Business Visualizations
Everything Owned by Apple
Apple Inc. has long been renowned for its innovation and cutting-edge contributions to technology. In the fifty years since its founding, Apple has gone from an obscure niche brand to one of the most well-known companies in the world. Throughout its history, Apple has acquired over 100 companies, some of which became core aspects of Apple’s brand. Since its inception, Apple has become nothing short of a cultural and economic phenomenon. This chart, which was created by the team at The Chartistry, takes a look at who founded Apple, the companies Apple owns, the many products they’ve created and sold throughout the years, and Apple’s largest stock holders.
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A Brief History of Apple
Before it was the tech giant we know today, Apple had surprisingly humble roots. Apple Inc. was founded on April 1, 1976, by Steve Jobs and Steve Wozniak in Los Altos, California. As is legend at this point, the company was started in Jobs’ garage. There, the founders aimed to develop and sell personal computers, with a vision of changing the way the average person viewed home PCs. Their first product, the Apple I, laid the groundwork for future innovations, but it wasn’t until the Apple II’s release that they made a name for themselves with revolutionary color graphics.
After two decades competing with Microsoft in the home computer space, Apple became an unprecedented market leader in the portable MP3 space with the launch of the iPod in 2001. However, it was the creation of the iPhone in 2007 that truly elevated Apple to the great name we know today. Touted as one of the world’s most successful products, the iPhone’s many versions have sold billions of units, and allowed Apple Inc. to become the first company valued at one trillion dollars in 2018. Just two years later, it doubled that figure. Since the historic iPhone launch, Apple has released many new products to various success and increased their reach around the world through their profitable innovations and various company acquisitions.
What Companies Does Apple Own?
Since its beginnings as a home computer manufacturer, Apple has dramatically changed its operations to include a variety of products and services. Apple has acquired approximately 125 companies over its lifetime, many of which are still in operation today. Many of these were smaller companies that Apple incorporated into their products, such as FaceID being created from PrimeSense. PrimeSence was acquired by Apple in 2013.
In 2022, Apple’s CEO Tim Cook claimed Apple had acquired more than 100 companies over the preceding six years alone. Apple subsidiaries are only expected to increase as the brand continues its upward trajectory, though it’s important to note that their acquisition rate has slowed recently with the cooling of the investment in the tech sector since the start of the COVID-19 pandemic.
So far, Apple’s largest acquisition has been Beats at $3 Billion, followed by Intel at $1 Billion.
Apple’s Product Range
Currently, Apple Inc. has five main products: Macs, iPhones, iPads, accessories and services. Over the years, the company has shifted their primary focus from the home computer space in favor of the mobile device market, which has proven to be more lucrative. Though Apple has rarely been the first to introduce a product of its kind to the market, they have a history of redefining the market with their innovations to the field.
Mac
Personal computers have been the foundation of Apple’s product lineup since the beginning with Mac taking the mantle in 1979. Though they still compete with Microsoft in this space, Apple’s M1 and M2 chips have set new standards in the computing industry.
iPhone
In the era of flip phones and BlackBerry, the iPhone revolutionized the mobile phone industry and made smart phones the new global standard. Since then, each new generation of iPhone has introduced significant advancements in camera technology, processing power, and software features, solidifying its status as a market leader.
Apple Watch
The Apple Watch was introduced in 2014 and has quickly become the world’s most popular smartwatch. Combining fitness tracking, health monitoring, and communication features in a sleek, customizable design, it’s carved out a space as a health device as well as a smartphone accessory.
iCloud
iCloud, launched in 2011, is Apple’s cloud storage and computing service, which allows users to store data such as photos, documents, and music, and sync them across all their Apple devices. iCloud has become an integral part of the Apple ecosystem, ensuring seamless data management and providing services like iCloud Drive, iCloud Photos, and iCloud Backup.
Apple Pay
Apple Pay, introduced in 2014, is Apple’s mobile payment and digital wallet service. Thanks to its secure, contactless payments, integrated with the iPhone, Apple Watch, and other Apple devices, it has become a popular choice for digital transactions worldwide.
Who Owns Apple?
Apple’s stock market performance has been nothing short of remarkable. Since it first hit $1 trillion with the launch of the iPod, Apple’s continuous releases, innovations, and success have ranked it among the most valuable companies in the world. The company’s commitment to returning value to shareholders through dividends and stock buybacks further enhances its attractiveness as an investment.
As of January 2024, The Vanguard Group holds the largest percentage of Apple shares at 8.54%. Arthur Levinson, Chairman of the Board, takes the prize for individual shareholders, holding more than 4.5 million shares.
Apple Inc. is a cultural and financial juggernaut that continues to shape the modern world through its creative and strategic vision. From its humble beginnings in a garage to its status as a trillion-dollar company, Apple’s journey is a testament to its ability to adapt and lead. For investors and technology enthusiasts alike, Apple is a fascinating case study in the power of innovation and business strategy. Check out our business visualizations for more on topics like Apple, or take a look at all of the data visualizations on The Chartistry.
List of Companies Apple Owns
- Beats Electronics
- Intel Smartphone Modem Business (include S.M.D. under Intel logo)
- Dialog Semiconductor
- Anobit Technologies
- Texture
- Shazam
- NeXT
- PrimeSense
- AuthenTec
- PA Semi
- Beddit
- Braeburn Capital
- Claris
- Siri
- Mobeewave
Apple Products
| Apple Product | Percent of Company’s Revenue, end of 2023 |
| Mac | 8.00% |
| iPhone | 50%+ |
| iPad | 7.00% |
| Wearables, Home and Accessories | 10.00% |
| Airpods | |
| Apple Watch | |
| Apple TV | |
| Home Pod | |
| Vision Pro | |
| Beats Headphones | |
| Services: | 22.00% |
| App Store (advertising space) | |
| Apple News app (advertising space) | |
| AppleCare+ | |
| iCloud+ | |
| Apple Card | |
| Apple Pay | |
| Apple Books | |
| Apple Fitness+ | |
| Apple Music | |
| Apple News+ | |
| Apple TV+ | |
| Apple Arcade | |
| Apple Podcasts | |
| iTunes Store |
Who Owns Apple?
| # | The 10 Largest Stockholders | Percent of Apple Shares |
| 1 | The Vanguard Group | 8.54% |
| 2 | BlackRock | 6.75% |
| 3 | Berkshire Hathaway | 5.86% |
| 4 | State Street Corporation | 3.80% |
| 5 | Geode Capital Management | 1.95% |
| 6 | Fidelity Investments | 1.94% |
| 7 | Morgan Stanley | 1.41% |
| 8 | T. Rowe Price | 1.37% |
| 9 | Norges Bank | 1.14% |
| 10 | Northern Trust | 1.05% |
Business Visualizations
Timeline Showcasing the Remarkable History of How We Pay
Before we used banks, barcodes, or Bitcoin, humans still developed sophisticated point-of-sale systems to exchange something of value with a stranger. We’ve reinvented solutions time and again over human history, and the team at Qualtrics created a timeline that shows us the story of this history is a lot more dramatic than your tap-to-pay transaction suggests.
Trading between humans began with the exchange of goods rather than coins or paper. Livestock, pelts, and food were the stuff of life, the most valuable items we could possess. There was no central authority to set prices and values for these things, so trades were negotiated on a case-by-case basis. The first move toward abstraction came with the exchange of goods for cowry shells and tally sticks. An interesting fact: cowry shells have been found across continents, even among civilizations that never met each other.
A major currency turning point in the ancient world was Mesopotamia’s clay tokens, used to exchange for grain and to pay off debts. Ancient Egyptians expanded on this with labor tokens that existed in a tiered system as an early form of payroll. The Code of Hammurabi, from 1750 BC, established complex rules governing credit, debt, and contracts. Economic regulation is a lot older than many people may assume.
When the Silk Road opened in 138 BC, goods, currencies, and ideas traveled thousands of miles. Muslim merchants created sakk, a document that ordered banks to pay a third party, so they didn’t have to travel with heavy coins. The sakk is the direct ancestor of a check. The Song Dynasty of China created a system of paper receipts called jiaozi, which became the world’s first paper currency.
During the Industrial Revolution, James Ritty created the mechanical cash register to help secure coins and bills from untrustworthy cashiers pocketing spare change. He called the machine, “the Incorruptible Cashier.” The Diners Club card, introduced in 1950 by American Express, became the first plastic credit card. A pack of Wrigley’s Juicy Fruit gum became the first product with a barcode scanned at the checkout in 1974.
The digital age brought about the most dramatic and rapid development. In 2009, Square turned smartphones into point-of-sale registers. This dramatically lowered barriers to entry for small businesses everywhere that could process QR codes and contactless payment methods to sell goods and services. The newest advances are in the realm of biometrics. Michigan businesses started using payments triggered by eye recognition in 2023.
From clay tokens to retinal scans, we’ve come a long way in economic innovation. These advances and technologies tell the story of humans creating solutions to the problem of developing enough trust to trade with strangers. The timeline also shows us how commerce is so tightly woven into human history and development. Some may say it’s the keystone, the foundation of human civilization. This piece is an entertaining and informative visual tale of the development of money, sales, and trade.
Business Visualizations
Mapping the Places Where the Side Gig Economy is Growing Fastest
A new study by LLC Attorney examines the booming side-gig economy across the United States, identifying which states have seen the largest increases in freelance work and why. The piece introduces us to an expanding “Gig Economy” driven by apps and services like Uber, DoorDash, and Fiverr. These apps have made on-demand work accessible on a wide scale. While the side-gig economy is growing overall, the team shows that growth isn’t evenly distributed. Some states have far more gig workers than others.
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To get the data needed to create the map, the team analyzed year-over-year changes in the average monthly number of people holding a second side gig job and the growth of non-employer business establishments. Drawing on data from IPUMS CPS and the U.S. Census Bureau, the team created a color-coded map.
The top five states show us an interesting geographic picture. Oregon claimed the number one spot with a 24.2% rise in the average monthly number of people working a second gig job. Oregon has the highest number of gig workers in general. Nevada had one of the largest increases, at 25.7%, thanks to its tourism-heavy economy, which naturally generates demand for ride-sharing, Airbnb, and delivery services. Alaska takes third place, despite its smaller population. It had a 27.7% increase, while North Dakota follows in fourth with a 23.8% rise. Hawaii rounds up the top five with a huge 34.3% jump in residents working two jobs between 2022 and 2023.
These specific states lead the way because of two recurring issues. High costs of living, with rising costs of food, healthcare, and housing outpacing wage growth in these regions, lead more people to take on second jobs out of necessity. Hawaii has steep grocery and housing costs; Oregon and Nevada face similar cost-of-living issues.
These top-ranking states might appear to be thriving if we look at the Gig Economy numbers, but they have less diverse job markets, often relying on tourism. These seasonal and unpredictable jobs lead workers to seek ways to diversify their income.
The top ten states with the biggest gig economies are:
- Oregon
- Nevada
- Alaska
- North Dakota
- Hawaii
- South Carolina
- Delaware
- Rhode Island
- Virginia
- Massachusetts
Gig work can be convenient and a big asset to small business owners, but it also has downsides. Gig roles rarely include health insurance or benefits, income tends to be inconsistent, and the work is for people who don’t mind flying solo without coworker interaction. It does support independence and a flexible work schedule for people who value those qualities.
This map helps us understand the lasting changes the gig economy has had on the American economy. Side gig trends reflect how workers respond to economic changes, whether they face setbacks or opportunities. Side gigs create a fairly straightforward, low-effort way to make money, but they also drive steeper competition for jobs. Visualizing data can help us understand what drives economies and helps gig workers decide what opportunities will help them grow.
Business Visualizations
Study Analyzes Monetary Benefits of Being Bilingual
Many studies have proven the cognitive benefits of learning a second language, which is especially powerful for children. A new Preply study turns to the career world and the monetary benefits of being bilingual. After examining thousands of job advertisements, the team examined how language skills impact hiring trends, salaries, and career growth potential. Their findings help workers definitively decide whether a bilingual career is worth the study. Results show that salary gaps vary widely across countries, and some languages offer stronger benefits than others. Different industries value bilingual workers more than others too. The team’s analysis is a thorough examination of how bilingual abilities can impact a career.
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Despite variances, the Preply found that bilingual jobs do indeed pay more. The study found that bilingual workers earn an average of $9,353 more a year. In some countries, that amount is even higher, proving that a second language is one of the most valuable skills you can add to your resume.
These are the countries where speaking a second language pays the most:
- Spain – bilingual workers earn 19.4% more than single-language workers
- USA – 18.8% more
- Poland – 18.6% more
- UK – 11.5% more
- Italy – 4.8% more
- Canada – 3.3% more
Not all languages are worth the same salary increase. Research has uncovered five languages that lead to the highest salary increases. Japanese, Portuguese, Italian, German, and Russian are the most lucrative to learn. Japanese is the most valuable language to learn, giving workers a 20.9% salary increase with fluency. Japan is a world leader in engineering, technology, and the automobile industry, so Japanese fluency allows workers to communicate with these world-leading Japanese brands. The value of Portuguese lies in the many countries that speak it, including Brazil and parts of Africa. Italian fluency comes in handy, particularly in the tourism industry.
Speaking of industry differences, bilingual ability is more valued in some sectors than others. These American sectors had the highest number of job openings that required a second language:
- Sales
- Customer Service
- Social work
- Property and real estate
- Education
- Manufacturing
- Logistics
- Consulting and Strategy
- Accounting and Finance
- Healthcare and Nursing
- Marketing and PR
- Hospitality and Catering
Some of the positions this can lead to include call center reps, account managers, nurses, teachers, hotel managers, tech support experts, social workers, and salespeople.
In the USA, Spanish is the most sought-after second language. In Europe, many countries seek German and French speakers. Remember that it’s never too late to start to learn a second language. You’ll still see career benefits. While you may have to invest in hiring a tutor or start a class, this data makes it clear that this investment will pay off in the long run. Learning a second language not only enriches your life but can also open new doors and career possibilities. If you want to change careers, a second language can help you do this, and if you want to advance, a second language might be the key.
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