Business Visualizations

Study Shows Three Decades of Self-Employment Trends

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The U.S. economy and workforce landscape have seen many dramatic changes in the past three decades, not just in terms of trends, crises, and types of jobs workers pursue, but also in the way we work and structure careers. The team at Ooma created a new study displaying trending changes in self-employment. Their chart shows the percentage of the workforce that was self-employed each year. The numbers show that self-employment has always played a strong role in the American economy, with new Internet and digital industries pushing it to evolve. These changes present new opportunities and shake-ups to old work patterns.

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What percentage of the workforce has been self-employed over time?

The Rise and Fall of Traditional Self-Employment

Ooma’s analysis is based on data from the U.S. Bureau of Labor Statistics. It shows that in 1994, self-employment represented 12.2% of the workforce. That’s 14.93 million Americans, a peak representing an economy where entrepreneurs, freelancers, contractors, and trades workers formed the backbone of the economy.

The next two decades saw a shift in self-employment, however. It declined to 9.8% by 2018, representing a shift to corporate employment in the era of social media and dot-com booms. The economy was recovering from a major recession that affected self-employed workers. Workers needed stability and benefits, and they turned away from gig work during the recession, with numbers plummeting to 59% in 2023.

The Impact of the Internet

Smartphone technology was developed in the late 1990s and perfected throughout the 2000s until it became a force that transformed the way we work. New apps like Uber, Instacart, and DoorDash ushered in a huge demand for gig work in the form of delivery drivers and people who could transform their own car into a taxi service. These platforms offered many work opportunities on top of a flexible schedule. People using these apps to get jobs could work whenever they wished.

Social media offered other exciting self-employment opportunities as we watched the rise of influencers and content creators who could market all kinds of digital goods and other services. A digital ecosystem made it more possible for personal brands to affordably market themselves to a wider audience.

The Pandemic as a Catalyst

The COVID-19 pandemic prompted huge changes in the way we work. Businesses closed down, layoffs surged, and many people looked for the quickest way to get flexible new employment. Self-employment options were the most accessible for many people. The self-employment workforce rose again to 4.2% in 2020. Many began to feel that starting their own business was more reliable than trusting a corporation. Marginalized people were especially drawn to self-employment, particularly women with families, and Black and Hispanic women. The flexible scheduling and greater power over work decisions was a more equitable fit for these women.

The team’s data proves that self-employment is so much more than just an alternative career choice. It can be an equalizer and drive American innovation. Self-employment can be a huge boost to local communities and continues to serve a vital role in our economy.

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Business Visualizations

New Study Examines Language Used to Let Employees Go

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Letting an employee go is an unpleasant experience for everyone involved, but language has the power to guide the emotions surrounding an interaction. While the right words won’t erase the bad side of being let go, they can help the employee in question understand why the situation is happening and make them feel seen and heard. Preply leaned into the language aspects in these situations with a study examining the most common phrases and words used when letting an employee go and how employers and employees felt about the situation.

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Study unveils the most common words managers use when letting employees go

Overall, the team found that these were the most common phrases used:

  • Letting you go
  • Effective immediately
  • Terminating your employment
  • This isn’t working out
  • No longer require services
  • Parting ways
  • Ending your employment
  • No longer needed
  • Relieved of duties
  • Ending our working relationship

Managers and employees seem to agree that lack of empathy and responsibility were the most common complaints about the process. One in six managers say they regret the words they chose when firing someone, and 92% feel they need more training on how to handle such situations. Employees wanted their managers to focus on clarity, compassion, empathy, and honesty when firing an employee.

The team studied changes that both managers and employees would like to see in the firing process.

These are the six things employees want to see improved:

  • Better explanation
  • Better empathy
  • Taking responsibility rather than avoiding blame
  • Face-to-face conversation rather than electronic
  • Fewer team members involved in the firing
  • Don’t compare fellow employees

Here’s how that compares to changes managers would like to make to the process:

  • Better explanation
  • Better empathy
  • Face-to-face conversation rather than electronic
  • Don’t compare fellow employees
  • Taking responsibility rather than avoiding blame
  • Fewer team members involved in firing

These are similar answers, but we can see that the two groups ranked their importance differently. Overall, 92% of Americans think managers could benefit from some language training when it comes to firing someone. Empathy and honesty were high on the list of employee wishes, indicating that understanding can help give them closure on the job, and empathy softens the blow. Not many managers would prefer a face-to-face meeting. Only 1 in 6 prefer this to virtual meetings, which seem to be the most common option.

Only 55% of managers have received training on how to fire someone, and with many of them regretting their language choices, it seems that many managers would benefit from some education in business language and communication. Notice that many of the top phrases are more professional ways to say “fired,” like “letting you go,” “terminating,” and “no longer require.”

When managing a team, empathy and clear language are crucial. These skills can help managers excel at many tasks beyond having to let an employee go. But when a situation like firing someone is emotionally charged, the language used becomes more important than ever. Hopefully, the team’s study can help managers reflect on how they go about the process.

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Business Visualizations

Study Examines the Ways Americans Resign from Jobs

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Over 1,000 Americans responded to a survey from the Preply team that studied how Americans communicate when they quit their jobs. In 2025, over 3 million Americans quit their jobs, clearly indicating resigning is a common occurrence. But this study reveals that people have different approaches to quitting, as well as some commonalities. The team’s analysis encompasses the methods used to resign as well as the tone, language, and feelings surrounding the resignation.

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Study reveals what Americans really say when resigning

Most Americans reported a verbal resignation. 76% of the survey responders used this direct and personal approach to quit their jobs, while only 9% gave a handwritten notice of resignation. That’s surprisingly fewer than the number who “ghosted” their employer at 19%. Around 10% of workers quit via text, leading to 43% reporting that their resignation only lasted a few minutes. Quitting can be awkward and uncomfortable, so it makes sense that people want to get the conversation over with. Those who quit in letter or text said they sent “just a few words.”

The next aspect the team considered was the tone and language used in the resignation. Naturally, many employees would want to avoid burning bridges when they quit. 91% of employees said they avoided using negative or critical language when resigning. 64% said they were conscious of using a polite tone, and 27% went as far as using apologetic tones and words. 60% of employees had to suppress their negative emotions and refrained from stating the critical reasons that led to their resignation.

There were some differences among ages and genders as well. Gen Z was the most restrained when resigning, with 61% stating that they held back emotions during the process. Boomers and Gen X were similar at 59% and 58% respectively. Millennials held back the least at 57%. As for gender, 63% of women said they suppressed their emotions and 53% of men reported the same. The team found that when employers offered exit interviews, 40% of workers felt more comfortable expressing their honest experiences at the company, which is important for companies that take worker experience and company culture seriously.

Most people said they avoided language, but here’s the specific breakdown of the tones they used when they quit:

  • Polite – 64%
  • Neutral – 54%
  • Apologetic – 27%
  • Angry – 12%
  • Passive-aggressive – 12%
  • Sarcastic – 6%

While people may hold back their negative feelings when resigning, that doesn’t mean these employees are above cutthroat tactics. One in eight people said they chose to resign at a time when they knew it would cause the most disruption and harm at work. Gen Z was the most likely to do this, and men were more likely than women. One in ten left negative or scathing reviews of their former company on sites like Glassdoor. Healthcare workers were the most likely to do this. These reviews often included negative words like “disorganized”, “stressful”, and “frustrating.” These written reviews often express things employers weren’t comfortable saying in person.

The trends and findings in this study provide a well-rounded look at a common experience, revealing surprising similarities among people in very different situations.

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Business Visualizations

Which Products Will Consumers Spend More on in 5 Years?

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The team at LLC Attorney analyzed business and economic trends to determine which products consumers will spend the most on over the next five years. Analysts invest a lot of effort into predicting spending trends to get ahead of the curve. Consumers can benefit from this data by using it to guide savings and create a budget. The team used their data to identify the individual categories that might see the highest spending and then determined how much prices may increase for products in these categories.

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Which Products Will Consumers Be Spending More on Over the Next 5 Years?

Experts expect these products to see the biggest spending increase between 2025 and 2029:

  • Food
  • Tobacco
  • Household Essentials
  • Online Education
  • Beverages
  • Luxury Goods
  • Fashion
  • E-Services
  • OTC Pharmaceuticals
  • Furniture

Analysts predict consumers will spend $389 on food in 2029, which is a 12% increase. Food will always be a high-spending category since it’s a necessity. Inflation hit grocery prices hard, and those prices rarely go back down. Part of the reason grocery prices have increased is that busy lifestyles are driving consumers to spend more on convenience food and meal kits. At the same time, rising restaurant prices drive more people to cook at home, which means a greater spend on ingredients.

The team’s data shows specific food, beverage, and tobacco products with the largest projected spending increases:

  • Fish and Seafood
  • Oils and Fats
  • Sauces and Spices
  • Bread and Cereal Products
  • Spreads and Sweeteners
  • Confectionery and Snacks
  • Meat
  • Dairy Products and Eggs
  • Fruits and Nuts
  • Vegetables

Outside of those three categories, these specific products have the highest projected spending increase:

  • Tissue and Hygiene Paper
  • Luxury Watches and Jewelry
  • Online University Education
  • Luxury Fashion
  • Home and Laundry Care
  • Accessories
  • Luxury Leather Goods
  • Beauty Tech
  • Grocery Delivery
  • Prestige Cosmetics and Fragrances

It may be surprising to see tobacco spending increase so much. Surveys show that young adults are using more tobacco than the previous generation because of the popularity of vapes and e-cigarettes. “Vice markets” tend to rise in periods of economic strain, so the sales very well may hold firm.

The household essentials category is similar to high grocery spending. Toilet tissue is an essential item, and the COVID-19 pandemic drove up spending on cleaning products. It seems many Americans haven’t relaxed their cleaning standards since then.

A combination of current trends and expert analysis on consumer behavior leads to these spending predictions. Demographics, interests, needs, and economic stability all contribute to a population’s spending habits. Not all trends are predictable. Significant events like warfare and natural disasters can dramatically impact prices and spending habits in ways that economists may not be able to predict. While not every change can be expected, this data can still provide an accurate forecast, and consumers should pay attention to areas where prices are set to increase. Perspective business owners can also use this information to their advantage and find opportunities for areas that will be in high demand in a few years.

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