Business Visualizations
Key Statistics Help Us Understand Customer Churn
Customers have an abundance of choice in all industries these days. When customers switch to a new option, companies call this “customer churn.” Customer churn can be a major detriment to business. In nearly every industry, loyal repeat customers can make or break a business. The team at Qualtrics helps us understand the state of customer churn in the past year with 30 key statistics illustrating the landscape. They took a well-rounded approach to their research, using facts that reveal how many customers are leaving, which industries have high churn, and other factors that help us understand why customer churn happens and how to prevent it.
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Customer churn gives businesses a way to quantify how well they’re retaining customers. Churn rate is calculated by dividing the number of customers lost over a set period of time by the total number of customers at the start of that period. This calculation yields the number of customers who didn’t return to do business. High churn rates often signal poor retention strategies or a mismatch between what customers expected and received. We can’t underestimate competitor appeal, though. The team’s data shows that 71% of businesses list price increases as their number one reason for losing customers.
The data make it clear that churn rates vary widely across industries. 61% of retail companies say churn rates are one of the biggest challenges in their quest for success. This could be due to the high level of competition and vastly different prices found in the retail sector. Financial, cable, and credit companies experience high churn rates too, around 25%. We can conclude that spending and saving may have the greatest impact on churn, based on industry rates. The big-box electronics industry only has an 11% churn rate, possibly due to fewer choices, but it may have stronger brand loyalty. For example, you’ll rarely see an X-Box fan make the switch to PlayStation. Speaking of the gaming space, apps don’t enjoy the same low churn rate as consoles might. With a 27.7% churn rate, many people give up on gaming apps and try something new after 30 days.
Data might point the way to solutions to reduce customer churn. We can see subscription-based companies with an exceptionally low churn rate of 3.27%. Software and business subscriptions have lower churn rates than digital media and entertainment subscriptions, but they are still among the lowest we’re seeing. A subscription-based service works hard to keep its subscribers, so maybe other types of businesses could learn something from its strategies. For example, social media apps have an enormous churn rate of 93.3% over 24 months. It’s clear that whatever value customers hoped to get from the platform didn’t materialize.
This information-rich graphic leaves us with a lot to think about. By comparing churn rates across industries, we can reflect on key differences that affect these numbers. Perhaps the most important statistic to hold on to is that U.S. companies could save over $35 billion per year by reducing their churn rates.
Business Visualizations
The Industries That Power the U.S. Economy
If you were to ask the average American on the street to name the industries that power the national economy, they’ll likely reply “manufacturing” or “tech.” But the Bureau of Economic Analysis says otherwise. As Ooma’s study shows, real estate, rental, and leasing hold the biggest slice of the U.S. economy.
In 2024, the U.S. produced more than $29 trillion in economic output, which outstripped Germany, China, and Japan combined. Looking at how gross domestic product (GDP) breaks down by industry shows the value added by sector after subtracting the costs of the inputs that industry consumed. For example, a carmaker buys steel, rubber, and semiconductors. The value added is the difference between those purchases and the selling price of the finished car. Add up that gap, the value added across every industry in the country, and you arrive at the GDP.
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When Ooma ranked industries by their GDP, they found out that the money is concentrated in these industries:
Real estate, rental, and leasing – 13.8%: Real estate alone accounted for $3.68 trillion, the biggest of any sub-industry in the economy. Every mortgage payment, property tax bill, apartment lease, and commercial rent check pours into this sector. Rising home ownership costs over the past decade have pushed more citizens into renting, which has only inflated this industry.
Manufacturing – 9.8%: Factory employment has fallen for forty years due to automation and offshoring, but output hasn’t fallen. Chemical products created $554 billion, and computer and electronic products contributed $299.8 billion to the U.S. economy, helping keep the nation among the world’s top manufacturing nations despite a smaller workforce.
Professional, scientific, and technical services – 8.0%: This industry is made up of law firms, consultancies, engineering firms, and software developers. Legal services alone created $387.7 billion, and computer systems design added $552.2 billion to the American economy. This strongly shows how the American economy leans toward knowledge work.
Finance and insurance – 7.6%: Credit intermediation and Federal Reserve banks generated $1.01 trillion, insurance carriers contributed $791.8 billion, and securities and commodity contracts brought in $396.1 billion.
State and local government – 7.6%: Many rankings leave out these sectors, but government at the state and local level added $2.07 trillion, second only to real estate among all the sub-industries.
Health care and social assistance – 7.5%: Ambulatory care brought in $1.08 trillion and hospitals contributed $691.5 billion. This reflects genuine demand from an aging population and the fact that the U.S. spends more per capita on healthcare than any other developed nation.
Below these top-tier industries, retail trade, wholesale trade, information (Google, Meta, cloud providers, telecom), data processing, and internet publishing followed. Construction closed out the top ten industries at 4.5%, rising and falling in contributions with the real estate sector.
The largest components of American GDP aren’t the ones that produce a physical product. They’re the industries that manage property, deliver care, sell expertise, and move money.
Business Visualizations
ROI Study: Which Degrees Pay Off Fastest?
Student Choice has published the 2026 updated version of its study, ranking the most popular college degrees by return on investment after five years in the workforce. The team’s premise is timely as they examine a hot topic: the cost of higher education. The average cost of college now exceeds $43,000 per year, so entering the workforce with these student loans became a high-stakes game. The analysis pairs the top 25 majors in 2026, based on a previous Student Choice study, with earnings data from the U.S. Bureau of Labor Statistics to calculate how much a graduate earns in their first five years relative to their four-year tuition investment. They illustrated their findings by ranking 20 degree types compared to 40 common occupations.
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The team used a simple methodology. The average cost of college is $43,098 per year for a total investment of $172,392 for four years, with ROI calculated as median wages earned over five years divided by the four-year college cost. Majors that require advanced degrees like physical therapy, veterinary medicine, physician assistant, dentistry, and pharmacy were excluded from the ROI comparison even though these majors rank in the top 25.
Aviation tops the rankings chart, claiming the leading spot by a wide margin because of its astounding 574.3% ROI after five years, boosted by the median annual wage of $198,000. The field’s popularity is likely due to high pay and a looming pilot shortage as veteran airline workers retire. Engineering and computer science tied for second place at 290% each with median wages of $100,000 a year.
Healthcare and quantitative fields round out the upper tier. Nursing ranks fourth with an ROI of 272.6%, followed by math at 249.4% and accounting at 237.8%. Business, political science, architecture, and biology all tie for eighth at 217.5%, based on a $75,000 median wage. Education and social sciences sit near the bottom of the list at 159.5%, and fine arts at the bottom at 145%.
The study’s most helpful section might be the table that shows how career choice within a major can dramatically outperform the degree’s baseline. Aviation graduates who became airline pilots, copilots, or flight engineers reached a 652.7% return on a median wage of $226,600. Computer and information systems managers hit 496.5%, financial managers reached 469%, and public relations and fundraising managers reached 385.4%. Even lower-ranked majors can have exceptions. For example, fine arts majors who become art directors have a 322.1% return with a median salary of $111,040. Math majors working as actuaries earn 364.8%.
Overall, though, this study shows us that getting a degree pays off. Even accounting for student debt, the data suggests that degrees can double or triple the initial investment within five years. While most people will work for about four decades after student life, the returns will continue to compound. There is a growing preference for specialized, career-focused degrees with clear pathways into established professions so students can enjoy the ROIs we see here.
Business Visualizations
How the Top 25 College Majors Have Shifted: Student Choice’s 2026 Update
Student Choice has released the 206 updated version of its ongoing study tracking how America’s most popular college majors have changed over time. The analysis drew data from 105,623 student loan applications, using them as a proxy for where students are placing their bets on their future. The idea is that a student’s choice of major reveals more than their individual preferences. They can reflect labor shortages, salary expectations, emerging technologies, and shifting cultural attitudes about which degrees are most valuable. The team also supplied a graph comparing today’s top majors with those from four and eight years ago.
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There has been a lot of disruption in recent years, but business majors have held steady. Business has been the leading major commanding between 11.45% and 12.81% of applications in 2017 and 2023. But that dominance has wobbled. In 2025, only 5.27% of applications were for a business major, but that percentage spiked back up in 2026 to 11.94%, still making it the most popular major.
Healthcare was consistently a top-two major for years, peaking in 2023 at 10.87% of applications. Now, nursing has tumbled to just 1.71% of applications in 2026. Health sciences replaced it to turn 9.81% with allied health sciences, public health, physical therapy, physician assistant studies, dentistry, and pharmacy, all landing in the top 25 of most popular majors.
The biggest growth seen in the study is in engineering and aviation. Engineering climbed from 3.91% to 7.37% in 2026. A 3.46-point gain is one of the biggest increases in this dataset. Aviation didn’t crack the top 25 of majors until 2025, when it had explosive growth, then settled into fourth place in 2026 at 5.88%. The surge in aviation maintenance rankings points to broader interest in the field, likely inspired by well-documented pilot shortages. When there’s a need, hungry young students will step up to fill it.
Psychology enjoyed modest and steady growth, inching from 4.99% in 2017 to 5.59% in 2026. Computer science took a surprising fall from a rising 3.61% to only .24% in 2026, ranking dead last in the top 25. Student Choice believes this could be due to some reporting category changes in 2025, but also speaks to the volatility of the tech job market.
Liberal arts and education lost ground, with education sliding from 5.99% of applications in 2017 to 3.70% in 2026. This decline is linked to teaching wages failing to keep up with other fields. Communications, English, and History all dropped off the top 25 entirely, yet Fine Arts bucked the trend, doubling in popularity from 1.35% to 2.25%, cracking the top ten most popular majors.
Overall, students are becoming more specialized and career-focused, drawn to healthcare, engineering, and aviation, while retreating from generalist majors and degrees that were once safe bets. The team at Student Choice cites finances as one of the biggest concerns central to a student’s decision on what major they choose
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