The States Where Americans Give Hardware and Home Improvement Gifts

As the holidays approach, American families are thinking about gift-giving, and a trend stands out: Americans are giving home improvement and hardware items as useful and practical gifts. According to an Ace Hardware analysis of Bureau of Labor Statistics Consumer Expenditure Survey data spanning a decade of gift purchases, some regions are more likely to gift-wrap DIY tools, garden supplies, and appliances.

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Home ownership and upkeep are a major part of the American lifestyle. The team’s study found that 79% of homeowners undertake multiple home improvement projects each year, with many completing three or more. Americans spent $526 billion on home improvement in 2024. The number of projects per household has increased from 2.7 in 2015 to 3.4 in 2023. This commitment to home maintenance explains why hardware and home improvement supplies are a reliable gift choice, especially for people who live in older homes or in harsh climates.

According to the team’s study, the highest amount of home improvement gift-giving occurs in the Mid-Atlantic states, particularly New York, New Jersey, and Pennsylvania. In these states, 77.35 home improvement gifts were given out of every 1,000 gifts purchased. This is a higher rate than the national average of 66.61 gifts per 1,000 gifts purchased.

The popularity of home improvement gifts in the Mid-Atlantic is likely due to the region’s older homes. The median age of a New York home is 62, higher than the national home age median of 40 to 41. Older homes need more upkeep, upgrades, and repairs, making home improvement gifts all the more valuable and appreciated. The average age of homeowners in these properties is around 58, suggesting that these older homeowners have more financial stability to invest in larger home improvement projects. Extreme weather in these regions with cold winters and variable seasons necessitates ongoing maintenance.

The team determined the most popular types of home improvement gifts. Here’s how it broke down:

• Lawn and garden supplies – 24.91% of all home improvement gifts
• Major appliances – 18.18% of all home improvement gifts
• Building supplies – 15.59% of all home improvement gifts
• Home décor – 11.65% of all home improvement gifts
• Indoor furniture – 8.39% of all home improvement gifts
• Small appliances – 4.98% of all home improvement gifts
• Storage/organization items – 3.07% of all home improvement gifts
• Lighting/electrical supplies – 2.40% of all home improvement gifts
• Paint and painting supplies – 2.09% of all home improvement gifts
• Tools – 2.09% of all home improvement gifts

These numbers show that many Americans consider home improvement gifts to be both functional and meaningful. These gifts contribute to long-term comfort and the value of a home. The numbers might reflect that home improvement gifts are shifting beyond the scope of DIY aficionados to a universally appreciated gift. As homeowners juggle time and effort on the upkeep of their homes, these gifts can make their work easier and their home more enjoyable. Home improvement items are likely to remain a major aspect of holiday gift-giving.