The 25 Brands With the Most Loyal Customers by Year

What are your long-time favorite brands? Customer loyalty is key for the long-term success no matter the size of the brand! A loyal customer will continue to purchase from the brand and advocate for the brand both directly (word-of-mouth and social media) and indirectly (wearing/using the brand’s merchandise). So which brands have the most loyal customers? The team at Qualtrics.com has analyzed brand loyalty data to create this stunning ribbon chart visualization which showcases the top 25 brands with the most loyal customers since 2019.

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Despite their convoluted and frustrating parking lot situations, Trader Joe’s appears among the top 25 brands each year! Seriously though, why are Trader Joe’s parking lots always so tiny when they receive such a huge volume of customers? Oh well, their white cheddar corn puffs are worth the battle royale for a parking spot any day of the week. The ribbon chart format is perfect for visualizing this type of data because you can easily trace a brand’s rising and falling in ranks throughout the years. It makes it easy to spot one-offs as well, such as Pfizer in 2022. This makes sense because the FDA granted full approval to the Pfizer–BioNTech COVID-19 vaccine for individuals aged 16 and over in late summer of 2021. Domino’s is another curious case – it began at rank 15 in 2019 and has ascended to rank 3 by 2023! What will next year bring for Domino’s? Perhaps complete customer loyalty Domin-ation, toppling Apple, Amazon, and Netflix?