Business Visualizations

The 25 Brands With the Most Loyal Customers by Year

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What are your long-time favorite brands? Customer loyalty is key for the long-term success no matter the size of the brand! A loyal customer will continue to purchase from the brand and advocate for the brand both directly (word-of-mouth and social media) and indirectly (wearing/using the brand’s merchandise). So which brands have the most loyal customers? The team at Qualtrics.com has analyzed brand loyalty data to create this stunning ribbon chart visualization which showcases the top 25 brands with the most loyal customers since 2019.

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brands-most-loyal-customers-year-charistry

Despite their convoluted and frustrating parking lot situations, Trader Joe’s appears among the top 25 brands each year! Seriously though, why are Trader Joe’s parking lots always so tiny when they receive such a huge volume of customers? Oh well, their white cheddar corn puffs are worth the battle royale for a parking spot any day of the week. The ribbon chart format is perfect for visualizing this type of data because you can easily trace a brand’s rising and falling in ranks throughout the years. It makes it easy to spot one-offs as well, such as Pfizer in 2022. This makes sense because the FDA granted full approval to the Pfizer–BioNTech COVID-19 vaccine for individuals aged 16 and over in late summer of 2021. Domino’s is another curious case – it began at rank 15 in 2019 and has ascended to rank 3 by 2023! What will next year bring for Domino’s? Perhaps complete customer loyalty Domin-ation, toppling Apple, Amazon, and Netflix?

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Business Visualizations

A Map Shows Where Remote Workers Choose to Live (and Avoid)

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There are more remote workers in the U.S. than ever before. Ever since the coronavirus pandemic, a new way of work has swept the nation with workers and businesses opting to work remotely. While shared work and office spaces are popular, many people choose to work from the comfort of their homes. A new map created by Qualtrics shows us the most popular American cities for remote work and the least popular.

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Which U.S. Cities Have the Largest (and Smallest) Remote Workforce?

 

These cities had the highest percentage of remote workforces:

  1. Cary, NC remote workforce – 41.4%
  2. Frisco, TX remote workforce – 39.7%
  3. Bellevue, WA remote workforce – 38.6%
  4. Berkeley, CA remote workforce – 36.4%
  5. Seattle, WA remote workforce – 36%
  6. Arlington, VA remote workforce – 35.8%
  7. Fremont, CA remote workforce – 35.2%
  8. Scottsdale, AZ remote workforce – 34%
  9. Carlsbad, CA remote workforce – 33.8%
  10. Washington, DC remote workforce – 33.8%

At the other end of the spectrum, these cities had the fewest remote workers:

  1. Beaumont, Texas 3.7% remote workforce
  2. Odessa, Texas 3.8%
  3. El Monte, California 4.0%
  4. Tuscaloosa, Alabama 4.1%
  5. Paterson, New Jersey 4.6%
  6. Corpus Christi, Texas 4.7%
  7. Salinas, California 5.0%
  8. Midland, Texas 5.5%
  9. San Bernardino, California 5.5%
  10. Visalia, California 5.5%

Many people say they prefer remote work because of the money and time working from home saves. It makes sense that cities with a good cost of living and other attractive aspects would be home to more remote workers than expensive or unpleasant cities. Looking at this map gives us a good look at which cities people would choose to live in when they could truly choose to live anywhere!

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Business Visualizations

America’s Most Valuable Companies Ranked by Profit per Employee

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Ever wonder how much money major corporations make per employee? Profit Per Employee (PPE) is determined by dividing the company’s profit by the company’s quantity of full-time employees. The most profitable companies may not necessarily be the most profitable by number of employees—and vice versa. Whenever the economy is uncertain, this formula is usually one of the metrics companies will monitor to determine the efficiency and productivity of their staff. Using data over profit and company size from 2023, our team at The Chartistry has ranked the top 50 companies with the highest profit per worker.

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With a profit of nearly $2 million for each of their 9,500 employees, ConocoPhillips ranks first for highest profit per employee by quite the large margin. ConocoPhillips, an American oil and gas producer, saw a total profit almost $18.7 billion in 2023. Since oil and gas are two of the most valuable energy commodities in the world, it is not uncommon for an energy company to rank high in terms of PPE since their net profit is typically quite expansive. Of the top 50 companies with the highest profit for every employee, six of them can be categorized under the energy sector.

Coming in second place, Prologis is an investment trust company that saw a total profit of $3.4 billion in 2023. This profit was divided by their 2,466 employees to end with a profit of $1.36 million per employee.

In third, there is the tobacco company Altria Group. Altria Group’s 2023 profit of $5.8 billion was divided by 6,300 employees to result in a profit per employee of $915 thousand. Tobacco is yet another commodity product, with only one other tobacco company making the top 50 ranking.

Exxon Mobil is another oil and gas company with high profit per employee, coming in fourth place. Out of their profit of $55.7 million in 2023, their 62,000 employees averaged a profit of $899 thousand each.

Rounding out the top 5 companies is Chevron, the third oil and gas energy company in the top companies by profit per employee. With a total profit of $35.3 million, their PPE comes out to $809 thousand for each of their 43,846 employees.

Some companies land rank in both the most profitable in the world overall as well as in profit per worker. Apple, for example, brought in a 2023 profit of nearly a $100 billion. The company itself is valued at a total of $2.1 trillion. They managed a PPE of $609 thousand for their 164,000 employees, making them seventh among all companies.

Why is Profit per Employee Important?

For every company with an impressive profit per employee, there are tens, hundreds, even thousands of people working at the front line and behind the scenes to keep operations running as smoothly and efficiently as possible. PPE, not to be confused with Revenue per Employee, is a way for the company to measure the performance and productivity of the average employee in any given workforce to judge their added value. In other words, a way to know if their investment in hiring, retaining, and training their employees returned desirable results. Of course, it isn’t and shouldn’t be the only method to judge the value of an employee. When used in combination with other metrics, however, it can be a helpful tool to see the what employees have brought to the company.

For the majority of situations, a healthy profit per employee will be a good indicator of the health of the company at large. It shows that the business is properly maximizing the streamlining of their operations and utilizing the talent of each employee. This performance can mean that an underwhelming PPE may lead to cost-cutting measures for the company. Oftentimes, this is in the form of employee layoffs in areas that may not be contributing to the overall profit.

Did You Enjoy this Original Visualization by The Chartistry?

If you enjoyed this visualization and analysis by The Chartistry, check out the other original visualizations we’ve created. For even more great content, check out our collection of curated business and finance visualizations. If you love this visual content so much that you want your own, let us know; We design custom visual content for customers too!

The Profit per Employee of the Largest Companies in the U.S. By Market Cap (The Full List)

Rank  Name  Type of Company  2023 Profits (in Millions)  Number of Employees in 2023  Profit per Employee in 2023 
ConocoPhillips  Energy  $18,680  9,500  $1,966,316 
Prologis  Real Estate Investment Trust  $3,364.9  2,466  $1,364,517 
Altria Group  Tobacco  $5,764  6,300  $914,921 
Exxon Mobil  Energy  $55,740  62,000  $899,032 
Chevron  Energy  $35,465  43,846  $808,854 
Vertex Pharmaceuticals  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $3,322  4,800  $692,083 
Apple  Technology, Consumer Goods  $99,803  164,000  $608,555 
Broadcom  Semiconductor  $11,495  20,000  $574,750 
Visa  Financial  $14,957  26,500  $564,415 
10  Pfizer  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $31,372  83,000  $377,976 
11  Regeneron  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $4,338.4  11,851  $366,079 
12  Netflix  Video Streaming Services  $4,491.9  12,800  $350,930 
13  Mastercard  Financial  $9,930  29,900  $332,107 
14  Microsoft  Technology  $72,738  221,000  $329,131 
15  Alphabet  Technology  $59,972  190,234  $315,254 
16  Airbnb  Travel  $1,893  6,811  $277,933 
17  American Tower  Real Estate Investment Trust  $1,765.8  6,391  $276,295 
18  NextEra Energy  Energy  $4,147  15,300  $271,046 
19  Gilead Sciences  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $4,592  17,000  $270,118 
20  Meta Platforms  Technology  $23,200  86,482  $268,264 
21  Texas Instruments  Semiconductor  $8,749  33,000  $265,121 
22  BlackRock  Financial  $5,178  19,800  $261,515 
23  Amgen  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $6,552  25,200  $260,000 
24  Qualcomm  Semiconductor  $12,936  51,000  $253,647 
25  AbbVie  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $11,836  50,000  $236,720 
26  Goldman Sachs Group  Financial  $11,261  48,500  $232,186 
27  Merck  Health (Including Animals)  $14,519  68,000  $213,515 
28  Union Pacific  Railroad  $6,998  33,179  $210,917 
29  Charles Schwab  Financial  $7,183  35,300  $203,484 
30  Applied Materials  Semiconductor  $6,525  33,000  $197,727 
31  Bristol-Myers Squibb  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $6,327  34,300  $184,461 
32  Verizon Communications  Telecommunications  $21,256  117,100  $181,520 
33  Nvidia  Technology  $4,368  26,196  $166,743 
34  Adobe  Technology  $4,756  29,239  $162,659 
35  Eli Lilly  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $6,244.8  39,000  $160,123 
36  Zoetis  Health (Including Animals)  $2,114  13,800  $153,188 
37  Booking Holdings  Travel  $3,058  21,492  $142,286 
38  Cisco Systems  Technology  $11,812  83,300  $141,801 
39  Procter & Gamble  Consumer goods  $14,742  106,000  $139,075 
40  Morgan Stanley  Financial  $11,029  82,427  $133,803 
41  JPMorgan Chase  Financial  $37,676  293,723  $128,271 
42  Southern Company  Energy  $3,524  27,562  $127,857 
43  Bank of America  Financial  $27,528  216,823  $126,961 
44  Johnson & Johnson  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $17,941  152,700  $117,492 
45  Coca-Cola  Consumer Goods  $9,542  82,500  $115,661 
46  Philip Morris International  Tobacco  $9,048  79,800  $113,383 
47  Analog Devices  Semiconductor  $2,748.6  24,450  $112,417 
48  Intuitive Surgical  Biopharmaceutical, Pharmaceutical, and/or Biotechnology  $1,322.3  12,120  $109,101 
49  Tesla  Automotive, Energy  $12,556  127,855  $98,205 
50  American Express  Financial  $7,514  77,300  $97,206 
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Business Visualizations

New Research Shows Which Vehicle Makes and Models are Deadliest

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Fatal accidents are all too common in the United States, but some crucial factors can affect whether an accident becomes deadly. One of those factors is the safety features of the vehicles involved. Makes and models aren’t equally safe, and the research conducted by the team at Convoy Car Shipping makes this grim fact clear.

The research used data from government organizations to study the statistics on which vehicles were involved in fatal accidents and how many fatal accidents a given vehicle was involved in compared to number of them on the road. The results give us a balanced look at which makes and models have the worst track record of fatal accidents.

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What Are the Deadliest Vehicle Makes and Models in the United States

The research shows that these vehicles are the deadliest:

  • Ford Ranger
  • Jeep Cherokee
  • Dodge Charger
  • Nissan Maxima
  • Ford Taurus
  • Ford Mustang
  • Chevrolet Camaro
  • Chevrolet Blazer/Tahoe
  • Chevrolet Silverado
  • Ford Expedition

American-made vehicles aren’t looking safe when we consider the number of Ford and Chevy models on this top ten list. Examine the data to find information on even more vehicles. You’ll also see that this make/model list differs from overall crash statistics. The broader picture proved Harley Davidson motorcycles to be the second most deadly vehicles. We think that this skews the story the data tells because motorcycles have far fewer safety features than cars and trucks. The team at Convoy Car Shipping should be applauded for their attention to detail that considers the unequal safety standard on cars and trucks versus motorcycles. The research gives us all possible data so that vehicle owners can draw their own conclusions.

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