Business Visualizations

Key Statistics Help Us Understand Customer Churn

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Customers have an abundance of choice in all industries these days. When customers switch to a new option, companies call this “customer churn.” Customer churn can be a major detriment to business. In nearly every industry, loyal repeat customers can make or break a business. The team at Qualtrics helps us understand the state of customer churn in the past year with 30 key statistics illustrating the landscape. They took a well-rounded approach to their research, using facts that reveal how many customers are leaving, which industries have high churn, and other factors that help us understand why customer churn happens and how to prevent it.

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30 Statistics About Customer Churn

Customer churn gives businesses a way to quantify how well they’re retaining customers. Churn rate is calculated by dividing the number of customers lost over a set period of time by the total number of customers at the start of that period. This calculation yields the number of customers who didn’t return to do business. High churn rates often signal poor retention strategies or a mismatch between what customers expected and received. We can’t underestimate competitor appeal, though. The team’s data shows that 71% of businesses list price increases as their number one reason for losing customers.

The data make it clear that churn rates vary widely across industries. 61% of retail companies say churn rates are one of the biggest challenges in their quest for success. This could be due to the high level of competition and vastly different prices found in the retail sector. Financial, cable, and credit companies experience high churn rates too, around 25%. We can conclude that spending and saving may have the greatest impact on churn, based on industry rates. The big-box electronics industry only has an 11% churn rate, possibly due to fewer choices, but it may have stronger brand loyalty. For example, you’ll rarely see an X-Box fan make the switch to PlayStation. Speaking of the gaming space, apps don’t enjoy the same low churn rate as consoles might. With a 27.7% churn rate, many people give up on gaming apps and try something new after 30 days.

Data might point the way to solutions to reduce customer churn. We can see subscription-based companies with an exceptionally low churn rate of 3.27%. Software and business subscriptions have lower churn rates than digital media and entertainment subscriptions, but they are still among the lowest we’re seeing. A subscription-based service works hard to keep its subscribers, so maybe other types of businesses could learn something from its strategies. For example, social media apps have an enormous churn rate of 93.3% over 24 months. It’s clear that whatever value customers hoped to get from the platform didn’t materialize.

This information-rich graphic leaves us with a lot to think about. By comparing churn rates across industries, we can reflect on key differences that affect these numbers. Perhaps the most important statistic to hold on to is that U.S. companies could save over $35 billion per year by reducing their churn rates.

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Business Visualizations

Discover the States with the Most Future-Proof Workforces

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As new technologies transform industries and create new skills demand, this analysis from Altium ranks states by how well their workforces are positioned to meet the future and a changing economy. The article, graphs, and maps show that tech readiness doesn’t always match a high-tech reputation.

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The States With the Most Future-Proof Workforces

Altium defined a future-proof workforce as one with a large share of workers in fields expected to drive economic growth over the next few decades. The study tracked 30 occupations using data from the Bureau of Labor Statistics, including electrical and computer hardware engineers, software developers, data scientists, solar installers, semiconductor processing technicians, CNC programmers, and wind turbine technicians. The team considered 27 “future-tech” industries from aerospace to renewable energy to semiconductor manufacturing and R&D services.

Each state received a score out of 100 based on seven weighted metrics. The largest factor at 25% was the share of workers already employed in future-focused positions. The share of private businesses in future-tech industries was worth 20%. Employment growth and business growth from 2020 to 2025 counted for 15%. Median salary and research and development as a share of state GDP each accounted for 10%, and the share of science and engineering degrees made up the final 5%.

Washington took first place with a score of 79.50. Nearly 6% of the workforce there holds future-focused jobs and earns a median salary of $109,175. Washington’s future-tech businesses grew 59.1% over five years. The article credits the state’s concentration of software and aerospace employers, noting that Washington leads the nation in aerospace sales, exports, and employment.

The runner-up is more surprising! New Mexico ranked second, thanks to its 35.2% growth in future-focused employment. That’s the fastest growth rate in the country. Thanks to national laboratories and an expanding aerospace sector, it has one of the highest median salaries in the study at $117,950. Utah, Idaho, and Rhode Island round out the top five rankings. Idaho stood out for business expansion, with future-tech businesses growing by an eyebrow-raising 124.3%.

The study’s most confusing findings relate to California. The state employs 703,060 people in future-focused occupations, more than any other state, yet it only ranks at #27. Although California is strong in engineering education and R$D investment, future-tech industries make up only 3.4% of its private businesses. Its five-year business growth rate of 19.8% is the lowest in the nation.

Smaller states benefited when technology made up a larger slice of their economies. Rhode Island’s future-tech businesses represent 9.1% of its private sector and grew 62.3%. New Hampshire ranked ninth with the highest future-tech business share in the top ten at 10.5%. Rounding out the top ten were Michigan, North Carolina, Massachusetts, and Colorado.

Mississippi finished last with a score of 36.95, followed by Missouri, Alaska, Louisiana, and Nebraska. Several of these states saw a decline in future-focused occupations. The key takeaway is that a state’s headcount or Silicon Valley reputation alone doesn’t define its readiness for the future. A growing technical workforce and a dense base of tech businesses best position a state for the future.

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Business Visualizations

The Cities Where Young People Can Still Afford to Start Out

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Moving into a first apartment is a rite of passage, but the math behind making it a reality is becoming a bigger obstacle. The metros with the strongest job markets also have the steepest living costs, and over the past few years, rent in these areas has climbed faster than paychecks. Cheap rent isn’t the only solution, though. Thin wages and flat hiring shut young people out of many cities.

Rove Lab’s new analysis identifies the cities in the middle ground with the most to offer young people establishing their lives. The study examined the 100 most populous U.S. metro areas and scored each one on 10 different metrics grouped into three weighted categories.

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The U.S. Metros That Are Still Affordable for Young People Just Starting Out

Financial affordability was the most important category, carrying 60% of the weight. This category covers average annual wage, wage growth, median rent and utility costs, rent-to-income ratio, and cost of living relative to the national average. Cost of living alone received 20% of the weight, the heaviest single metric in the study. Opportunity and access accounted for 24% and included employment growth, number of residents between 22 and 34, and amount of rental vacancy. The final 16% went to entertainment and dining, tracking the number of arts and recreation venues and restaurants and bars per 100,000 residents. Each metric was standardized, scored, and weighted into a final number out of 100.

The winning city was Fayetteville-Springdale-Rogers, Arkansas, with a score of 74.24. This isn’t an obvious winner until you look at the numbers. Wages increased by 20.5% from 2022 to 2025, with the average wage at $77,165 and a cost of living that’s 8.65% below the national average. This combination creates a rent-to-income ratio of 19%, leaving young people with money to save, potentially for the elusive dream of homeownership. Fortune 500 companies, Walmart, J.B. Hunt, and Tyson, have a home in the area and likely explain wage strength.

Austin-Round Rock-San Marcos followed with a 73.93 score, driven by a thriving tech sector that’s seen 8.7% employment growth, and the area offers 30,000 vacant rental units for newcomers. Des Moines, Baton Rouge, and Nashville round out the top five.

A few cities earned high rankings thanks to low housing costs. Pittsburgh was seventh overall with a rent-to-income ratio of 17.6%. Wichita, ranked ninth, has low rent and utilities and a low cost of living that’s 11.05% below average. Toledo, number 25 on the list, has the cheapest housing of all cities on the list, with an average of $949 a month.

The most surprising cities on the list are Californian. San Jose-Sunnyvale-Santa Clara ranks 21st, and San Francisco-Oakland-Fremont lands 24th, despite costs of living well above the national average. Salaries do the heavy lifting, averaging $208,877 and $146,433, respectively. This pulls down San Jose’s rent-to-income ratio to 16.2%, the lowest on the list.

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Business Visualizations

The Industries That Power the U.S. Economy

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If you were to ask the average American on the street to name the industries that power the national economy, they’ll likely reply “manufacturing” or “tech.” But the Bureau of Economic Analysis says otherwise. As Ooma’s study shows, real estate, rental, and leasing hold the biggest slice of the U.S. economy.

In 2024, the U.S. produced more than $29 trillion in economic output, which outstripped Germany, China, and Japan combined. Looking at how gross domestic product (GDP) breaks down by industry shows the value added by sector after subtracting the costs of the inputs that industry consumed. For example, a carmaker buys steel, rubber, and semiconductors. The value added is the difference between those purchases and the selling price of the finished car. Add up that gap, the value added across every industry in the country, and you arrive at the GDP.

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Which industries contribute most to the United States’ GDP?

When Ooma ranked industries by their GDP, they found out that the money is concentrated in these industries:

Real estate, rental, and leasing – 13.8%: Real estate alone accounted for $3.68 trillion, the biggest of any sub-industry in the economy. Every mortgage payment, property tax bill, apartment lease, and commercial rent check pours into this sector. Rising home ownership costs over the past decade have pushed more citizens into renting, which has only inflated this industry.

Manufacturing – 9.8%: Factory employment has fallen for forty years due to automation and offshoring, but output hasn’t fallen. Chemical products created $554 billion, and computer and electronic products contributed $299.8 billion to the U.S. economy, helping keep the nation among the world’s top manufacturing nations despite a smaller workforce.

Professional, scientific, and technical services – 8.0%: This industry is made up of law firms, consultancies, engineering firms, and software developers. Legal services alone created $387.7 billion, and computer systems design added $552.2 billion to the American economy. This strongly shows how the American economy leans toward knowledge work.

Finance and insurance – 7.6%: Credit intermediation and Federal Reserve banks generated $1.01 trillion, insurance carriers contributed $791.8 billion, and securities and commodity contracts brought in $396.1 billion.

State and local government – 7.6%: Many rankings leave out these sectors, but government at the state and local level added $2.07 trillion, second only to real estate among all the sub-industries.

Health care and social assistance – 7.5%: Ambulatory care brought in $1.08 trillion and hospitals contributed $691.5 billion. This reflects genuine demand from an aging population and the fact that the U.S. spends more per capita on healthcare than any other developed nation.

Below these top-tier industries, retail trade, wholesale trade, information (Google, Meta, cloud providers, telecom), data processing, and internet publishing followed. Construction closed out the top ten industries at 4.5%, rising and falling in contributions with the real estate sector.

The largest components of American GDP aren’t the ones that produce a physical product. They’re the industries that manage property, deliver care, sell expertise, and move money.

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