Business Visualizations

Who Owns Your Favorite Perfume?

Published

on

When it comes to certain industries it seems like there are only a handful of corporations that own a majority of the brands that make up that industry. The fragrance and beauty industry is no different and the research team at FragranceX is here to prove it. They analyzed some of the world’s biggest beauty companies to see just how many fragrance brands each of them own.

Click below to zoom

Just eleven beauty companies were found to own over 170 of the most popular perfume brands in the world. Which of these eleven companies can claim ownership over the most perfume brands? Coty has the honor of being the largest fragrance manufacturer and owns or licenses twenty-seven different fragrance brands, including popular ones like Calvin Klein and Hugo Boss. If you’re wondering what the other ten beauty brands are that own a majority of perfume brands, they are: Parlux, LVMH, L’Oreal, Revlon, Puig, Estee Lauder, Maurer & Wirtz House of Perfumes, Designer Parfumes, Shiseido, and Interparfumes. Even if you don’t recognize some of these giant beauty brands, you’ll certainly recognize the names of the perfumes they own! An interesting detail you may notice as you look over the many fragrance brands is that even celebrity perfume brands are owned by these companies, rather than by the celebrity themselves. Did you know that many of these celebrities just lend their name and image to the fragrance company in exchange for a large sum of money, without actually claiming any ownership over “their” perfume brand. Which of these major beauty companies owns your favorite brand of perfume to wear?

Click to comment

Trending

Exit mobile version