Business Visualizations

This Chart Shows the Colors That Appear in the Most Fortune 500 Logos

Published

on

What color do you associate with success? While this answer may vary significantly depending on where you live (shout out to this fantastic and fascinating guide to colors in culture by David McCandless), it seems that many of the most successful companies in the world are linked with blue. Today we are admiring a bold and vibrant visualization by Wizard Pins! This chart shows colors ranked by how many Fortune 500 company logos they appear in. It is a visual feast that shines a light on color psychology in branding, marketing, and beyond!

Click below to zoom

fortune-500-logo-colors-chartistry

I wonder how long it took the designer to count each color in all 500 logos! So why is blue the most common color for logos? Many brand giants are distinctively associated with blue, such as Walmart, Facebook (now Meta), GM, Ford, LinkedIn, Intel, United, and Pepsi! According to this article by Inc., the “answer is science, not fashion.” Not only is blue a beloved color for branding, it is also the world’s most beloved color of all. According to research by psychologists Stephen E. Palmer and Karen Schloss over the span of seven years, a person’s color preference can be “determined by averaging out how much that person likes all of the objects they associate with that color. Your inclination for orange, for example, depends on how you feel about pumpkins and traffic cones and Cheetos, among other things.” There are many universally cherished things that are blue, such as clear skies and crystalline seas. Most people love a warm, sunny day with sky blue above and sea blue all around. While Walmart’s blue logo might not evoke the bliss of a balmy beach outing, it may unconsciously stir a sense of goodness and stability.

 

Related: The Biggest Fortune 500 Company in Every State

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Visualizations

The Top 100 AI Uses in 2025

Published

on

The team at Qualtrics released a fascinating new study on the 100 most common ways people are using AI in 2025. They gathered their data from the Harvard Business Review and showed how each use rose or fell in popularity since 2024. As AI continues to grow, improve, and infiltrate more areas of life, these uses are sure to change. But this graphic serves as a great study of the state of AI usage in 2025. Netizens can use this chart to get inspiration for incorporating AI into their next project or use it as a reference when studying AI’s impact on society.

Click below to zoom.

The Top 100 Ways People Are Using AI in 2025 (and How They’ve Changed Since 2024)

The team found that AI use could be separated into six broad categories. Here are the areas, along with how much use has increased since 2024:

Personal and Professional Support

  • 30% (up from 17% in 2024)

Content Creation and Editing

  • 18% (down from 23% in 2024)

Learning and Education

  • 16% (steady from 2024)

Technical Assistance and Troubleshooting

  • 16% (steady from 2024)

Creativity and Recreation

  • 11% (down from 13% in 2024)

Research, Analysis and Decision Making

  • 9% (down from 10% in 2024)

The most popular and fastest-growing category of AI use is in personal and professional support. This category can encompass many different ways to use AI, such as scheduling, planning workouts, prepping for job interviews, organizing life, and even as a coach through parenting and interpersonal challenges. In fact, the number one use for AI in 2025 is as a therapist or counselor. Many professionals are concerned about this widespread use for therapy since an AI can’t think or empathize as a human can. The average AI user may not realize that AI is a predictive text model that bases its responses on probability and statistics rather than logic and compassion.

Although this use case is declining, many people still use AI for content creation and editing. This can include composing emails and social media posts, experimenting with blogging and creative writing, creating ad copy, structuring business plans, and more. AI is also used to check for errors and refine tone and writing style. Many value preserving their human voice, and this use case has fallen in ranking.

AI is often used for tech assistance, with an increasing number of people using it to create code. AI’s ability to develop workable HTML or automate IT tasks and debug human-written code has vastly improved, so it’s no surprise this use has gained popularity over the past year. AI can be used for less serious purposes, too. People like to experiment with ideas and gain inspiration from AI technology. They use it to compose poems and bedtime stories, get recipe ideas, or plan their next Dungeons and Dragons campaign.

This graphic makes it clear that AI and its uses are constantly evolving to serve people in new ways and adapt to the changing needs of different users. It’s sure to change and adapt in ways we won’t always predict.

Continue Reading

Business Visualizations

Study Identifies the Best Cities for First-Time Real Estate Investors

Published

on

People who want to jump into the real estate investment market have an important question to contend with: Which city should they invest their money in? The team at LLC Attorney has arrived with answers in their new study, which condenses tons of information on the real estate market to identify the 50 best cities for first-time investors. Each town has its own unique characteristics, benefits, and setbacks, but as the team proves, they each offer a powerful incentive for real estate investors.

The team started their study by pulling the 100 most populated cities from the Real Estate Investment Index and pinpointing their 50 ideal cities. The towns on their list are affordable, have high rental income potential, and have landlord-friendly laws. To create their list, the team considered state-level laws on rentals, rent-controlled cities, and the job market in each location. Their potential rental income calculations are based on average monthly rent, median home sale price, gross rental yield, and the market temperature. As for landlord-friendliness, the team considered average eviction time, security deposit limit, and rent control laws.

Click below to zoom.

The Best Cities for First-Time Real Estate Investors

Out of all 50 cities, the team determined that Port St. Lucie, Florida, is the best city for first-time real estate investors to buy property. This growing city shows no signs of slowing, with median property sale prices lower than other major Florida cities, like Miami and Tampa. The job market in Port St. Lucie is strong in healthcare and education, and business-friendly for entrepreneurs. These factors all combine to represent a city that’s attracting more residents every day. It will be a reliable source of rental income for investors.

Cape Coral, Florida, took the second-place spot for similar reasons. Low property taxes, a growing population, and residents flocking to beaches and parks for seasonal living push up the Cape Coral housing demand and rental potential. The lone midwestern city in the top four is Cleveland, Ohio, drawing in investors with affordable housing and lots of demand because of the strong employers based in this lakeside city. Garland, Texas, comes in fourth with more affordable housing than neighboring Dallas, while still located close to all the dining and entertainment that Dallas offers. Popular Garland employers include FedEx, Interceramic USA, Presbyterian Hospital, and Arena Brands, Inc.

In addition to focusing on the 50 cities the team lists, they suggest that first-time investors look to more seasoned investors for advice. Many expert investors speak at conferences, publish guidebooks, and produce educational videos to share their knowledge. Networking with fellow investors is another great way for new investors to gain support and learn quickly. There are countless networking opportunities on social media and in local groups like your local chamber of commerce. Last, investors need to decide whether they’re looking to buy property close to home that they can maintain themselves, or property far away, in which case they’ll need to hire a property manager. No matter your path, the LLC Attorney team offers a great start with this data.

Continue Reading

Business Visualizations

New Collection of Cybersecurity of Tips and Statistics Highlights Importance for Business

Published

on

Cybercrimes are an all-too-common occurrence that every modern business needs to protect itself from. The team at Ooma makes a compelling case for this with a new graphic packed full of information on cyberattacks and tips on cybersecurity. Data leaks and ransomware attacks can affect large and small businesses, leading to very real consequences that can impact customers. These attacks can destroy finances, disrupt operations for weeks, and damage the essential trust between customer and business.

Click below to zoom.

How businesses should be protecting themselves from cybersecurity threats in 2025

Cybersecurity is the protection of digital systems and networks from attacks that can involve phishing scams, malware installation, and data theft. Bad actors can be motivated by anything from financial gain to espionage and even the entertainment of a prank. Cybersecurity strategies allow businesses to protect themselves with a combination of data encryption, staff training, network security, and threat monitoring.

Businesses have to invest in strong cybersecurity, as we can see from global spending exceeding $1.25 trillion in 2025. This number doesn’t sound so high when cyberattacks are expected to cost the economy ten times that amount in the next year. The average cost of a data breach for companies is over $5 million, not including fines, reputation damage, and revenue loss.

Some areas of business are targeted more often than others. These sectors include:

  • State institutions/political systems: 51.78%
  • Critical infrastructure: 41.73%
  • Corporate targets: 15.14%
  • Social groups: 6.17%
  • Media and education: Around 6% each

Attackers go after these sectors the most because daily life and economic stability depend on them, so they have high value to criminals and bad actors from other nations. Threats come in many forms, and to some extent, every message opened online is a risk, but these are the most common threats:

  • Phishing: Fraudulent emails that trick employees into revealing passwords and sensitive data.
  • Ransomware: Malicious software that blocks access to data and files until a ransom is paid.
  • Malware: Software that’s damaging and gains unauthorized access to a system.
  • Data breaches: Unauthorized individuals gain access to confidential information.
  • Denial-of-service attacks: A server or network is purposely overloaded to become unavailable to users.
  • Insider threats: Employees who maliciously or accidentally compromise security systems.

After making the threats clear, the Ooma team shared the best cybersecurity tips for businesses. Their list includes:

  • Train employees to prevent cyber-attacks.
  • Install antivirus software.
  • Keep security software up to date.
  • Use a firewall and data encryption to stay secure.
  • Secure all Wi-Fi networks.
  • Use strong passwords.
  • Create user accounts for every employee.
  • Enable multi-factor authentication.
  • Back up important business data.
  • Limit employee access to data and software installation.
  • Restrict administrative privileges.
  • Secure your payment systems.
  • Protect business mobile phones.
  • Monitor cloud service providers.
  • Conduct regular cybersecurity audits.

The team’s chart, which is fully illustrated and easy to read, provides a wealth of information on their advice.

Continue Reading


Advertisement

Trending