus women’s 14%.

A horizontal bar graph ranks the barriers to visiting non-English-speaking destinations. 37% of Americans assume the native language is too difficult to learn. 35% believe English is understood well enough to get by without learning. 33% of respondents said they’re bad at learning languages, 32% cite lacking the time to learn, and 31% fear offending a native speaker by mistake. When ranking language intimidation by country, China led at 37%, Japan followed at 34%, then Korea at 24%, and Thailand at 13%.

A graphic on language faux pas showed that 35% of Americans point to menu items rather than attempting pronunciation, 23% speak louder and slower, and 17% buy American fast food for familiarity—only 15% attempt to mimic the local accent, which the Preply team gently discouraged.

The big takeaway seems to be that 45% of Americans would travel more if they spoke another language.

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