Business Visualizations
Study Shows Where the Oldest and Youngest Business Owners Live
There are many kinds of entrepreneurs in the U.S., from family-owned restaurants to tech startups. The team at Ooma studied data on the ages of business owners in every state, then mapped out the results to identify any regional patterns. As we can see from the map, business ownership aspirations aren’t limited to a certain age. The team used data from the U.S. Census Bureau to create their map and examined major metropolitan areas to determine where the oldest and youngest business owners reside.
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The youngest business owners live in Provo-Orem-Lehi, Utah, where the average age of a business owner is a bit below 49. This is lower than the national average by about a decade. Overall, many young entrepreneurs live in Utah. This could be due to the low cost of living and a family-focused culture with plenty of support for younger business owners. Utah’s economic boom surely helps these businesses get off the ground.
These ten cities have the youngest business owners in the country:
- Provo-Orem-Lehi, Utah
- Bozeman, Montana
- Fargo, North Dakota-Minnesota
- Logan, Utah-Idaho
- Ogden, Utah
- George, Utah
- Salt Lake City-Murray, Utah
- Boise City-Idaho
- Lancaster, Pennsylvania
- Kennewick-Richland, Washington
Utah certainly claimed many spots on this list, but we also see that the Rockies and Upper Midwest support a lot of young business owners. University towns and low living costs all help support younger people in gathering the resources to start their own business.
Moving on to the cities with the oldest business owners, we find that Santa Fe, New Mexico, has the oldest business owners, with an average age of around 59 years. Many of the cities topping this list are located in retirement-friendly areas with slower population growth and higher cost of living. This suggests these are more difficult locations to start a small business in, requiring owners to have more resources and experience to get started.
These ten cities have the oldest business owners:
- Santa Fe, New Mexico
- Napa, California
- Monroe, Louisiana
- Kingston, New York
- Urban Honolulu, Hawaii
- Youngstown-Warren, Ohio
- Bridgeport-Stamford-Danbury, Connecticut
- Scranton-Wilkes-Barre, Pennsylvania
- Hilton Head Island-Bluffton-Port Royal, South Carolina
- Trenton-Princeton, New Jersey
According to the national data the team collected, most business owners are in their late 40s to early 50s. This might surprise some people, as the media often reports on bright young entrepreneurs founding exciting tech startups. However, consider that there are many different types of small businesses in America. In most cases, starting a successful business requires resources, time, and connections that can only be acquired through age and experience. In general, the spread of ages isn’t very large, so it seems the team has pinpointed the ideal age to start up a business.
This map can provide valuable insights into the American economy, both by region and as a whole. While the team identified some regional patterns in entrepreneurship, it appears that entrepreneurs across the nation share many commonalities.
Business Visualizations
New Study Examines Language Used to Let Employees Go
Letting an employee go is an unpleasant experience for everyone involved, but language has the power to guide the emotions surrounding an interaction. While the right words won’t erase the bad side of being let go, they can help the employee in question understand why the situation is happening and make them feel seen and heard. Preply leaned into the language aspects in these situations with a study examining the most common phrases and words used when letting an employee go and how employers and employees felt about the situation.
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Overall, the team found that these were the most common phrases used:
- Letting you go
- Effective immediately
- Terminating your employment
- This isn’t working out
- No longer require services
- Parting ways
- Ending your employment
- No longer needed
- Relieved of duties
- Ending our working relationship
Managers and employees seem to agree that lack of empathy and responsibility were the most common complaints about the process. One in six managers say they regret the words they chose when firing someone, and 92% feel they need more training on how to handle such situations. Employees wanted their managers to focus on clarity, compassion, empathy, and honesty when firing an employee.
The team studied changes that both managers and employees would like to see in the firing process.
These are the six things employees want to see improved:
- Better explanation
- Better empathy
- Taking responsibility rather than avoiding blame
- Face-to-face conversation rather than electronic
- Fewer team members involved in the firing
- Don’t compare fellow employees
Here’s how that compares to changes managers would like to make to the process:
- Better explanation
- Better empathy
- Face-to-face conversation rather than electronic
- Don’t compare fellow employees
- Taking responsibility rather than avoiding blame
- Fewer team members involved in firing
These are similar answers, but we can see that the two groups ranked their importance differently. Overall, 92% of Americans think managers could benefit from some language training when it comes to firing someone. Empathy and honesty were high on the list of employee wishes, indicating that understanding can help give them closure on the job, and empathy softens the blow. Not many managers would prefer a face-to-face meeting. Only 1 in 6 prefer this to virtual meetings, which seem to be the most common option.
Only 55% of managers have received training on how to fire someone, and with many of them regretting their language choices, it seems that many managers would benefit from some education in business language and communication. Notice that many of the top phrases are more professional ways to say “fired,” like “letting you go,” “terminating,” and “no longer require.”
When managing a team, empathy and clear language are crucial. These skills can help managers excel at many tasks beyond having to let an employee go. But when a situation like firing someone is emotionally charged, the language used becomes more important than ever. Hopefully, the team’s study can help managers reflect on how they go about the process.
Business Visualizations
Study Examines the Ways Americans Resign from Jobs
Over 1,000 Americans responded to a survey from the Preply team that studied how Americans communicate when they quit their jobs. In 2025, over 3 million Americans quit their jobs, clearly indicating resigning is a common occurrence. But this study reveals that people have different approaches to quitting, as well as some commonalities. The team’s analysis encompasses the methods used to resign as well as the tone, language, and feelings surrounding the resignation.
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Most Americans reported a verbal resignation. 76% of the survey responders used this direct and personal approach to quit their jobs, while only 9% gave a handwritten notice of resignation. That’s surprisingly fewer than the number who “ghosted” their employer at 19%. Around 10% of workers quit via text, leading to 43% reporting that their resignation only lasted a few minutes. Quitting can be awkward and uncomfortable, so it makes sense that people want to get the conversation over with. Those who quit in letter or text said they sent “just a few words.”
The next aspect the team considered was the tone and language used in the resignation. Naturally, many employees would want to avoid burning bridges when they quit. 91% of employees said they avoided using negative or critical language when resigning. 64% said they were conscious of using a polite tone, and 27% went as far as using apologetic tones and words. 60% of employees had to suppress their negative emotions and refrained from stating the critical reasons that led to their resignation.
There were some differences among ages and genders as well. Gen Z was the most restrained when resigning, with 61% stating that they held back emotions during the process. Boomers and Gen X were similar at 59% and 58% respectively. Millennials held back the least at 57%. As for gender, 63% of women said they suppressed their emotions and 53% of men reported the same. The team found that when employers offered exit interviews, 40% of workers felt more comfortable expressing their honest experiences at the company, which is important for companies that take worker experience and company culture seriously.
Most people said they avoided language, but here’s the specific breakdown of the tones they used when they quit:
- Polite – 64%
- Neutral – 54%
- Apologetic – 27%
- Angry – 12%
- Passive-aggressive – 12%
- Sarcastic – 6%
While people may hold back their negative feelings when resigning, that doesn’t mean these employees are above cutthroat tactics. One in eight people said they chose to resign at a time when they knew it would cause the most disruption and harm at work. Gen Z was the most likely to do this, and men were more likely than women. One in ten left negative or scathing reviews of their former company on sites like Glassdoor. Healthcare workers were the most likely to do this. These reviews often included negative words like “disorganized”, “stressful”, and “frustrating.” These written reviews often express things employers weren’t comfortable saying in person.
The trends and findings in this study provide a well-rounded look at a common experience, revealing surprising similarities among people in very different situations.
Business Visualizations
Which Products Will Consumers Spend More on in 5 Years?
The team at LLC Attorney analyzed business and economic trends to determine which products consumers will spend the most on over the next five years. Analysts invest a lot of effort into predicting spending trends to get ahead of the curve. Consumers can benefit from this data by using it to guide savings and create a budget. The team used their data to identify the individual categories that might see the highest spending and then determined how much prices may increase for products in these categories.
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Experts expect these products to see the biggest spending increase between 2025 and 2029:
- Food
- Tobacco
- Household Essentials
- Online Education
- Beverages
- Luxury Goods
- Fashion
- E-Services
- OTC Pharmaceuticals
- Furniture
Analysts predict consumers will spend $389 on food in 2029, which is a 12% increase. Food will always be a high-spending category since it’s a necessity. Inflation hit grocery prices hard, and those prices rarely go back down. Part of the reason grocery prices have increased is that busy lifestyles are driving consumers to spend more on convenience food and meal kits. At the same time, rising restaurant prices drive more people to cook at home, which means a greater spend on ingredients.
The team’s data shows specific food, beverage, and tobacco products with the largest projected spending increases:
- Fish and Seafood
- Oils and Fats
- Sauces and Spices
- Bread and Cereal Products
- Spreads and Sweeteners
- Confectionery and Snacks
- Meat
- Dairy Products and Eggs
- Fruits and Nuts
- Vegetables
Outside of those three categories, these specific products have the highest projected spending increase:
- Tissue and Hygiene Paper
- Luxury Watches and Jewelry
- Online University Education
- Luxury Fashion
- Home and Laundry Care
- Accessories
- Luxury Leather Goods
- Beauty Tech
- Grocery Delivery
- Prestige Cosmetics and Fragrances
It may be surprising to see tobacco spending increase so much. Surveys show that young adults are using more tobacco than the previous generation because of the popularity of vapes and e-cigarettes. “Vice markets” tend to rise in periods of economic strain, so the sales very well may hold firm.
The household essentials category is similar to high grocery spending. Toilet tissue is an essential item, and the COVID-19 pandemic drove up spending on cleaning products. It seems many Americans haven’t relaxed their cleaning standards since then.
A combination of current trends and expert analysis on consumer behavior leads to these spending predictions. Demographics, interests, needs, and economic stability all contribute to a population’s spending habits. Not all trends are predictable. Significant events like warfare and natural disasters can dramatically impact prices and spending habits in ways that economists may not be able to predict. While not every change can be expected, this data can still provide an accurate forecast, and consumers should pay attention to areas where prices are set to increase. Perspective business owners can also use this information to their advantage and find opportunities for areas that will be in high demand in a few years.
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