Breakthroughs in technology can revolutionize industries and even give birth to new industries previously unimagined. The Qualtrics team explored the world’s most revolutionary products and services, arranged on a timeline that teaches us not only which tech has caused the biggest changes, but also how these developments interact with each other and advance technology and our lives as a whole. The timeline spans 1981 to 2022. It covers the realms of Computing and Internet, Entertainment and Media, and Mobile and Digital Services. Each item on the timeline has changed its industry and even changed the way humans live.

In the world of computing and Internet services, the timeline covers:

• IBM Personal Computer
• America Online
• Microsoft Windows 95
• Google Search Engine
• OpenAI ChatGPT

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The timeline covers the world of entertainment, featuring Sony PlayStation, Amazon, Craigslist, Netflix, Facebook, YouTube, and Nintendo Wii as the gamechangers. In the mobile and digital services realm, there’s a surprising diversity of products from smartphone models to apps like Uber to the Dyson DC01 Vacuum Cleaner, and even Red Bull energy.

It’s no secret that the personal computer revolutionized the business and computing industries. Before IBM’s PC, there was no market for personal computers; today, they’re a staple of modern life. Another 1980s brand, Red Bull, created a market where none previously existed. People traditionally get their caffeine fix from coffee, but energy drinks offer an easier-to-grab option on the go. Red Bull partnered with extreme-sports marketing to turn energy drinks into a lifestyle.

The timeline highlights AOL Instant Messenger as the Internet’s first big revolution. It’s a precursor to social media and helped make the World Wide Web a means of quick, easy communication. In 1998, Google Search Engines made the Internet an invaluable tool for knowledge. Google made it far easier to find websites of value on any topic under the sun (and even some beyond!)
From here on, the timeline is dominated by a range of innovative apps and Internet-based services. Amazon is the worldwide leader in e-commerce. It changed the way consumers shop forever, offering low prices, convenience, and fast delivery. Netflix changed the way people consume films and television by offering the first-ever streaming service. They offer an enormous library of new and old titles. No more waiting for a syndicated show to air. Netflix created a demand for “binge-worthy” content. The entertainment world touches every area of traditional arts and media. We see the Amazon Kindle changing how many book lovers read, offering a digital library that saves physical space and even money for some titles. Spotify became the leader of music streaming in 2008. Some think of it as the Netflix of music. Memberships offer unlimited streaming access to millions of songs and artists.

These are just a few of the industries that have been revolutionized by technology. We haven’t even touched on AI! Dive into the timeline to learn more about the most pivotal products and services of the modern era.

“Artificial intelligence” may be the biggest buzzword of 2026. It seems like every industry is incorporating AI into its practices, but it has had the biggest impact in the business sector. Nearly 80% of businesses use AI in some way. Qualtrics has quantified the massive impact AI has on business with a chart listing 25 key statistics that illustrate its influence. These statistics help us understand how and why businesses are using AI to reach the next level.

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Many of the statistics listed show why businesses are so drawn to AI. In 2025, three out of four companies used AI regularly for at least one task. 99% of Fortune 500 companies use AI in their hiring process to screen applicants for predicted success in a role. 83% of business professionals say they’re using AI to learn new skills to further their career. Perhaps the most compelling reason businesses turn to AI is their profits. Every dollar invested in generative AI yields an average return of $3.70. Businesses are embracing what they see as AI’s stronger performance and competitive edge.

There is no doubt that AI is profitable, as these figures show. 70% of companies report increased revenue that they attribute to generative AI. Supply chains use AI to streamline logistics, and on the marketing side of business, 42% report using AI for content generation. Customer service has seen a huge explosion in AI usage, almost a 2000% increase.

AI has strong momentum, with about 70,000 companies using it globally. U.S. private investment in AI is around $109.1 billion. 90% of the world’s AI models are the work of private industry rather than government-funded research or academia, highlighting that business not only uses AI but also fuels its creation.

Small businesses are a part of these statistics. 89% of small businesses use AI in their daily operations, often for financial management and customer service. 60% of small business owners say AI has improved their employees’ productivity. Executives and senior managers are the most avid users of AI, but use by interns and entry-level employees rises every year.

Here are a few other jaw-dropping statistics that show how enormous a presence AI has in the business industry:

• AI drives over 70% of venture capital activity.
• 92% of companies plan to invest more in AI within the next three years.
• 63% of businesses use AI to generate text-based content.
• The use of AI customer service agents has grown by 2,199% since January.
• The United States is home to 29,618 AI companies, which is more than any other country.

These statistics underscore that AI is becoming a regular part of everyday business practices. Companies often say they believe AI amplifies their employee’s natural talents. Whether used for strategy, customer service, or content generation, it seems AI is here to stay.

Vocabulary can reflect aspects of our personality, and it certainly affects first impressions. Many people would prefer to sound intelligent, so the team at Preply examined which words Americans think make other people sound smarter. Regardless of findings, remember that context matters the most when it comes to vocabulary! People react well to skilled communicators and sometimes big words needlessly complicate your message. But if you want to learn some new words and spice up your vocabulary, look no further than Preply’s fun and fascinating findings.

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The team asked Americans which words they use to sound smarter and these were the top ten results:

• Ambiguous
• Articulate
• Exacerbate
• Aesthetic
• Dichotomy
• Conundrum
• Plethora
• Ambivalent
• Frivolous
• Embellish
• Mitigate

As for who uses “big words” and how often, results varied. Half of Americans reported using complex vocabulary multiple times a week. A little over half of Americans admitted that they’ve purposely used complex words to create an impression of intelligence. Gen Z was the most likely to report using vocabulary to appear smarter. 24% even admitted to using a big word, even though they didn’t know the meaning.

People report using impressive words at work, school, and home. Many Americans say they’re impressed by people who use big words at work. 58% of people have used them in job interviews or while networking to give the impression of knowledge and skill. Only 17% of the team’s survey respondents said they automatically assume complex words indicate that someone has more money and success.

35% of survey takers used complex words as a tool of intimidation and said they use them during fights and arguments. Apparently, big words mean power to some people. As for vocabulary choices on a date, the picture shifts. 34% of respondents said they use complex words on a date, but that might be a misstep. 35% of people feel their dates are pretentious when they use lofty language. 27% of daters say they are attracted to people with an impressive vocabulary, so, like all things in dating, you have to find the right person. Gen Xers are the most likely to be impressed by their date’s vocabulary. Big words are no deal breakers. Only 16% of people say that overusing complicated words would ruin the date.

There’s such a thing as taking your vocabulary too far. Half of Americans say they’re annoyed by people who use complex words in everyday conversation. 29% of people said they have tried to end a conversation with someone using unnecessarily complicated words. These were words survey takers thought made the speaker sound pretentious:

• Capricious
• Equanimity
• Sycophant
• Ephemeral
• Ubiquitous
• Dichotomy
• Juxtapose
• Quintessential
• Fastidious
• Incongruous

Notice that some of these words also appeared on the list of words that make others sound smart, so bear in mind that what impresses one person can irritate another. Learning new words is a positive pursuit that can inspire and broaden your horizons, but remember to consider the right time and place for more unusual words.