Business Visualizations
Everything Owned by Apple
Apple Inc. has long been renowned for its innovation and cutting-edge contributions to technology. In the fifty years since its founding, Apple has gone from an obscure niche brand to one of the most well-known companies in the world. Throughout its history, Apple has acquired over 100 companies, some of which became core aspects of Apple’s brand. Since its inception, Apple has become nothing short of a cultural and economic phenomenon. This chart, which was created by the team at The Chartistry, takes a look at who founded Apple, the companies Apple owns, the many products they’ve created and sold throughout the years, and Apple’s largest stock holders.
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A Brief History of Apple
Before it was the tech giant we know today, Apple had surprisingly humble roots. Apple Inc. was founded on April 1, 1976, by Steve Jobs and Steve Wozniak in Los Altos, California. As is legend at this point, the company was started in Jobs’ garage. There, the founders aimed to develop and sell personal computers, with a vision of changing the way the average person viewed home PCs. Their first product, the Apple I, laid the groundwork for future innovations, but it wasn’t until the Apple II’s release that they made a name for themselves with revolutionary color graphics.
After two decades competing with Microsoft in the home computer space, Apple became an unprecedented market leader in the portable MP3 space with the launch of the iPod in 2001. However, it was the creation of the iPhone in 2007 that truly elevated Apple to the great name we know today. Touted as one of the world’s most successful products, the iPhone’s many versions have sold billions of units, and allowed Apple Inc. to become the first company valued at one trillion dollars in 2018. Just two years later, it doubled that figure. Since the historic iPhone launch, Apple has released many new products to various success and increased their reach around the world through their profitable innovations and various company acquisitions.
What Companies Does Apple Own?
Since its beginnings as a home computer manufacturer, Apple has dramatically changed its operations to include a variety of products and services. Apple has acquired approximately 125 companies over its lifetime, many of which are still in operation today. Many of these were smaller companies that Apple incorporated into their products, such as FaceID being created from PrimeSense. PrimeSence was acquired by Apple in 2013.
In 2022, Apple’s CEO Tim Cook claimed Apple had acquired more than 100 companies over the preceding six years alone. Apple subsidiaries are only expected to increase as the brand continues its upward trajectory, though it’s important to note that their acquisition rate has slowed recently with the cooling of the investment in the tech sector since the start of the COVID-19 pandemic.
So far, Apple’s largest acquisition has been Beats at $3 Billion, followed by Intel at $1 Billion.
Apple’s Product Range
Currently, Apple Inc. has five main products: Macs, iPhones, iPads, accessories and services. Over the years, the company has shifted their primary focus from the home computer space in favor of the mobile device market, which has proven to be more lucrative. Though Apple has rarely been the first to introduce a product of its kind to the market, they have a history of redefining the market with their innovations to the field.
Mac
Personal computers have been the foundation of Apple’s product lineup since the beginning with Mac taking the mantle in 1979. Though they still compete with Microsoft in this space, Apple’s M1 and M2 chips have set new standards in the computing industry.
iPhone
In the era of flip phones and BlackBerry, the iPhone revolutionized the mobile phone industry and made smart phones the new global standard. Since then, each new generation of iPhone has introduced significant advancements in camera technology, processing power, and software features, solidifying its status as a market leader.
Apple Watch
The Apple Watch was introduced in 2014 and has quickly become the world’s most popular smartwatch. Combining fitness tracking, health monitoring, and communication features in a sleek, customizable design, it’s carved out a space as a health device as well as a smartphone accessory.
iCloud
iCloud, launched in 2011, is Apple’s cloud storage and computing service, which allows users to store data such as photos, documents, and music, and sync them across all their Apple devices. iCloud has become an integral part of the Apple ecosystem, ensuring seamless data management and providing services like iCloud Drive, iCloud Photos, and iCloud Backup.
Apple Pay
Apple Pay, introduced in 2014, is Apple’s mobile payment and digital wallet service. Thanks to its secure, contactless payments, integrated with the iPhone, Apple Watch, and other Apple devices, it has become a popular choice for digital transactions worldwide.
Who Owns Apple?
Apple’s stock market performance has been nothing short of remarkable. Since it first hit $1 trillion with the launch of the iPod, Apple’s continuous releases, innovations, and success have ranked it among the most valuable companies in the world. The company’s commitment to returning value to shareholders through dividends and stock buybacks further enhances its attractiveness as an investment.
As of January 2024, The Vanguard Group holds the largest percentage of Apple shares at 8.54%. Arthur Levinson, Chairman of the Board, takes the prize for individual shareholders, holding more than 4.5 million shares.
Apple Inc. is a cultural and financial juggernaut that continues to shape the modern world through its creative and strategic vision. From its humble beginnings in a garage to its status as a trillion-dollar company, Apple’s journey is a testament to its ability to adapt and lead. For investors and technology enthusiasts alike, Apple is a fascinating case study in the power of innovation and business strategy. Check out our business visualizations for more on topics like Apple, or take a look at all of the data visualizations on The Chartistry.
List of Companies Apple Owns
- Beats Electronics
- Intel Smartphone Modem Business (include S.M.D. under Intel logo)
- Dialog Semiconductor
- Anobit Technologies
- Texture
- Shazam
- NeXT
- PrimeSense
- AuthenTec
- PA Semi
- Beddit
- Braeburn Capital
- Claris
- Siri
- Mobeewave
Apple Products
Apple Product | Percent of Company’s Revenue, end of 2023 |
Mac | 8.00% |
iPhone | 50%+ |
iPad | 7.00% |
Wearables, Home and Accessories | 10.00% |
Airpods | |
Apple Watch | |
Apple TV | |
Home Pod | |
Vision Pro | |
Beats Headphones | |
Services: | 22.00% |
App Store (advertising space) | |
Apple News app (advertising space) | |
AppleCare+ | |
iCloud+ | |
Apple Card | |
Apple Pay | |
Apple Books | |
Apple Fitness+ | |
Apple Music | |
Apple News+ | |
Apple TV+ | |
Apple Arcade | |
Apple Podcasts | |
iTunes Store |
Who Owns Apple?
# | The 10 Largest Stockholders | Percent of Apple Shares |
1 | The Vanguard Group | 8.54% |
2 | BlackRock | 6.75% |
3 | Berkshire Hathaway | 5.86% |
4 | State Street Corporation | 3.80% |
5 | Geode Capital Management | 1.95% |
6 | Fidelity Investments | 1.94% |
7 | Morgan Stanley | 1.41% |
8 | T. Rowe Price | 1.37% |
9 | Norges Bank | 1.14% |
10 | Northern Trust | 1.05% |
Business Visualizations
The Top 100 AI Uses in 2025
The team at Qualtrics released a fascinating new study on the 100 most common ways people are using AI in 2025. They gathered their data from the Harvard Business Review and showed how each use rose or fell in popularity since 2024. As AI continues to grow, improve, and infiltrate more areas of life, these uses are sure to change. But this graphic serves as a great study of the state of AI usage in 2025. Netizens can use this chart to get inspiration for incorporating AI into their next project or use it as a reference when studying AI’s impact on society.
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The team found that AI use could be separated into six broad categories. Here are the areas, along with how much use has increased since 2024:
Personal and Professional Support
- 30% (up from 17% in 2024)
Content Creation and Editing
- 18% (down from 23% in 2024)
Learning and Education
- 16% (steady from 2024)
Technical Assistance and Troubleshooting
- 16% (steady from 2024)
Creativity and Recreation
- 11% (down from 13% in 2024)
Research, Analysis and Decision Making
- 9% (down from 10% in 2024)
The most popular and fastest-growing category of AI use is in personal and professional support. This category can encompass many different ways to use AI, such as scheduling, planning workouts, prepping for job interviews, organizing life, and even as a coach through parenting and interpersonal challenges. In fact, the number one use for AI in 2025 is as a therapist or counselor. Many professionals are concerned about this widespread use for therapy since an AI can’t think or empathize as a human can. The average AI user may not realize that AI is a predictive text model that bases its responses on probability and statistics rather than logic and compassion.
Although this use case is declining, many people still use AI for content creation and editing. This can include composing emails and social media posts, experimenting with blogging and creative writing, creating ad copy, structuring business plans, and more. AI is also used to check for errors and refine tone and writing style. Many value preserving their human voice, and this use case has fallen in ranking.
AI is often used for tech assistance, with an increasing number of people using it to create code. AI’s ability to develop workable HTML or automate IT tasks and debug human-written code has vastly improved, so it’s no surprise this use has gained popularity over the past year. AI can be used for less serious purposes, too. People like to experiment with ideas and gain inspiration from AI technology. They use it to compose poems and bedtime stories, get recipe ideas, or plan their next Dungeons and Dragons campaign.
This graphic makes it clear that AI and its uses are constantly evolving to serve people in new ways and adapt to the changing needs of different users. It’s sure to change and adapt in ways we won’t always predict.
Business Visualizations
Study Identifies the Best Cities for First-Time Real Estate Investors
People who want to jump into the real estate investment market have an important question to contend with: Which city should they invest their money in? The team at LLC Attorney has arrived with answers in their new study, which condenses tons of information on the real estate market to identify the 50 best cities for first-time investors. Each town has its own unique characteristics, benefits, and setbacks, but as the team proves, they each offer a powerful incentive for real estate investors.
The team started their study by pulling the 100 most populated cities from the Real Estate Investment Index and pinpointing their 50 ideal cities. The towns on their list are affordable, have high rental income potential, and have landlord-friendly laws. To create their list, the team considered state-level laws on rentals, rent-controlled cities, and the job market in each location. Their potential rental income calculations are based on average monthly rent, median home sale price, gross rental yield, and the market temperature. As for landlord-friendliness, the team considered average eviction time, security deposit limit, and rent control laws.
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Out of all 50 cities, the team determined that Port St. Lucie, Florida, is the best city for first-time real estate investors to buy property. This growing city shows no signs of slowing, with median property sale prices lower than other major Florida cities, like Miami and Tampa. The job market in Port St. Lucie is strong in healthcare and education, and business-friendly for entrepreneurs. These factors all combine to represent a city that’s attracting more residents every day. It will be a reliable source of rental income for investors.
Cape Coral, Florida, took the second-place spot for similar reasons. Low property taxes, a growing population, and residents flocking to beaches and parks for seasonal living push up the Cape Coral housing demand and rental potential. The lone midwestern city in the top four is Cleveland, Ohio, drawing in investors with affordable housing and lots of demand because of the strong employers based in this lakeside city. Garland, Texas, comes in fourth with more affordable housing than neighboring Dallas, while still located close to all the dining and entertainment that Dallas offers. Popular Garland employers include FedEx, Interceramic USA, Presbyterian Hospital, and Arena Brands, Inc.
In addition to focusing on the 50 cities the team lists, they suggest that first-time investors look to more seasoned investors for advice. Many expert investors speak at conferences, publish guidebooks, and produce educational videos to share their knowledge. Networking with fellow investors is another great way for new investors to gain support and learn quickly. There are countless networking opportunities on social media and in local groups like your local chamber of commerce. Last, investors need to decide whether they’re looking to buy property close to home that they can maintain themselves, or property far away, in which case they’ll need to hire a property manager. No matter your path, the LLC Attorney team offers a great start with this data.
Business Visualizations
New Collection of Cybersecurity of Tips and Statistics Highlights Importance for Business
Cybercrimes are an all-too-common occurrence that every modern business needs to protect itself from. The team at Ooma makes a compelling case for this with a new graphic packed full of information on cyberattacks and tips on cybersecurity. Data leaks and ransomware attacks can affect large and small businesses, leading to very real consequences that can impact customers. These attacks can destroy finances, disrupt operations for weeks, and damage the essential trust between customer and business.
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Cybersecurity is the protection of digital systems and networks from attacks that can involve phishing scams, malware installation, and data theft. Bad actors can be motivated by anything from financial gain to espionage and even the entertainment of a prank. Cybersecurity strategies allow businesses to protect themselves with a combination of data encryption, staff training, network security, and threat monitoring.
Businesses have to invest in strong cybersecurity, as we can see from global spending exceeding $1.25 trillion in 2025. This number doesn’t sound so high when cyberattacks are expected to cost the economy ten times that amount in the next year. The average cost of a data breach for companies is over $5 million, not including fines, reputation damage, and revenue loss.
Some areas of business are targeted more often than others. These sectors include:
- State institutions/political systems: 51.78%
- Critical infrastructure: 41.73%
- Corporate targets: 15.14%
- Social groups: 6.17%
- Media and education: Around 6% each
Attackers go after these sectors the most because daily life and economic stability depend on them, so they have high value to criminals and bad actors from other nations. Threats come in many forms, and to some extent, every message opened online is a risk, but these are the most common threats:
- Phishing: Fraudulent emails that trick employees into revealing passwords and sensitive data.
- Ransomware: Malicious software that blocks access to data and files until a ransom is paid.
- Malware: Software that’s damaging and gains unauthorized access to a system.
- Data breaches: Unauthorized individuals gain access to confidential information.
- Denial-of-service attacks: A server or network is purposely overloaded to become unavailable to users.
- Insider threats: Employees who maliciously or accidentally compromise security systems.
After making the threats clear, the Ooma team shared the best cybersecurity tips for businesses. Their list includes:
- Train employees to prevent cyber-attacks.
- Install antivirus software.
- Keep security software up to date.
- Use a firewall and data encryption to stay secure.
- Secure all Wi-Fi networks.
- Use strong passwords.
- Create user accounts for every employee.
- Enable multi-factor authentication.
- Back up important business data.
- Limit employee access to data and software installation.
- Restrict administrative privileges.
- Secure your payment systems.
- Protect business mobile phones.
- Monitor cloud service providers.
- Conduct regular cybersecurity audits.
The team’s chart, which is fully illustrated and easy to read, provides a wealth of information on their advice.
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