Misc Visuals

Study Examines Cord-Cutting Statistics

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A new article from Ooma examines the facts surrounding Americans’ decision to abandon cable television and landline phones in favor of Internet-based and wireless alternatives. This study illustrates a changing landscape in how people connect with one another and consume media. The piece includes a colorful list of 30 key statistics that illustrate the technological revolutions and cultural shifts shaping the world of communications and entertainment.

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30 Statistics About Cutting the Cord in the United States

One of the most striking findings is the decline in landline phones. These were once a staple found in nearly every American home, but landlines are disappearing. By the end of 2024, only 1% of adults had a landline in their home. That’s 78.7% of adults and 86.9% of children living in a wireless-only household. They have cut the telephone cord and rely on cell service and Internet-based calls.

The article provides evidence that traditional cable TV is in trouble as well. As of 2025, 56 million households, or 45%, had cut the cord, meaning they no longer use cable, satellite, or traditional paid TV services. An additional 12% of American households are “cord-nevers,” meaning they’ve never had these services to begin with. That means over half of Americans don’t use cable.

Swaths of users are cutting the cable cord. 5.7 million cable subscribers canceled their TV services in 2024. Their main motivator was the cost of cable. 73% of cord-cutters said cable is too expensive to continue. Six of the nine major cable companies have increased their broadcast fees by 12.8% on average, which adds around $21.48 to monthly bills. Cord-cutters save about $1,000 each year by canceling cable and satellite services and sticking with broadband.

So, what replaced these cable services? Over half of Americans say they watch streaming services. 65% of these users say they’re very likely to continue using streaming services next year. The top streamer is Netflix. 72% of Americans say they’ve watched Netflix content, followed by Amazon Prime Video at 67%, then Hulu at 52%. Industry data reports that streaming surpassed cable and broadcast viewership in 2025.

This shift isn’t isolated to Ooma’s data alone. According to Nielsen’s media consumption report, streaming services accounted for 44.8% of total U.S. television usage. This surpassed combined broadcast and cable television viewing for the first time in 2025, clearly marking a definitive shift in viewer preferences toward digital platforms.

Taken together, these statistics show a clear trend toward Americans valuing the flexibility, cost savings, and on-demand access of streaming over traditional cable and communication systems. Landlines and cable are on their way to becoming relics of the past, replaced by modern wireless services and Internet streaming that better fit modern budgets and lifestyles. Advancing technology and better broadband access will likely continue to shape how households connect, entertain themselves, and make decisions about spending on phones and entertainment.

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Misc Visuals

Discover the Movies Best for English Language Learning

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Whoever said learning English is difficult and boring hasn’t seen this new study from Preply. It turns out that watching movies can help you improve your English learning, hooray! What better way to learn while having fun than sitting down with a bucket of popcorn and a good movie? Immersing yourself in popular media is a proven way to improve your real-world use of a language. Films can help you practice filling in comprehension gaps using context clues and studying facial expressions and body language for cues. Preply offers us a comprehensive watch guide of the best and worst films for learning English. They analyzed the 150 highest-grossing movies to present popular and enjoyable choices. Their score is based on the average number of words per minute, the difficulty of the vocabulary used, and the ease of watching with subtitles, which makes it easier to follow along.

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Best movies for English language learning [Study]

The team found that the best films for learning English are:

  • Dawn of the Planet of the Apes
  • Maleficent
  • The Hobbit: Battle of the Five Armies
  • Spider-Man 3
  • The Hunger Games

Dawn of the Planet of the Apes has a low word count per minute and a simple vocabulary. This action-packed film should be easy to follow for those who don’t understand every word. The same is true of the Disney film, Maleficent, a retelling of Sleeping Beauty from the villain’s point of view.

Popular films that will give English language learners the most trouble are:

  • The Wandering Earth
  • Oppenheimer
  • Barbie
  • Shrek 2
  • Finding Dory

This list has a few surprising results. While it’s no surprise to see the long, heavy, historical drama Oppenheimer on the list, it is funny to see it beside its famous marketing partner, Barbie, a much lighter film that released on the same day. But Barbie is chock-full of banter and musical numbers that add up to a high word count per minute and a frenetic movie for English learners to keep up with. This is the same reason animated films like Shrek 2 and Finding Dory made the list.

The team’s research points to fantasy and adventure films as the best genre for English learning, due to the large, dramatic, action-filled visuals that can help cue the meaning of dialogue. Epic quests and romantic films make for the best storylines. In keeping with these findings, they determined that the franchises best for learning English are The Hobbit films, the Spider-Man series, and the James Bond films. The team also separately emphasized films with high and low word-per-minute rates, which indicate how easy it will be to read the subtitles. Finding Dory is the most difficult to follow (thanks to the chatterbox of a fish in the starring role), and once again, Dawn of the Planet of the Apes comes up on top. This list is a great study tool for English students and one that ESL teachers should bookmark for lesson plans.

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Charts

Which Brands Have the Best Loyalty Programs?

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Most of us get tired of brands asking for our phone numbers and email addresses because we’re spammed with too many advertisements. But sometimes, providing your contact information will connect you with a brand’s loyalty program, which can offer discounts, free prizes, and cash back. One in ten companies has a loyalty rewards program, so the team at Qualtrics decided to analyze which one gives you the biggest return on investment. They focused only on base-level, free-to-join programs that give customers rewards through regular shopping; that way, the results truly reflect the rewards you earn for the money you spend.

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Which of America’s biggest companies offer the best loyalty program ROI?

In the food and beverage industry, Domino’s Pizza offers the best ROI. The team calculated an almost 33% ROI for Dominos, which is by far the best offer, even across industries. You’ll receive about $10 of free food for every $30 spent. McDonald’s isn’t far behind at an 11 to 20% ROI with the MyMcDonald’s Rewards app. You’ll earn 100 points for every dollar spent, and you can use these points to purchase menu items. Papa John’s, Dunkin’, Wendy’s, and Burger King also have strong programs, with ROIs between 10% and 13%. The fast-food industry offers some of the best loyalty programs, earning eight out of the ten best rewards programs on the list.

In the retail and beauty space, Bath & Body Works leads with a 16.5%–19% ROI through the My Bath & Body Works Rewards program. The program allows shoppers to redeem points earned through purchases for free items, early access to sales, and an annual birthday gift. Ulta Beauty’s Ultamate Rewards program offers a decent ROI, too, at 3% to 6% for items that are normally on the expensive side. Their competitor Sephora has a Beauty Insider program that offers a lower 2% ROI, but exclusive free samples and early access to new products supplement it.

Brand rewards are weaker among clothing retailers. H&M, Gap Inc., and American Eagle/Aerie offer a 1%–4% ROI. These programs are still useful for loyal shoppers who know they’ll buy from these brands repeatedly.

Pharmacy and grocery store rewards can be a great help for budget-savvy shoppers. These stores have lower ROIs but can still offer decent rewards. Walgreens’ program took the lead, offering 1% back on most purchases and 5% back on Walgreens’ brand products, resulting in significant savings on generics. CVS has an ExtraCare program with a higher 2% ROI and personalized coupons.

In the grocery sector, Kroger and Safeway/Albertsons offer the highest ROIs, between 1% and 3.5%. These chains also offer a fuel rewards program that can be an incredible budget-saving boon. Lowe’s and Ace Hardware offer 1%–2% rewards programs that may be most helpful to frequent shoppers and small business owners who need materials from these stores.

Outdoor lovers and athletes can earn powerful rewards through the North Face’s XPLR Pass, which offers a 10% ROI, and the Dick’s Sporting Goods ScoreCard program offers a 3.3% ROI. The findings on this chart can help you save big the next time you shop!

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Survey Results Show Americans Prefer Silence to Small Talk

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A survey of over 1,000 Americans revealed that they would rather sit in silence than force out awkward small talk. The Preply team examined a few facets of idle chit chat, especially with strangers, and found that Americans have some interesting and perhaps unexpected preferences. They delved into who Americans prefer chatting with, the topics they loathe and love, and differences in how generations feel about small talk. Whether you’re strong and silent or a social butterfly, the results are sure to interest you!

The most important aspect of conversation just might be the topic. The survey asked Americans what subjects they turn to when they have to make small talk. The most popular answers are weather, plans, and work. Respondents felt that these topics are inoffensive and relatable to anyone they might strike up a conversation with. Americans dread having to speak about family, sports, or politics. These are either too personal, too niche, or too controversial.

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Survey reveals most Americans would rather sit in silence than make small talkAs for the lines, what do Americans hate the most? These are the ones to avoid:

  • Are you a (local sports team) fan?
  • What do you do for work?
  • Are you married?

While work might seem like an easy entry point for a conversation, many Americans find the topic stale or feel embarrassed to talk about what they do for work.

In general, Americans would prefer to avoid small talk altogether and describe it as an awkward experience. Seven in ten survey respondents preferred sitting in silence to chatting. Small talk may be lost to time, as the survey found that 2 in 3 Americans take out their phones to avoid it. Gen Z is the most likely to use this tactic. A whopping 89% of them admitted to using this tactic. Only 30% of Baby Boomers use the see strategy.

If small talk is such a dreaded activity, why do so many Americans start up a chat? It may be because 91% of Americans think small talk will turn into a deeper conversation. Many people believe that first impressions are important, and small talk is often our first interaction with others. Statistics show that older people are more interested in using small talk to learn more about others than younger people. 23% of Baby Boomers report making small talk to get to know others, while only 7% of Gen Zers do the same.

Despite a distaste for small talk, half of Americans say they do it anyway just to be polite. 44% of Gen Z said they used small talk to avoid awkward feelings, while only 21% of Baby Boomers felt the same.

Naturally, Americans vastly prefer making small talk with friends, family, and coworkers. They would prefer skipping it with strangers, restaurant workers, and retail employees. A majority of Americans think their parents are the chattiest people they know, with 37% of people saying mothers make the most small talk. Americans have a reputation for friendliness, but these survey results indicate it may be less genuine and more a matter of politeness.

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