Charts
Study Reveals How Age Shapes Social Media Preferences
Social media platforms connect billions of people worldwide every day, but these platforms aren’t uniform. They’re diverse micro-societies reflecting different age groups at different rates. Ooma’s new infographic analyzes social media usage patterns to deliver insights about generational preferences and a picture of the digital landscape’s influence on information spread.
The Ooma team used data from the Pew Research Center’s Social Media Fact Sheet and other reputable sources of social media demographics. Their approach gives us domestic and global information on platform usage numbers, which is valuable for researchers, marketers, and the digitally curious.
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A stand-out finding is YouTube’s enormous popularity across all American age groups. The platform brags 93% usage among 18–29-year-olds, 94% among 30–49-year-olds, 86% among 50–64-year-olds, and 65% among those 65 and older. YouTube is so widely used that it’s the second-largest search platform after Google. Anyone who wants quick video results can turn to YouTube to ask questions, but more than that, it’s a source of entertainment and education, too. With something for everyone, it’s no wonder YouTube is universally popular.
Facebook offered us some surprising data. It’s usually considered a platform for older generations, but the data defies this stereotype and shows us a platform with cross-generational appeal. 68% of people between 18 and 29 reported Facebook usage, and 78% between ages 30 and 49 did too. These numbers among younger people are nothing to sneeze at. Facebook has over 3 billion users worldwide, with a user base that clearly encompasses more than baby boomers and Generation X. Facebook’s staying power is impressive given the rise of up-and-coming apps like TikTok and Snapchat.
While YouTube and Facebook enjoy universal appeal, the infographic does reveal some age-based patterns for certain platforms. TikTok is certainly popular among younger users, with 59% of people aged 18 to 29 reporting that they use it, and only 10% of users over 65. TikTok’s user base tends to be young worldwide, with 30% of its users aged 18 to 24, and 21% between 13 and 17.
LinkedIn skews much older with usage peaking among 50- to 64-year-olds. This is no surprise as LinkedIn is primarily a professional platform made for business connections rather than entertainment or social sharing.
The data also reflects major shake-ups in a social media company that affect user bases. X, formerly known as Twitter, lost 2.7 million active users in just two months in December of 2024 after actions taken by CEO Elon Musk. The platform seems most geared toward people between 18 and 34, who comprise 34% of the user base.
These patterns show how age groups can affect social media usage and suggest what aspects of a platform attract different groups. The findings underscore how important it is for platforms of all kinds to adapt to changing culture and demographic needs or risk being left behind as exciting new platforms rise to take their place.
Business Visualizations
Study Identifies the Best Cities for First-Time Real Estate Investors
People who want to jump into the real estate investment market have an important question to contend with: Which city should they invest their money in? The team at LLC Attorney has arrived with answers in their new study, which condenses tons of information on the real estate market to identify the 50 best cities for first-time investors. Each town has its own unique characteristics, benefits, and setbacks, but as the team proves, they each offer a powerful incentive for real estate investors.
The team started their study by pulling the 100 most populated cities from the Real Estate Investment Index and pinpointing their 50 ideal cities. The towns on their list are affordable, have high rental income potential, and have landlord-friendly laws. To create their list, the team considered state-level laws on rentals, rent-controlled cities, and the job market in each location. Their potential rental income calculations are based on average monthly rent, median home sale price, gross rental yield, and the market temperature. As for landlord-friendliness, the team considered average eviction time, security deposit limit, and rent control laws.
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Out of all 50 cities, the team determined that Port St. Lucie, Florida, is the best city for first-time real estate investors to buy property. This growing city shows no signs of slowing, with median property sale prices lower than other major Florida cities, like Miami and Tampa. The job market in Port St. Lucie is strong in healthcare and education, and business-friendly for entrepreneurs. These factors all combine to represent a city that’s attracting more residents every day. It will be a reliable source of rental income for investors.
Cape Coral, Florida, took the second-place spot for similar reasons. Low property taxes, a growing population, and residents flocking to beaches and parks for seasonal living push up the Cape Coral housing demand and rental potential. The lone midwestern city in the top four is Cleveland, Ohio, drawing in investors with affordable housing and lots of demand because of the strong employers based in this lakeside city. Garland, Texas, comes in fourth with more affordable housing than neighboring Dallas, while still located close to all the dining and entertainment that Dallas offers. Popular Garland employers include FedEx, Interceramic USA, Presbyterian Hospital, and Arena Brands, Inc.
In addition to focusing on the 50 cities the team lists, they suggest that first-time investors look to more seasoned investors for advice. Many expert investors speak at conferences, publish guidebooks, and produce educational videos to share their knowledge. Networking with fellow investors is another great way for new investors to gain support and learn quickly. There are countless networking opportunities on social media and in local groups like your local chamber of commerce. Last, investors need to decide whether they’re looking to buy property close to home that they can maintain themselves, or property far away, in which case they’ll need to hire a property manager. No matter your path, the LLC Attorney team offers a great start with this data.
Business Visualizations
New Collection of Cybersecurity of Tips and Statistics Highlights Importance for Business
Cybercrimes are an all-too-common occurrence that every modern business needs to protect itself from. The team at Ooma makes a compelling case for this with a new graphic packed full of information on cyberattacks and tips on cybersecurity. Data leaks and ransomware attacks can affect large and small businesses, leading to very real consequences that can impact customers. These attacks can destroy finances, disrupt operations for weeks, and damage the essential trust between customer and business.
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Cybersecurity is the protection of digital systems and networks from attacks that can involve phishing scams, malware installation, and data theft. Bad actors can be motivated by anything from financial gain to espionage and even the entertainment of a prank. Cybersecurity strategies allow businesses to protect themselves with a combination of data encryption, staff training, network security, and threat monitoring.
Businesses have to invest in strong cybersecurity, as we can see from global spending exceeding $1.25 trillion in 2025. This number doesn’t sound so high when cyberattacks are expected to cost the economy ten times that amount in the next year. The average cost of a data breach for companies is over $5 million, not including fines, reputation damage, and revenue loss.
Some areas of business are targeted more often than others. These sectors include:
- State institutions/political systems: 51.78%
- Critical infrastructure: 41.73%
- Corporate targets: 15.14%
- Social groups: 6.17%
- Media and education: Around 6% each
Attackers go after these sectors the most because daily life and economic stability depend on them, so they have high value to criminals and bad actors from other nations. Threats come in many forms, and to some extent, every message opened online is a risk, but these are the most common threats:
- Phishing: Fraudulent emails that trick employees into revealing passwords and sensitive data.
- Ransomware: Malicious software that blocks access to data and files until a ransom is paid.
- Malware: Software that’s damaging and gains unauthorized access to a system.
- Data breaches: Unauthorized individuals gain access to confidential information.
- Denial-of-service attacks: A server or network is purposely overloaded to become unavailable to users.
- Insider threats: Employees who maliciously or accidentally compromise security systems.
After making the threats clear, the Ooma team shared the best cybersecurity tips for businesses. Their list includes:
- Train employees to prevent cyber-attacks.
- Install antivirus software.
- Keep security software up to date.
- Use a firewall and data encryption to stay secure.
- Secure all Wi-Fi networks.
- Use strong passwords.
- Create user accounts for every employee.
- Enable multi-factor authentication.
- Back up important business data.
- Limit employee access to data and software installation.
- Restrict administrative privileges.
- Secure your payment systems.
- Protect business mobile phones.
- Monitor cloud service providers.
- Conduct regular cybersecurity audits.
The team’s chart, which is fully illustrated and easy to read, provides a wealth of information on their advice.
Charts
New Study Reveals Details About American Intimacy
NapLab’s new study, “Most Popular Sex Positions,” is so much more than a cheeky peek at bedroom habits. It’s a fascinating examination of human intimacy, preference, and evolving sexual behaviors over time. The team employed bright visuals, clear rankings, and easy-to-read data that compile their survey responses into a graphic that shows us which sex positions are most popular and how that preference changes and shifts over time.
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The results are not surprising at first glance. The most popular positions are missionary, doggy style, and cowgirl. But a closer look at the data tells a more nuanced story. We can see that younger adults are more likely to favor adventurous or dominating positions, while older people prefer positions that emphasize comfort and emotional connection. People who have been in relationships longer seek positions based on comfort and ease of movement. This may be partially due to physical ease, but it also speaks to emotional and psychological needs.
This chart stands out for its ability to discuss a sensitive topic respectfully yet engagingly. The team skillfully avoids judgment and sensationalism in its presentation of the data. The visual format is approachable for readers who may shy away from the details and feel uncomfortable reading about sexual preferences. The graphic helps normalize conversations about sex, encourages healthy communications between partners, and promotes the idea of discussing desire to improve sex lives.
Gender differences are on display here, too. Men and women enjoy a variety of positions, but we see variations in the rankings that reflect different desires for control, stimulation, and connection. Rather than reinforce gender stereotypes, these differences highlight why communication is so important in a sexual relationship. It’s normal for one partner to enjoy something a little different from the other, and exploring those differences together will lead to a better experience for both partners.
This chart’s strength lies in the different ways it can serve the audience. For curious people, the graphic prompts a reflection on personal preferences. For couples, this could be a useful and judgment-free tool for trying something new and exploring what feels good. Educators and therapists could use the graphic as a visual aid while discussing intimacy in a data-driven way.
The most meaningful takeaway is the reminder that there’s no one “correct” way to have sex. Preferences and variations are common and natural. Some people seek novelty while others value comfort. Some want connection while others are seeking a thrill. The study reinforces the fact that open communication, consent, and a willingness to understand a partner’s needs are the path to a happy sex life.
This study is more than a chart of sex positions. It’s a cultural glimpse into intimate relations and the ways we connect physically and emotionally while opening the door to deeper conversation about pleasure, partnership, and trust, all while keeping the topic light, respectful, and fun.
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