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Study Reveals How Age Shapes Social Media Preferences

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Social media platforms connect billions of people worldwide every day, but these platforms aren’t uniform. They’re diverse micro-societies reflecting different age groups at different rates. Ooma’s new infographic analyzes social media usage patterns to deliver insights about generational preferences and a picture of the digital landscape’s influence on information spread.

The Ooma team used data from the Pew Research Center’s Social Media Fact Sheet and other reputable sources of social media demographics. Their approach gives us domestic and global information on platform usage numbers, which is valuable for researchers, marketers, and the digitally curious.

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What is the most popular social media platform for each age group?

A stand-out finding is YouTube’s enormous popularity across all American age groups. The platform brags 93% usage among 18–29-year-olds, 94% among 30–49-year-olds, 86% among 50–64-year-olds, and 65% among those 65 and older. YouTube is so widely used that it’s the second-largest search platform after Google. Anyone who wants quick video results can turn to YouTube to ask questions, but more than that, it’s a source of entertainment and education, too. With something for everyone, it’s no wonder YouTube is universally popular.

Facebook offered us some surprising data. It’s usually considered a platform for older generations, but the data defies this stereotype and shows us a platform with cross-generational appeal. 68% of people between 18 and 29 reported Facebook usage, and 78% between ages 30 and 49 did too. These numbers among younger people are nothing to sneeze at. Facebook has over 3 billion users worldwide, with a user base that clearly encompasses more than baby boomers and Generation X. Facebook’s staying power is impressive given the rise of up-and-coming apps like TikTok and Snapchat.

While YouTube and Facebook enjoy universal appeal, the infographic does reveal some age-based patterns for certain platforms. TikTok is certainly popular among younger users, with 59% of people aged 18 to 29 reporting that they use it, and only 10% of users over 65. TikTok’s user base tends to be young worldwide, with 30% of its users aged 18 to 24, and 21% between 13 and 17.

LinkedIn skews much older with usage peaking among 50- to 64-year-olds. This is no surprise as LinkedIn is primarily a professional platform made for business connections rather than entertainment or social sharing.

The data also reflects major shake-ups in a social media company that affect user bases. X, formerly known as Twitter, lost 2.7 million active users in just two months in December of 2024 after actions taken by CEO Elon Musk. The platform seems most geared toward people between 18 and 34, who comprise 34% of the user base.

These patterns show how age groups can affect social media usage and suggest what aspects of a platform attract different groups. The findings underscore how important it is for platforms of all kinds to adapt to changing culture and demographic needs or risk being left behind as exciting new platforms rise to take their place.

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Ranking States by Workplace Cleanliness

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The team at Stratus Building Solutions reveals which states have the cleanest and dirtiest workplaces in a new study. Cleanliness is often an overlooked but powerful influence on workers’ health, happiness, and productivity. People who work in an office spend many hours there and have a right to a clean, safe space to work, whether that’s at their desk, in the breakroom, or in the bathroom. The team’s study reveals that cleanliness depends on more than company policy and culture. It’s impacted by resources and state laws. While some states mandate rules that boost workers’ health and safety, other locations lack such protections and put workers at risk.

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Which State Has the Cleanest (and Dirtiest) Workplaces?

The team created a scoring system based on some key criteria. First was the number of OSHA violations. OSHA is the Occupational Safety and Health Administration, which sets federal workplace safety standards, including sanitation standards. A state with a high number of OSHA sanitation violations is a clear sign of dirty workplaces. These violations could include unclean restrooms, inadequate waste disposal, or the presence of mold and bacteria. The team also examined the number of janitors per capita, population density, air pollution, and sick leave laws in each state.

The team found that these states were the cleanest with the highest scores:

  • Nebraska
  • Colorado
  • North Dakota
  • South Dakota
  • Washington
  • Missouri
  • Montana
  • Idaho
  • Michigan
  • New Mexico

The top scorers had low rates of OSHA violations, clean air, and high janitor-to-population ratios. State laws mandating sick leave also play a major role, as workers are more likely to stay home rather than bring germs to work.

These were the states that struggled the most with these standards:

  • Tennessee
  • North Carolina
  • Mississippi
  • Virginia
  • Connecticut
  • Oregon
  • Nevada
  • Rhode Island
  • Alabama
  • New Jersey
  • Pennsylvania

Many of these states are on the dirty end of the spectrum, lacking paid sick leave. Tennessee, Mississippi, and North Carolina do not have laws on paid sick leave, which, when combined with the absence of handwashing stations and disinfecting services, makes the workplace a petri dish for germs. We also see heavily populated states like New York and New Jersey on the low end of the spectrum because more people means a greater challenge to clean up waste and keep germs at bay. High populations also mean bigger cities and more air pollution. We do see, however, that lower population density doesn’t necessarily mean cleaner workplaces, as Vermont was near the bottom of the list and has a small population.

Clean workplaces are healthy workplaces. Dust, germs, and air pollution lead to gastrointestinal and respiratory problems among workers. Simple precautions like regularly disinfecting surfaces, installing handwashing stations, and removing dust can boost the cleanliness of the office and the health of workers. Healthy workers mean better productivity and greater safety for all. Not only will a clean space improve worker experience, but OSHA violations can be very costly. The team’s study provides fascinating insights into what affects workplace cleanliness.

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Seven Layers of Vacation Rental Safety

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Vacation rentals have opened up a whole new way to travel for people all over the world. Through platforms like Vrbo and Airbnb, travelers rent lofts, apartments, cottages, and ski chalets instead of a traditional hotel room. These options are very popular and can become a booming business for property owners. However, they come with their own set of risks to deal with. Property owners can take a well-rounded approach to guest and property safety by using Ooma’s pyramid chart, which displays the layers of vacation rental safety. They list the most important protections first and finish with insurance protection to top it all off.

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The seven layers of vacation rental safety for property owners and hosts

Here are the seven layers of safety according to Ooma:

  • Access Control
  • Life Safety Systems
  • Perimeter Awareness
  • Digital Protection
  • Real-Time Monitoring
  • Guest Education
  • Liability Protection

Each layer comes with specific suggestions to implement safety precautions. Here’s the full list for property owners to check off:

  1. Keyless entry system, cloud-based access control software, physical key hidden away, reset lock access
  2. Smoke and carbon monoxide detectors, first aid kit, landline or VoIP service, fire code compliance, fire extinguishers
  3. Outdoor cameras, outdoor lighting, smart doorbells, fencing, and gates
  4. Secure Wi-Fi networks specific to guests, Wi-Fi password protection, and turn off unused smart devices
  5. Noise monitoring, occupancy monitoring, utility monitoring, environmental monitoring
  6. Guest safety guide, house rules, appliance instructions, emergency contacts, evacuation map
  7. Vacation rental insurance, local compliance, document safety steps

Short-term rentals come with some unique risks that owners must account for. Property damage is common when inviting strangers to stay in your home. These can be mild accidents, like stains from spills, or major issues, like appliance and utility malfunctions and damage. If guests are injured, owners are liable and must be covered by insurance. Wi-Fi networks can leave guests vulnerable to identity theft, so they must be properly secured. Guests should be aware of house rules, but may abuse them anyway, so activities like noise and occupancy levels should be monitored. Rental homes might be vulnerable to theft and squatters, too.

The team offers additional tips for each layer of safety. They suggest providing easy-to-find first aid kits for guests, following all fire code compliance, setting up outdoor cameras and motion-activated lighting, smart doorbells, turning off unused smart devices, creating a guest rule book, posting an evacuation map and emergency contacts, and documenting each step you’ve taken to provide a safe guest experience.

On top of all this, vacation rental owners need to make sure they keep up on cleanliness and safety inspections. Guests should also be aware of hazards that could cause a slip and fall accident and make sure they’ve taken due diligence in securing their property. All of these steps can help property owners run a successful vacation rental business while keeping guests safe and the property in peak condition. All vacation rental owners can learn something from the team’s layered approach to vacation rental safety.

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These States Have the Cleanest Homes in the U.S.

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The Oxi Fresh team has revealed the state of home cleanliness across the United States with a map ranking states by their score on the custom-made Oxi Fresh Home Cleanliness Index. Cleanliness can vary by cultural definitions and factors like busy lives can make our homes less clean than we would like. Studies have found that Americans spend about eight hours a month cleaning their homes. The team offers us a more in-depth look at the state of American cleanliness in their maps.

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Which State Has the Cleanest Homes in America?

The team formed the Home Cleanliness Index based on responses to survey questions. Five questions assessed how often residents perform specific cleaning tasks, like vacuuming, dusting, cleaning bathrooms, and changing bed sheets. They were also asked to rate their home’s cleanliness, the amount of clutter in their home, and how comfortable they would be with unexpected guests seeing their home in its current state. Lastly, the team asked whether residents in these states use a professional cleaning service.

These 10 states had the highest scores on the index:

  1. Wyoming
  2. Delaware
  3. Rhode Island
  4. Kansas
  5. Iowa
  6. Idaho
  7. Minnesota
  8. Arkansas
  9. Connecticut
  10. Tennessee

Wyoming residents are the cleanest, and they know it! 96% of them would be proud to have unexpected guests over who see the state of their home as it is. Wyoming homeowners deep-clean their carpets the most, mop the most, and change their bed linens the most often. It seems Wyoming homemakers prioritize cleaning and take great pride in their homes.

On the other side of the coin, these were the states with the lowest scores:

  1. New Hampshire
  2. North Carolina
  3. Maryland
  4. Maine
  5. Oregon
  6. Oklahoma
  7. Hawaii
  8. North Dakota
  9. Washington
  10. Utah

Utah had the lowest score overall at 69.76 out of 180 points. Utah residents reported the lowest scores for home cleanliness, but their data lends some credence to this. They dust, vacuum, and mop the least frequently. Utah may struggle with cleanliness due to its poor air quality. It has some of the worst air quality in the United States, with dust drifting in from the Great Salt Lake playa, as well as high emissions from gasoline vehicles and wood-burning stoves. Utah residents may feel they’re fighting a losing battle against dust, dirt, and grime and have lowered their standards.

There are many fun and interesting facts to glean from the team’s data. Delaware residents vacuum and mop the most, while Vermont residents maintain the cleanest kitchens with the highest number of kitchen counter wipe-downs. People in Iowa are the most likely to hire a professional cleaner. Arizona residents mop the least, maybe because the dry environment keeps out mud. Georgia and Arizona residents vacuum their carpets the least, but perhaps carpets and rugs aren’t as popular in these warm states. The data gathered here provide numerous opportunities to reflect on how various state factors may influence cleaning standards and norms.

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