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Study Reveals How Age Shapes Social Media Preferences

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Social media platforms connect billions of people worldwide every day, but these platforms aren’t uniform. They’re diverse micro-societies reflecting different age groups at different rates. Ooma’s new infographic analyzes social media usage patterns to deliver insights about generational preferences and a picture of the digital landscape’s influence on information spread.

The Ooma team used data from the Pew Research Center’s Social Media Fact Sheet and other reputable sources of social media demographics. Their approach gives us domestic and global information on platform usage numbers, which is valuable for researchers, marketers, and the digitally curious.

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What is the most popular social media platform for each age group?

A stand-out finding is YouTube’s enormous popularity across all American age groups. The platform brags 93% usage among 18–29-year-olds, 94% among 30–49-year-olds, 86% among 50–64-year-olds, and 65% among those 65 and older. YouTube is so widely used that it’s the second-largest search platform after Google. Anyone who wants quick video results can turn to YouTube to ask questions, but more than that, it’s a source of entertainment and education, too. With something for everyone, it’s no wonder YouTube is universally popular.

Facebook offered us some surprising data. It’s usually considered a platform for older generations, but the data defies this stereotype and shows us a platform with cross-generational appeal. 68% of people between 18 and 29 reported Facebook usage, and 78% between ages 30 and 49 did too. These numbers among younger people are nothing to sneeze at. Facebook has over 3 billion users worldwide, with a user base that clearly encompasses more than baby boomers and Generation X. Facebook’s staying power is impressive given the rise of up-and-coming apps like TikTok and Snapchat.

While YouTube and Facebook enjoy universal appeal, the infographic does reveal some age-based patterns for certain platforms. TikTok is certainly popular among younger users, with 59% of people aged 18 to 29 reporting that they use it, and only 10% of users over 65. TikTok’s user base tends to be young worldwide, with 30% of its users aged 18 to 24, and 21% between 13 and 17.

LinkedIn skews much older with usage peaking among 50- to 64-year-olds. This is no surprise as LinkedIn is primarily a professional platform made for business connections rather than entertainment or social sharing.

The data also reflects major shake-ups in a social media company that affect user bases. X, formerly known as Twitter, lost 2.7 million active users in just two months in December of 2024 after actions taken by CEO Elon Musk. The platform seems most geared toward people between 18 and 34, who comprise 34% of the user base.

These patterns show how age groups can affect social media usage and suggest what aspects of a platform attract different groups. The findings underscore how important it is for platforms of all kinds to adapt to changing culture and demographic needs or risk being left behind as exciting new platforms rise to take their place.

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Study Shows Worldwide Opinions on AI Use

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Artificial intelligence has infiltrated our everyday lives thanks to text generative applications. From huge corporations to individual users chatting on their smartphones, AI companies have developed ways to use AI in countless aspects of life. It has the potential to make huge, important leaps in technological progress, but it also comes with a host of concerns and dangers. The team at Qualtrics shows us the many different opinions on AI by mapping out opinions across the world. Their map shows us the percentage of people in each country who think AI has more benefits than drawbacks and vice versa.

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The percentage of people who agree that AI has more benefits than drawbacks around the world

AI is gaining popularity around the world. People are using it at work to automate simple, repetitive tasks, speeding up their processes. It performs well as a data analyst and excels at the most mundane tasks, so many workers feel freed up to use their time and energy on more rewarding, nuanced work that requires creativity. AI can even identify the early stages of disease, allowing overloaded doctors to use it to assist them and process more patients. Many people in the healthcare field hope it will help with new discoveries and medical progress. AI has long been used in smart homes responding to requests to adjust the thermostat, start up a sound system, and monitor security.

Alongside the exciting possibilities AI offers, there are many concerns. AI has been used to create deep fakes, spread misinformation, and displace workers. People fear it could drastically disrupt the economy, and when some countries are considering using it as warfare, it’s natural for major fears to follow. Another major AI concern is resource constraints. Environmentalists have pointed to the heat AI data centers produce and the absolutely massive amount of water they consume to keep them cool.

How do these viewpoints vary around the world? According to the team’s data, China holds the most trust in AI, with 83% believing it brings more benefits than drawbacks. They’re closely followed by Indonesia at 80% and Thailand at 77%. Western European countries seem to be the most hesitant to embrace AI. 47% of German respondents believe AI will do more harm than good, followed by 41% in France and 36% in the Netherlands. This is a less-than-50 % approval rating. The United States has a 39% AI approval rating, but trust in AI there has risen by 4% in the past few years. This is a bit of a surprise, as American companies are leading AI development. This could be due to reports of data centers in the US disrupting neighborhood health and peace.

This map is a fascinating way to examine the rapidly changing world of AI through the lens of public opinion. Confidence in AI seems to be growing, but many unknowns remain regarding its effects on society and health. While some fear it may replace them at their job, others are hopeful that it will make work and life better.

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Map Displays Unemployment Rates Around the World

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The unemployment rate is a percentage that reflects the number of people in the labor force who are without a job. This is calculated by dividing the number of unemployed people by the labor force and multiplying by 100. Because unemployment can have a drastic impact on a nation’s economy, the team at Qualtrics examined global patterns and mapped unemployment rates. To be considered unemployed for this study means a person doesn’t have a job but is available for work. That means people who are retired, disabled, or laid off don’t count in the figures.

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Unemployment Rates Around the World

According to the team’s data, the country with the highest employment rate is Eswatini at 37.64%. This is a landlocked nation in Southern Africa, formerly known as Swaziland. This is one of the world’s last absolute monarchies, and it suffers economically like many of its neighbors, including South Africa, Botswana, and the Republic of the Congo. In particular, the youth of Eswatini are unemployed. The unemployment crisis is attributed to skill gaps in eligible workers.

It’s good to be at the low end of the unemployment spectrum. The nation Qatar has the lowest unemployment rate in the world at .13%. This comes as no surprise from a nation rich in petroleum and natural gas. Qatar has valuable real estate and has long been a haven for the wealthy, which lends itself to a booming economy with plenty of employment opportunities. Other nations that aren’t struggling with unemployment are Cambodia, Niger, and Thailand, due to high manufacturing production and/or a bustling tourism industry.

These countries have the lowest unemployment rates:

  • Qatar
  • Cambodia
  • Niger
  • Thailand
  • Burundi
  • Chad
  • Bahrain
  • Cuba
  • Laos
  • Benin

We see a very wide gap between the countries with the highest and lowest unemployment rates. Many factors can affect unemployment, but one of the biggest is changes in the size of the labor force. A struggling economy doesn’t necessarily indicate a high unemployment rate. If it’s difficult enough to find a job, people will give up, and they’ll no longer be counted in the unemployment numbers. That said, the unemployment rate does tend to increase in hard times. Global unemployment peaked in 2009 during the financial crisis.

In summary, unemployment rates reveal much about the economic health and social dynamics of countries worldwide. While nations like Eswatini face challenges due to skill gaps and limited job opportunities, others, such as Qatar, benefit from abundant resources and thriving industries. The disparity highlights how factors such as labor force size, economic stability, and industry growth affect employment levels. Understanding these global patterns is essential for policymakers and organizations aiming to address unemployment and foster sustainable growth. By analyzing the causes and consequences, we can better support individuals and communities striving for economic security and opportunity.

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Which States Cause the Most Damage to Your Car?

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Car damage can occur for several reasons, and we’re all vulnerable to it at any time or place. Weather events are a huge factor in vehicle wear and tear. Hail can be a death sentence for your car, and intense UV radiation and heat can gradually destroy your car’s interior and paint job. Areas that must salt roads in winter do so to keep us safe on the road, but unfortunately, salt also damages cars and breaks down roads, leaving behind dangerous potholes. The Grease Monkey researchers took all these factors and considered them together to create a ranking system to show us the states that do the most damage to cars. Each state in the U.S. is ranked based on the severity of vehicle risk and deterioration.

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Which States Cause the Most Damage to Your Car?

The team notes that hail was one of the most significant factors in their weather analysis. The size of hailstones will determine the damage, and areas with more frequent hailstorms will increase the likelihood of significant damage, such as cracked windows and broken headlights. Snowfall, ice, and sleet also greatly increase the risk of car damage. Frozen mechanical parts are more likely to break, and icy road conditions lead to dangerous crashes. Humid weather in general leads to more rust, so frequent rainfall and salty coastal air can take a slow toll as well. Natural disasters like floods and tornadoes can destroy a vehicle, so the team counted how many of these events each state has experienced since 1953.

Poor roads were another important factor in the team’s analysis. They counted the total percentage of a state’s roads considered to be in “acceptable” condition. Potholes, rough roads, and debris wreck tires, rims, and undercarriage components. Bad roads often have loose rocks that can kick up to shatter a windshield or dent a car’s body. The team found that the states with the worst roads are Rhode Island, Hawaii, New Mexico, Connecticut, and Mississippi. The states with the highest percentage of roads in good condition are Indiana, Kansas, South Dakota, Wyoming, and Vermont.

Combining all of these factors, the Grease Monkey analysis shows us that these ten states will cause the most damage to a car:

– Texas
– Mississippi
– New York
– Delaware
– Oklahoma
– Missouri
– Minnesota
– Kansas
– West Virginia
– North Dakota

This map can help drivers determine what factors are most likely to damage their car based on where they live. While we can’t do much to affect the quality of a state’s roads, it’s a good reminder to be vigilant and slow down for potholes. Heat damage to a car’s interior can be prevented with a sunscreen in the windshield. Building a garage can help protect your car from hail, snow, ice, and rain. Defensive driving will help you to be safe from accidents. People figuring out a car-buying budget can also consider these factors, which drive up insurance premiums.

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