Business Visualizations

The Top 100 AI Uses in 2025

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The team at Qualtrics released a fascinating new study on the 100 most common ways people are using AI in 2025. They gathered their data from the Harvard Business Review and showed how each use rose or fell in popularity since 2024. As AI continues to grow, improve, and infiltrate more areas of life, these uses are sure to change. But this graphic serves as a great study of the state of AI usage in 2025. Netizens can use this chart to get inspiration for incorporating AI into their next project or use it as a reference when studying AI’s impact on society.

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The Top 100 Ways People Are Using AI in 2025 (and How They’ve Changed Since 2024)

The team found that AI use could be separated into six broad categories. Here are the areas, along with how much use has increased since 2024:

Personal and Professional Support

  • 30% (up from 17% in 2024)

Content Creation and Editing

  • 18% (down from 23% in 2024)

Learning and Education

  • 16% (steady from 2024)

Technical Assistance and Troubleshooting

  • 16% (steady from 2024)

Creativity and Recreation

  • 11% (down from 13% in 2024)

Research, Analysis and Decision Making

  • 9% (down from 10% in 2024)

The most popular and fastest-growing category of AI use is in personal and professional support. This category can encompass many different ways to use AI, such as scheduling, planning workouts, prepping for job interviews, organizing life, and even as a coach through parenting and interpersonal challenges. In fact, the number one use for AI in 2025 is as a therapist or counselor. Many professionals are concerned about this widespread use for therapy since an AI can’t think or empathize as a human can. The average AI user may not realize that AI is a predictive text model that bases its responses on probability and statistics rather than logic and compassion.

Although this use case is declining, many people still use AI for content creation and editing. This can include composing emails and social media posts, experimenting with blogging and creative writing, creating ad copy, structuring business plans, and more. AI is also used to check for errors and refine tone and writing style. Many value preserving their human voice, and this use case has fallen in ranking.

AI is often used for tech assistance, with an increasing number of people using it to create code. AI’s ability to develop workable HTML or automate IT tasks and debug human-written code has vastly improved, so it’s no surprise this use has gained popularity over the past year. AI can be used for less serious purposes, too. People like to experiment with ideas and gain inspiration from AI technology. They use it to compose poems and bedtime stories, get recipe ideas, or plan their next Dungeons and Dragons campaign.

This graphic makes it clear that AI and its uses are constantly evolving to serve people in new ways and adapt to the changing needs of different users. It’s sure to change and adapt in ways we won’t always predict.

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Business Visualizations

Chart Tracks E-Commerce Brands with the Biggest Gains and Losses

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Online shopping, known as e-commerce, took the shopping world by storm. Today, one-fifth of all retail sales come from e-commerce. Economists predict e-commerce will only continue to grow in the coming years. This industry can be lucrative but not without risks. The competition is tight as the team at LLCAttorney proves with this chart tracking the e-commerce brands with the biggest gains and losses. The results show the shifting e-commerce landscape and just how much of a difference there is between leading retailers and struggling brands.

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Worldwide eCommerce Brands That Had the Highest Earnings and the Biggest Losses Over the Past Year

As we would expect from this global-dominant brand, Amazon leads the e-commerce industry with the biggest gains. In 2025, Amazon’s revenue amounted to a whopping $95.22 billion. Ever since Amazon debuted as a bookseller in 1994, it has had a meteoric rise, earning more each year. The biggest leap in the company’s earnings occurred between 2017 and 2018, with a 172.8% increase. Amazon only suffered one year in the red after it invested heavily in Rivian, a failed electric vehicle venture. Amazon’s massive catalog of over 12 million products, its entertainment subscription services, digital books, and convenient, fast delivery service make Amazon the powerhouse it is today.

Right behind Amazon, we find the Chinese brand, Alibaba, which earned $21.76 billion in 2025. Alibaba sells a wide range of products at wholesale prices. You’ll find electronics, home goods, beauty products, and even industrial supplies in their offerings. Alibaba’s business-to-business marketplace, which connects small and mid-size businesses directly to manufacturers, allows them to source bulk goods and makes this brand a popular choice. Other Chinese brands top the e-commerce earnings list too, like PDD Holdings (Pinduoduo) and Jingdong Mall (JD.com). Each of the top four e-commerce companies earned over 5 billion in revenue.

Turning to the other end of the chart, we find the brand with the most losses in 2025: Lightspeed POS. They reported a devastating $670 million loss. They earned $1.15 billion, but it wasn’t enough to cover their expenses. This Canadian e-commerce brand is a point-of-sale system for retailers and restaurants. It was once considered a promising company with rapid growth, but its revenue has shrunk significantly in the past few years as competitors have taken bites out of Lightspeed POS’s market. The British brand, ASOS, a clothing retailer, also suffered a massive $500 billlion loss in 2025. American brand Wayfair suffered losses, too, which is surprising considering its past popularity as an affordable home goods retailer with a big selection.

The figures we see here demonstrate that e-commerce is an industry with diverse companies and varying success rates. With tremendous gains and equally earth-shattering losses, we can see e-commerce is volatile, competitive, full of opportunities and challenges alike. The team’s data show that the industry’s biggest giants will be difficult to surpass. Companies like Amazon have set an astronomically high bar for success.

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Business Visualizations

Map Displays Unemployment Rates Around the World

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The unemployment rate is a percentage that reflects the number of people in the labor force who are without a job. This is calculated by dividing the number of unemployed people by the labor force and multiplying by 100. Because unemployment can have a drastic impact on a nation’s economy, the team at Qualtrics examined global patterns and mapped unemployment rates. To be considered unemployed for this study means a person doesn’t have a job but is available for work. That means people who are retired, disabled, or laid off don’t count in the figures.

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Unemployment Rates Around the World

According to the team’s data, the country with the highest employment rate is Eswatini at 37.64%. This is a landlocked nation in Southern Africa, formerly known as Swaziland. This is one of the world’s last absolute monarchies, and it suffers economically like many of its neighbors, including South Africa, Botswana, and the Republic of the Congo. In particular, the youth of Eswatini are unemployed. The unemployment crisis is attributed to skill gaps in eligible workers.

It’s good to be at the low end of the unemployment spectrum. The nation Qatar has the lowest unemployment rate in the world at .13%. This comes as no surprise from a nation rich in petroleum and natural gas. Qatar has valuable real estate and has long been a haven for the wealthy, which lends itself to a booming economy with plenty of employment opportunities. Other nations that aren’t struggling with unemployment are Cambodia, Niger, and Thailand, due to high manufacturing production and/or a bustling tourism industry.

These countries have the lowest unemployment rates:

  • Qatar
  • Cambodia
  • Niger
  • Thailand
  • Burundi
  • Chad
  • Bahrain
  • Cuba
  • Laos
  • Benin

We see a very wide gap between the countries with the highest and lowest unemployment rates. Many factors can affect unemployment, but one of the biggest is changes in the size of the labor force. A struggling economy doesn’t necessarily indicate a high unemployment rate. If it’s difficult enough to find a job, people will give up, and they’ll no longer be counted in the unemployment numbers. That said, the unemployment rate does tend to increase in hard times. Global unemployment peaked in 2009 during the financial crisis.

In summary, unemployment rates reveal much about the economic health and social dynamics of countries worldwide. While nations like Eswatini face challenges due to skill gaps and limited job opportunities, others, such as Qatar, benefit from abundant resources and thriving industries. The disparity highlights how factors such as labor force size, economic stability, and industry growth affect employment levels. Understanding these global patterns is essential for policymakers and organizations aiming to address unemployment and foster sustainable growth. By analyzing the causes and consequences, we can better support individuals and communities striving for economic security and opportunity.

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Business Visualizations

Key Statistics Help Us Understand Customer Churn

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Customers have an abundance of choice in all industries these days. When customers switch to a new option, companies call this “customer churn.” Customer churn can be a major detriment to business. In nearly every industry, loyal repeat customers can make or break a business. The team at Qualtrics helps us understand the state of customer churn in the past year with 30 key statistics illustrating the landscape. They took a well-rounded approach to their research, using facts that reveal how many customers are leaving, which industries have high churn, and other factors that help us understand why customer churn happens and how to prevent it.

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30 Statistics About Customer Churn

Customer churn gives businesses a way to quantify how well they’re retaining customers. Churn rate is calculated by dividing the number of customers lost over a set period of time by the total number of customers at the start of that period. This calculation yields the number of customers who didn’t return to do business. High churn rates often signal poor retention strategies or a mismatch between what customers expected and received. We can’t underestimate competitor appeal, though. The team’s data shows that 71% of businesses list price increases as their number one reason for losing customers.

The data make it clear that churn rates vary widely across industries. 61% of retail companies say churn rates are one of the biggest challenges in their quest for success. This could be due to the high level of competition and vastly different prices found in the retail sector. Financial, cable, and credit companies experience high churn rates too, around 25%. We can conclude that spending and saving may have the greatest impact on churn, based on industry rates. The big-box electronics industry only has an 11% churn rate, possibly due to fewer choices, but it may have stronger brand loyalty. For example, you’ll rarely see an X-Box fan make the switch to PlayStation. Speaking of the gaming space, apps don’t enjoy the same low churn rate as consoles might. With a 27.7% churn rate, many people give up on gaming apps and try something new after 30 days.

Data might point the way to solutions to reduce customer churn. We can see subscription-based companies with an exceptionally low churn rate of 3.27%. Software and business subscriptions have lower churn rates than digital media and entertainment subscriptions, but they are still among the lowest we’re seeing. A subscription-based service works hard to keep its subscribers, so maybe other types of businesses could learn something from its strategies. For example, social media apps have an enormous churn rate of 93.3% over 24 months. It’s clear that whatever value customers hoped to get from the platform didn’t materialize.

This information-rich graphic leaves us with a lot to think about. By comparing churn rates across industries, we can reflect on key differences that affect these numbers. Perhaps the most important statistic to hold on to is that U.S. companies could save over $35 billion per year by reducing their churn rates.

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