Study Examines Where People Think AI Will Improve Their Work Lives

AI is embedded in workplaces worldwide by this point, and yet workers’ feelings about it vary dramatically. A study by Qualtrics examined how geography was related to feelings about AI in the workplace. They found that only 37% of workers globally believed that AI would improve their jobs. That average hides a 45-point difference between the most optimistic country, which is China, and the most skeptical, Japan.

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Nearly 80% of global companies report using AI in some capacity, and research indicates productivity gains, with lower-skilled workers benefiting the most. Even if this is the case, employee sentiment isn’t nearly as unified. The numbers the team shows here indicate a healthy level of AI skepticism. In fact, more than half of workers think AI will improve their lives in just 6 out of 32 countries studied. That means there are more skeptics than people excited about what AI will bring to the workplace. But why does optimism cluster in some regions while most remain skeptical?

Here are a few of the countries where optimism runs high:

• China – 62% of workers are optimistic
• Indonesia – 59%
• Peru – 57%
• South Africa – 53%
• Thailand – 52%

There is a mid-tier region with fewer optimistic workers, but still a healthy percentage. This includes Mexico, Brazil, India, Colombia, and Malaysia. Many of these countries have developing economies or a heavy state investment in AI infrastructure, as is the case in China. Workers in these places view AI as a tool to close skill gaps, raise wages, and improve living standards. These regional differences are easy to spot thanks to the map Qualtrics created, which color codes the level of optimism/skepticism.

At the other end of the spectrum, we find the highest number of skeptics in Western Europe and English-speaking countries. Here are the countries with the least faith in AI:

• United States – 31% of workers are optimistic
• Australia – 29%
• Great Britain – 26%
• Canada – 24%
• Japan – 17%
• Poland – 21%

The media narratives in these countries frame AI as a risk of automation-driven job loss, which shapes people’s perceptions even when AI adoption in their workplaces is the same as in optimistic locations. These nations are the same that rank lowest on the belief that AI will improve the job market.

Economic research suggests that AI tends to reshuffle tasks within a role rather than eliminate that job outright. New skills will be required to work with AI, and some positions will shift, but historically, new digital tools have created more roles than they’ve erased. The gap between the hard data and public sentiment in skeptical countries is definitely worth examining and tells a story.

As AI rolls out unevenly across the world’s workforce, it’s important for employers to understand where their employees actually stand on the issue. Beyond regional stereotypes or headline-driven assumptions, employers must look at facts like the data presented here to make thoughtful AI adoption decisions.