Business Visualizations
The 25 Brands With the Most Loyal Customers by Year
What are your long-time favorite brands? Customer loyalty is key for the long-term success no matter the size of the brand! A loyal customer will continue to purchase from the brand and advocate for the brand both directly (word-of-mouth and social media) and indirectly (wearing/using the brand’s merchandise). So which brands have the most loyal customers? The team at Qualtrics.com has analyzed brand loyalty data to create this stunning ribbon chart visualization which showcases the top 25 brands with the most loyal customers since 2019.
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Despite their convoluted and frustrating parking lot situations, Trader Joe’s appears among the top 25 brands each year! Seriously though, why are Trader Joe’s parking lots always so tiny when they receive such a huge volume of customers? Oh well, their white cheddar corn puffs are worth the battle royale for a parking spot any day of the week. The ribbon chart format is perfect for visualizing this type of data because you can easily trace a brand’s rising and falling in ranks throughout the years. It makes it easy to spot one-offs as well, such as Pfizer in 2022. This makes sense because the FDA granted full approval to the Pfizer–BioNTech COVID-19 vaccine for individuals aged 16 and over in late summer of 2021. Domino’s is another curious case – it began at rank 15 in 2019 and has ascended to rank 3 by 2023! What will next year bring for Domino’s? Perhaps complete customer loyalty Domin-ation, toppling Apple, Amazon, and Netflix?
Business Visualizations
A Map Shows Where Remote Workers Choose to Live (and Avoid)
There are more remote workers in the U.S. than ever before. Ever since the coronavirus pandemic, a new way of work has swept the nation with workers and businesses opting to work remotely. While shared work and office spaces are popular, many people choose to work from the comfort of their homes. A new map created by Qualtrics shows us the most popular American cities for remote work and the least popular.
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These cities had the highest percentage of remote workforces:
- Cary, NC remote workforce – 41.4%
- Frisco, TX remote workforce – 39.7%
- Bellevue, WA remote workforce – 38.6%
- Berkeley, CA remote workforce – 36.4%
- Seattle, WA remote workforce – 36%
- Arlington, VA remote workforce – 35.8%
- Fremont, CA remote workforce – 35.2%
- Scottsdale, AZ remote workforce – 34%
- Carlsbad, CA remote workforce – 33.8%
- Washington, DC remote workforce – 33.8%
At the other end of the spectrum, these cities had the fewest remote workers:
- Beaumont, Texas 3.7% remote workforce
- Odessa, Texas 3.8%
- El Monte, California 4.0%
- Tuscaloosa, Alabama 4.1%
- Paterson, New Jersey 4.6%
- Corpus Christi, Texas 4.7%
- Salinas, California 5.0%
- Midland, Texas 5.5%
- San Bernardino, California 5.5%
- Visalia, California 5.5%
Many people say they prefer remote work because of the money and time working from home saves. It makes sense that cities with a good cost of living and other attractive aspects would be home to more remote workers than expensive or unpleasant cities. Looking at this map gives us a good look at which cities people would choose to live in when they could truly choose to live anywhere!
Business Visualizations
America’s Most Valuable Companies Ranked by Profit per Employee
Ever wonder how much money major corporations make per employee? Profit Per Employee (PPE) is determined by dividing the company’s profit by the company’s quantity of full-time employees. The most profitable companies may not necessarily be the most profitable by number of employees—and vice versa. Whenever the economy is uncertain, this formula is usually one of the metrics companies will monitor to determine the efficiency and productivity of their staff. Using data over profit and company size from 2023, our team at The Chartistry has ranked the top 50 companies with the highest profit per worker.
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With a profit of nearly $2 million for each of their 9,500 employees, ConocoPhillips ranks first for highest profit per employee by quite the large margin. ConocoPhillips, an American oil and gas producer, saw a total profit almost $18.7 billion in 2023. Since oil and gas are two of the most valuable energy commodities in the world, it is not uncommon for an energy company to rank high in terms of PPE since their net profit is typically quite expansive. Of the top 50 companies with the highest profit for every employee, six of them can be categorized under the energy sector.
Coming in second place, Prologis is an investment trust company that saw a total profit of $3.4 billion in 2023. This profit was divided by their 2,466 employees to end with a profit of $1.36 million per employee.
In third, there is the tobacco company Altria Group. Altria Group’s 2023 profit of $5.8 billion was divided by 6,300 employees to result in a profit per employee of $915 thousand. Tobacco is yet another commodity product, with only one other tobacco company making the top 50 ranking.
Exxon Mobil is another oil and gas company with high profit per employee, coming in fourth place. Out of their profit of $55.7 million in 2023, their 62,000 employees averaged a profit of $899 thousand each.
Rounding out the top 5 companies is Chevron, the third oil and gas energy company in the top companies by profit per employee. With a total profit of $35.3 million, their PPE comes out to $809 thousand for each of their 43,846 employees.
Some companies land rank in both the most profitable in the world overall as well as in profit per worker. Apple, for example, brought in a 2023 profit of nearly a $100 billion. The company itself is valued at a total of $2.1 trillion. They managed a PPE of $609 thousand for their 164,000 employees, making them seventh among all companies.
Why is Profit per Employee Important?
For every company with an impressive profit per employee, there are tens, hundreds, even thousands of people working at the front line and behind the scenes to keep operations running as smoothly and efficiently as possible. PPE, not to be confused with Revenue per Employee, is a way for the company to measure the performance and productivity of the average employee in any given workforce to judge their added value. In other words, a way to know if their investment in hiring, retaining, and training their employees returned desirable results. Of course, it isn’t and shouldn’t be the only method to judge the value of an employee. When used in combination with other metrics, however, it can be a helpful tool to see the what employees have brought to the company.
For the majority of situations, a healthy profit per employee will be a good indicator of the health of the company at large. It shows that the business is properly maximizing the streamlining of their operations and utilizing the talent of each employee. This performance can mean that an underwhelming PPE may lead to cost-cutting measures for the company. Oftentimes, this is in the form of employee layoffs in areas that may not be contributing to the overall profit.
Did You Enjoy this Original Visualization by The Chartistry?
If you enjoyed this visualization and analysis by The Chartistry, check out the other original visualizations we’ve created. For even more great content, check out our collection of curated business and finance visualizations. If you love this visual content so much that you want your own, let us know; We design custom visual content for customers too!
The Profit per Employee of the Largest Companies in the U.S. By Market Cap (The Full List)
Rank | Name | Type of Company | 2023 Profits (in Millions) | Number of Employees in 2023 | Profit per Employee in 2023 |
1 | ConocoPhillips | Energy | $18,680 | 9,500 | $1,966,316 |
2 | Prologis | Real Estate Investment Trust | $3,364.9 | 2,466 | $1,364,517 |
3 | Altria Group | Tobacco | $5,764 | 6,300 | $914,921 |
4 | Exxon Mobil | Energy | $55,740 | 62,000 | $899,032 |
5 | Chevron | Energy | $35,465 | 43,846 | $808,854 |
6 | Vertex Pharmaceuticals | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $3,322 | 4,800 | $692,083 |
7 | Apple | Technology, Consumer Goods | $99,803 | 164,000 | $608,555 |
8 | Broadcom | Semiconductor | $11,495 | 20,000 | $574,750 |
9 | Visa | Financial | $14,957 | 26,500 | $564,415 |
10 | Pfizer | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $31,372 | 83,000 | $377,976 |
11 | Regeneron | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $4,338.4 | 11,851 | $366,079 |
12 | Netflix | Video Streaming Services | $4,491.9 | 12,800 | $350,930 |
13 | Mastercard | Financial | $9,930 | 29,900 | $332,107 |
14 | Microsoft | Technology | $72,738 | 221,000 | $329,131 |
15 | Alphabet | Technology | $59,972 | 190,234 | $315,254 |
16 | Airbnb | Travel | $1,893 | 6,811 | $277,933 |
17 | American Tower | Real Estate Investment Trust | $1,765.8 | 6,391 | $276,295 |
18 | NextEra Energy | Energy | $4,147 | 15,300 | $271,046 |
19 | Gilead Sciences | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $4,592 | 17,000 | $270,118 |
20 | Meta Platforms | Technology | $23,200 | 86,482 | $268,264 |
21 | Texas Instruments | Semiconductor | $8,749 | 33,000 | $265,121 |
22 | BlackRock | Financial | $5,178 | 19,800 | $261,515 |
23 | Amgen | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $6,552 | 25,200 | $260,000 |
24 | Qualcomm | Semiconductor | $12,936 | 51,000 | $253,647 |
25 | AbbVie | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $11,836 | 50,000 | $236,720 |
26 | Goldman Sachs Group | Financial | $11,261 | 48,500 | $232,186 |
27 | Merck | Health (Including Animals) | $14,519 | 68,000 | $213,515 |
28 | Union Pacific | Railroad | $6,998 | 33,179 | $210,917 |
29 | Charles Schwab | Financial | $7,183 | 35,300 | $203,484 |
30 | Applied Materials | Semiconductor | $6,525 | 33,000 | $197,727 |
31 | Bristol-Myers Squibb | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $6,327 | 34,300 | $184,461 |
32 | Verizon Communications | Telecommunications | $21,256 | 117,100 | $181,520 |
33 | Nvidia | Technology | $4,368 | 26,196 | $166,743 |
34 | Adobe | Technology | $4,756 | 29,239 | $162,659 |
35 | Eli Lilly | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $6,244.8 | 39,000 | $160,123 |
36 | Zoetis | Health (Including Animals) | $2,114 | 13,800 | $153,188 |
37 | Booking Holdings | Travel | $3,058 | 21,492 | $142,286 |
38 | Cisco Systems | Technology | $11,812 | 83,300 | $141,801 |
39 | Procter & Gamble | Consumer goods | $14,742 | 106,000 | $139,075 |
40 | Morgan Stanley | Financial | $11,029 | 82,427 | $133,803 |
41 | JPMorgan Chase | Financial | $37,676 | 293,723 | $128,271 |
42 | Southern Company | Energy | $3,524 | 27,562 | $127,857 |
43 | Bank of America | Financial | $27,528 | 216,823 | $126,961 |
44 | Johnson & Johnson | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $17,941 | 152,700 | $117,492 |
45 | Coca-Cola | Consumer Goods | $9,542 | 82,500 | $115,661 |
46 | Philip Morris International | Tobacco | $9,048 | 79,800 | $113,383 |
47 | Analog Devices | Semiconductor | $2,748.6 | 24,450 | $112,417 |
48 | Intuitive Surgical | Biopharmaceutical, Pharmaceutical, and/or Biotechnology | $1,322.3 | 12,120 | $109,101 |
49 | Tesla | Automotive, Energy | $12,556 | 127,855 | $98,205 |
50 | American Express | Financial | $7,514 | 77,300 | $97,206 |
Business Visualizations
New Research Shows Which Vehicle Makes and Models are Deadliest
Fatal accidents are all too common in the United States, but some crucial factors can affect whether an accident becomes deadly. One of those factors is the safety features of the vehicles involved. Makes and models aren’t equally safe, and the research conducted by the team at Convoy Car Shipping makes this grim fact clear.
The research used data from government organizations to study the statistics on which vehicles were involved in fatal accidents and how many fatal accidents a given vehicle was involved in compared to number of them on the road. The results give us a balanced look at which makes and models have the worst track record of fatal accidents.
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The research shows that these vehicles are the deadliest:
- Ford Ranger
- Jeep Cherokee
- Dodge Charger
- Nissan Maxima
- Ford Taurus
- Ford Mustang
- Chevrolet Camaro
- Chevrolet Blazer/Tahoe
- Chevrolet Silverado
- Ford Expedition
American-made vehicles aren’t looking safe when we consider the number of Ford and Chevy models on this top ten list. Examine the data to find information on even more vehicles. You’ll also see that this make/model list differs from overall crash statistics. The broader picture proved Harley Davidson motorcycles to be the second most deadly vehicles. We think that this skews the story the data tells because motorcycles have far fewer safety features than cars and trucks. The team at Convoy Car Shipping should be applauded for their attention to detail that considers the unequal safety standard on cars and trucks versus motorcycles. The research gives us all possible data so that vehicle owners can draw their own conclusions.
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