Charts
New Map Displays the Geography of Desire
When dating apps connect people all around the world, sparking more long-distance relationships than ever, this prompts a fascinating question: does region affect what we find attractive? A new study from NapLab sheds some light on the answers, revealing that location does seem to affect what features Americans find most attractive.
Click below to zoom.
The survey had 1,012 participants across 50 states. Their approach was straightforward, asking participants three questions: which body part do you find most attractive on others, what is your gender, and what state do you live in? This method allowed the team to map out the results across America, showing us patterns based on location while challenging some of what we thought we knew about universal standards of beauty.
The research reinforced some of what we already know about what different genders find most attractive. For example, men are believed to be most drawn to features associated with fertility. This held true in the NapLab study, showing that 25.82% of men are most attracted to buttocks and 20.60% are most attracted to breasts.
Women are thought to be drawn to more emotional aspects of a relationship, which holds true in what they’re attracted to. The study showed women being most drawn to expressive features, with 26.10% saying they find the face most attractive, 26.09% favoring eyes, and 17.39% answering smile.
This research helps show how factors beyond biology could influence attraction. Climate might play a role, as we can see from Hawaii’s results. Its tropical climate and plentiful beaches mean more skin exposed and a bigger emphasis on physical fitness. Hawaii was the only state in which women found abs most attractive. In some of the rural states, men were predominantly attracted to buttocks. On the opposite end of the spectrum, more conservative states seemed more hesitant to express sexual attraction, stating that they found smiles and eyes most attractive. This indicates that religious background and other cultural norms can affect what people are attracted to or what they admit feeling attracted to.
Despite these variations, there were things that Americans had in common across the nation. Almost no respondents said they were most attracted to skin, feet, or hands. Neck and jawline received zero votes. It seems there are some biologically driven constants that geography doesn’t change.
This research shows that there is no universal agreement on what features are most attractive. There’s already been plenty of scientific research on what we’re biologically attracted to and why, but this study shows other factors might be in play. While some of our feelings are driven by biological impulses, it’s clear that culture, climate, and other regional factors change what we’re attracted to. This is a fun study for couples to discuss together, as well as giving armchair sociologists some food for thought. Find many more intriguing insights in the details of this map!
Business Visualizations
New Collection of Cybersecurity of Tips and Statistics Highlights Importance for Business
Cybercrimes are an all-too-common occurrence that every modern business needs to protect itself from. The team at Ooma makes a compelling case for this with a new graphic packed full of information on cyberattacks and tips on cybersecurity. Data leaks and ransomware attacks can affect large and small businesses, leading to very real consequences that can impact customers. These attacks can destroy finances, disrupt operations for weeks, and damage the essential trust between customer and business.
Click below to zoom.
Cybersecurity is the protection of digital systems and networks from attacks that can involve phishing scams, malware installation, and data theft. Bad actors can be motivated by anything from financial gain to espionage and even the entertainment of a prank. Cybersecurity strategies allow businesses to protect themselves with a combination of data encryption, staff training, network security, and threat monitoring.
Businesses have to invest in strong cybersecurity, as we can see from global spending exceeding $1.25 trillion in 2025. This number doesn’t sound so high when cyberattacks are expected to cost the economy ten times that amount in the next year. The average cost of a data breach for companies is over $5 million, not including fines, reputation damage, and revenue loss.
Some areas of business are targeted more often than others. These sectors include:
- State institutions/political systems: 51.78%
- Critical infrastructure: 41.73%
- Corporate targets: 15.14%
- Social groups: 6.17%
- Media and education: Around 6% each
Attackers go after these sectors the most because daily life and economic stability depend on them, so they have high value to criminals and bad actors from other nations. Threats come in many forms, and to some extent, every message opened online is a risk, but these are the most common threats:
- Phishing: Fraudulent emails that trick employees into revealing passwords and sensitive data.
- Ransomware: Malicious software that blocks access to data and files until a ransom is paid.
- Malware: Software that’s damaging and gains unauthorized access to a system.
- Data breaches: Unauthorized individuals gain access to confidential information.
- Denial-of-service attacks: A server or network is purposely overloaded to become unavailable to users.
- Insider threats: Employees who maliciously or accidentally compromise security systems.
After making the threats clear, the Ooma team shared the best cybersecurity tips for businesses. Their list includes:
- Train employees to prevent cyber-attacks.
- Install antivirus software.
- Keep security software up to date.
- Use a firewall and data encryption to stay secure.
- Secure all Wi-Fi networks.
- Use strong passwords.
- Create user accounts for every employee.
- Enable multi-factor authentication.
- Back up important business data.
- Limit employee access to data and software installation.
- Restrict administrative privileges.
- Secure your payment systems.
- Protect business mobile phones.
- Monitor cloud service providers.
- Conduct regular cybersecurity audits.
The team’s chart, which is fully illustrated and easy to read, provides a wealth of information on their advice.
Charts
New Study Reveals Details About American Intimacy
NapLab’s new study, “Most Popular Sex Positions,” is so much more than a cheeky peek at bedroom habits. It’s a fascinating examination of human intimacy, preference, and evolving sexual behaviors over time. The team employed bright visuals, clear rankings, and easy-to-read data that compile their survey responses into a graphic that shows us which sex positions are most popular and how that preference changes and shifts over time.
Click below to zoom.
The results are not surprising at first glance. The most popular positions are missionary, doggy style, and cowgirl. But a closer look at the data tells a more nuanced story. We can see that younger adults are more likely to favor adventurous or dominating positions, while older people prefer positions that emphasize comfort and emotional connection. People who have been in relationships longer seek positions based on comfort and ease of movement. This may be partially due to physical ease, but it also speaks to emotional and psychological needs.
This chart stands out for its ability to discuss a sensitive topic respectfully yet engagingly. The team skillfully avoids judgment and sensationalism in its presentation of the data. The visual format is approachable for readers who may shy away from the details and feel uncomfortable reading about sexual preferences. The graphic helps normalize conversations about sex, encourages healthy communications between partners, and promotes the idea of discussing desire to improve sex lives.
Gender differences are on display here, too. Men and women enjoy a variety of positions, but we see variations in the rankings that reflect different desires for control, stimulation, and connection. Rather than reinforce gender stereotypes, these differences highlight why communication is so important in a sexual relationship. It’s normal for one partner to enjoy something a little different from the other, and exploring those differences together will lead to a better experience for both partners.
This chart’s strength lies in the different ways it can serve the audience. For curious people, the graphic prompts a reflection on personal preferences. For couples, this could be a useful and judgment-free tool for trying something new and exploring what feels good. Educators and therapists could use the graphic as a visual aid while discussing intimacy in a data-driven way.
The most meaningful takeaway is the reminder that there’s no one “correct” way to have sex. Preferences and variations are common and natural. Some people seek novelty while others value comfort. Some want connection while others are seeking a thrill. The study reinforces the fact that open communication, consent, and a willingness to understand a partner’s needs are the path to a happy sex life.
This study is more than a chart of sex positions. It’s a cultural glimpse into intimate relations and the ways we connect physically and emotionally while opening the door to deeper conversation about pleasure, partnership, and trust, all while keeping the topic light, respectful, and fun.
Charts
Study Shows Where Americans Experience the Most and Longest Power Outages
The team at Ooma sheds light on a common American annoyance: power outages. The team studied data from the U.S. Energy Information Administration to figure out which states had the most and least power outages, as well as the places where the power is out the longest. We see clear differences on the map and in the ranking system that indicate that the national power grid is weaker in some spots and that others are more geographically prone to storms that produce outages.
Click below to zoom.
One state emerges as the place where the lights go out the most. Perhaps it’s fitting that Stephen King’s spooky home state of Maine emerges as the place with the highest number of annual power outages. Mainers experience an average of 4.75 outages per year, with the longest consolidated time spent in the dark being 1,386 minutes per customer, just under 24 hours.
It should come as no surprise that the Pine Tree State is the most heavily forested in the nation. Falling trees and limbs are the biggest cause of power outages, so these two factors must be linked. Much of Maine is rural with an aging power grid infrastructure, and the state is known for having strong snow and ice storms that can knock out the power, too.
These are the ten states that have the most power outages per year:
- Maine: 4.75
- Alaska: 3.66
- Louisiana: 2.65
- Tennessee: 2.50
- West Virginia: 2.41
- Hawaii: 2.38
- Mississippi: 2.13
- Georgia: 2.01
- Oklahoma: 1.98
- Kentucky: 1.97
For people seeking a place where the power is more reliable, the team found that Utah and Wisconsin took the crown for the fewest outages. Both average less than one outage per year. Utah’s power grid is updated, strong, and well-maintained, a powerful mix with the state’s mild weather, with fewer storms to knock down power lines.
Overall, these ten states have the fewest power outages:
- Utah: 0.67
- Wisconsin: 0.68
- Nebraska: 0.81
- Colorado: 0.84
- Wyoming: 0.88
- Kansas: 0.89
- Maryland: 0.91
- Delaware: 0.95
- Minnesota: 1.04
- Iowa: 1.05
One state emerges above the others with the longest length of power outages. Louisiana outages last 470 minutes on average per customer, which means Louisiana residents face nearly eight hours without power during each outage. These lengthy outages are likely due to strong hurricanes and tropical storms that knock out power for millions and cause complications like flooding that slow down crews trying to repair the damage. Louisiana’s longest outages in the past few years happened during the destructive Hurricane Ida.
Other states on the Gulf Coast also deal with long outages, like Texas’s 328-minute average and Mississippi’s 399-minute average. After huge, powerful storms, crews may need days to restore power to all the customers. Texas is estimated to have the oldest and least functional grid in the U.S., which drops its rankings. Explore the data to see what patterns and potential causes you notice.
-
Business Visualizations11 months ago
Everything Owned by Apple
-
Business Visualizations10 months ago
America’s Most Valuable Companies Ranked by Profit per Employee
-
Business Visualizations4 months ago
The Biggest Employers by Industry
-
Business Visualizations6 months ago
The Biggest Fortune 500 Company in Every State
-
Maps2 years ago
Penis Lengths Around the World
-
Charts2 years ago
The Most Promiscuous Countries in the World
-
Timelines2 years ago
A History of the Oldest Flags in the World
-
Business Visualizations2 years ago
How Many Companies Does Elon Musk Own?