Today I learned that LVMH is Louis Vuitton’s parent company. Moët Hennessy Louis Vuitton (LVMH for short) is a luxury goods conglomerate originally born from the merging of the very luxury goods that are its namesake. However, Moët, Hennessy, and Louis Vuitton are just the start. The company owns a multitude of luxury goods in a variety of different categories including fashion and leather goods, wines and spirits, perfume and cosmetics, retailers, watches and jewelry and more. This chart from LLC Attorney lists every luxurious brand under the LVMH umbrella in one gorgeous chart.

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LVMH’s chairman and CEO, Bernard Arnault, is the richest person in the world as of 2024 with a net worth of $223.4 billion at the time of this writing. In 1987, it was his idea to form the LVMH merger and he has been acquiring luxury brands from around the world ever since.

Their list of brands is beyond impressive. Nearly every name in the list is a world-renowned and well-known luxury brand. Christian Dior, Givenchy, Marc Jacobs, Fendi; the list reads like a who’s who of the luxury world. We were actually surprising to learn that some of these are owned by LVMH:

• Fendi (Luxury goods and fashion)
• Emilio Pucci (Fashion and leather goods)
• Tiffany & Co. (Watches and jewelry)
• Bulgari (Watches and jewelry)
• Hennessy (Wines and spirits)
• Dom Perignon (Wines and spirits)
• Sephora (Perfume and cosmetics)
• Fenty Beauty by Rihanna (Perfume and cosmetics)

As both a color lover and a word origins enthusiast, I was thrilled to discover this vibrant chart called “how colors got their names” while browsing r/coolguides! It was created by Adam Aleksic who goes by @etymologynerd on Instagram and etyomology_nerd on Twitter (I still refuse to call it X). He also has a website where provides an incredible interactive world map where you can learn about how any country got its name!

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This splashy guide caught my eye at first because it reminds me of how professional colored markers are displayed at craft stores. The name origin for crimson sparked some intrigue because it states that it is from a Persian word meaning “worm-colored” in reference to how it was made. Vermillion, another red hue, means “small worm” in Latin. So how were these pigments made originally? Turns out it has nothing to do with worms but rather a scale insect called Kermes vermilio. Ancient Egyptians, Mesopotamians, Indians, Greeks, Romans, and Iranians crushed the dried bodies of these insects into a richly pigmented red dye.

Here is a fun little nugget of trivia from the comment section by pshokoohi: “Fun fact, in Pharsi, when we refer to someone as “khaki” it generally means they’re “down to earth.”” The word Khaki traces to the Persian word khak, meaning “dusty” or “earth-colored”. I would absolutely love to see another guide like this with entirely different colors! Here are a few I got curious about:

Yellow: “The word yellow is from the Old English geolu, geolwe (oblique case), meaning “yellow, and yellowish”, derived from the Proto-Germanic word gelwaz “yellow”. It has the same Indo-European base, gel-, as the words gold and yell; gʰel- means both bright and gleaming, and to cry out.”

Green: “From Middle English grene, from Old English grēne, from Proto-West Germanic *grōnī, from Proto-Germanic *grōniz, from Proto-Indo-European *gʰreh₁- (“to grow”).”

Pink: “The color pink is named after the flowers, pinks,[7] flowering plants in the genus Dianthus, and derives from the frilled edge of the flowers. The verb “to pink” dates from the 14th century and means “to decorate with a perforated or punched pattern” (possibly from German picken, “to peck”).”

When we think of PepsiCo, the first thing that comes to our mind are the drinks Pepsi, Diet Pepsi, or Mountain Dew. However, did you know that PepsiCo also owns food products and beverages other than soda? On this infographic by LLCAttorney.com, let’s list down some of the famous products owned by PepsiCo while also diving into its history.

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Moving on to some of the well-known brands owned by PepsiCo, famous drinks include Aquafina, Lipton, Mountain Dew, and more. Regarding the food sector, Lay’s, Doritos, and SunChips are only some of the brands that PepsiCo owns. In this list, many brands are not fully owned by PepsiCo. Certain brands have a specific product license or are distributed by PepsiCo in different markets.

Looking back, PepsiCo has a very famous and exciting history. Founded in 1898 and later going bankrupt, the recipe of PepsiCo was bought by Wall Street brokers in 1931. In 1965, the Pepsi-Cola name was officially changed to PepsiCo, which we now know. In 1970, the company moved its headquarters to New York, where it remains.

When talking about competitors to PepsiCo, Coca-Cola immediately comes to mind. The two brands have engaged in the “cola wars” since 1970. When looking at the marketing campaigns and products, we can see many similarities between the two brands. Both introduced merchandise like t-shirts or jackets. Both have launched famous commercials by celebrities and have similar-tasting beverages. Although we can draw many similarities between the two, neither brand shows any signs of slowing down.